Indivisible

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Supporting Black-owned businesses this Black Friday and beyond is an impactful way to build generational wealth within the Black community. Currently, the Black dollar circulates in the Black community for only about six hours, compared to 20 days in Jewish communities and 30 days in Asian communities. This quick outflow limits the ability to create sustained economic power and wealth within the Black population .

The median wealth of Black households in 2021 was $27,100, compared to $250,400 for White households, illustrating a significant wealth gap. Building generational wealth through supporting Black businesses can help reduce this disparity, as these businesses often reinvest in their communities, create jobs, and fund local initiatives .

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Websites to Shop Black-Owned Businesses

Here is a list of platforms showcasing Black-owned businesses across the U.S.:

1. Official Black Wall Street

• Website: officialblackwallstreet.com

• Features: A comprehensive directory of Black-owned businesses in various industries.

2. We Buy Black

• Website: webuyblack.com

• Features: A marketplace offering household essentials, clothing, and more.

3. Black Owned Everything

• Website: blackownedeverything.co

• Features: A curated collection of fashion, beauty, and lifestyle products.

4. The Black Wallet

• Website: theblackwallet.com

• Features: A directory of Black-owned businesses, including service providers.

5. Shoppe Black

• Website: shoppeblack.us

• Features: Articles and links to Black-owned brands in various sectors.

6. Support Black Owned (SBO)

• Website: supportblackowned.com

• Features: A directory categorized by state and type of business.

By shopping Black-owned this holiday season and consistently in the future, you contribute to economic equity, create job opportunities, and foster stronger communities.