Strata-G

Carrying the identity into the experience.

We extended the brand into a curated set of materials that support the tenant experience and day-to-day touchpoints. Simple brand applications that reflect the same level of quality and restraint seen throughout the development.

A system designed to support a new standard.

We created a comprehensive brand system to carry Brookfield House across leasing, marketing, and on-site applications. Every detail was considered to ensure consistency, clarity, and a level of refinement that reflects the building’s LEED Platinum ambition and premium offering.

Strata-G developed a clean, confident identity for Brookfield House, using a modern wordmark that feels strong, legible, and quietly elevated. Its simplicity allows the name and location to carry weight, aligning with the building’s position on Front Street and its role as a new standard for commercial space in Bermuda.

Where everything comes together.

The .bm brand guidelines were developed to ensure consistency across every application, from digital to print to ongoing content creation. A flexible system designed to scale and evolve with the brand, while maintaining clarity, cohesion, and a strong visual foundation.

Inspired by Bermuda’s mangroves, a natural symbol of resilience.

The .bm mark draws from the intricate root systems that anchor and protect Bermuda’s coastline, translating this into a form that feels both structured and organic. It reflects stability, adaptability, and strength beneath the surface, capturing a brand built around resilience, sustainability, and the island landscape.

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A new kind of real estate thinking.
bm was created to bridge property, sustainability, and long-term value, helping homeowners and developers make smarter, more resilient decisions in a changing environment. From positioning to visual identity, we built a brand that feels strong, considered, and grounded in its purpose of strengthening how people live, build, and invest in Bermuda.

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