Digitalk Conference

Digitalk Conference

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The most valuable SEE event about digital transformation and the future of business. Digitalk conference will host again this year its startup competition.

The Digitalk conference has become one of the most influential digital technology events in Southeast Europe. Conference lineup consists of global business leaders, founders, investors and digital marketing professionals. More than 2500 people attend the event every year, representing the most active entrepreneurs, startups and digital professionals from the region. Shortlisted best startups will

Photos from Digitalk Conference's post 13/05/2026

๐Ÿ”ท ๐—ฆ๐—ถ๐—น๐—ถ๐—ฐ๐—ผ๐—ป ๐—ฉ๐—ฎ๐—น๐—น๐—ฒ๐˜† ๐˜„๐—ฟ๐—ผ๐˜๐—ฒ ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ป๐˜๐—ฒ๐—ฐ๐—ต ๐—ฒ๐˜‚๐—น๐—ผ๐—ด๐˜†. ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—ธ๐—ฒ๐—ฝ๐˜ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด.

Three years of headlines said the cycle was over. From the inside it looked different. SumUp scaled past 4 million merchants, with its main payments engineering hub anchored in Sofia. Payhawk became Bulgaria's first unicorn in 2022 and is now raising at a $2B valuation. Wise still ranks among Europe's most important financial infrastructure businesses, originally out of Tallinn. The category was never dead. It just stopped being interesting to write about.

The next chapter is starting now regional, operator-led, capital-backed.

At Digitalk Conference + AI 2026, the investor and the founder behind one of the year's most-watched fintech bets sit down on stage together.

Alex Stroud, Partner at Concentric, the London fund that has been backing European fintech since 2013, with a portfolio of nearly 90 companies and a record of getting in early on operator-led teams.

Stoil Vasilev, CEO and co-founder of Paypercut, the Sofia-based BNPL aggregator that closed a โ‚ฌ2M pre-seed in July 2025

For anyone building, investing or operating in this space - this is the conversation that maps what comes next.

๐Ÿ—“ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ
๐ŸŽŸ ๐—•๐—ผ๐—ผ๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

ะะฝั‚ะพะฝ ะะปะตะบัะฐะฝะดั€ะพะฒ, INSAIT: ะ’ัะตะบะธ ะผะพะถะต ะดะฐ ะธะทะฟะพะปะทะฒะฐ ะปะพะบะฐะปะฝะธั ะผะพะดะตะป ะฝะฐ BgGPT 12/05/2026

ะะฝั‚ะพะฝ ะะปะตะบัะฐะฝะดั€ะพะฒ, INSAIT: ะ’ัะตะบะธ ะผะพะถะต ะดะฐ ะธะทะฟะพะปะทะฒะฐ ะปะพะบะฐะปะฝะธั ะผะพะดะตะป ะฝะฐ BgGPT ะ ะฐะทะปะธะบะฐั‚ะฐ ะผะตะถะดัƒ ะพั‚ะฒะพั€ะตะฝะธั‚ะต ะธ ะทะฐั‚ะฒะพั€ะตะฝะธั‚ะต ะผะพะดะตะปะธ ะฝะฐะผะฐะปัะฒะฐ, ะบะฐะทะฒะฐ ะดะพะบั‚ะพั€ะฐะฝั‚ัŠั‚ ะฒ ะฑัŠะปะณะฐั€ัะบะธั AI ะธะฝัั‚ะธั‚ัƒั‚

12/05/2026

๐ŸŸก ๐—ง๐˜„๐—ผ ๐—ต๐˜‚๐—ป๐—ฑ๐—ฟ๐—ฒ๐—ฑ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ฎ๐—ด๐—ผ, ๐—ผ๐—ป๐—น๐˜† ๐—ผ๐—ป๐—ฒ ๐—ถ๐—ป ๐—ฒ๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ฑ๐˜‚๐—น๐˜๐˜€ ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ. ๐—ง๐—ผ๐—ฑ๐—ฎ๐˜†, ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—ป๐—ถ๐—ป๐—ฒ ๐—ถ๐—ป ๐˜๐—ฒ๐—ป ๐—ฐ๐—ฎ๐—ป. ๐—ข๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ถ๐—ป๐˜€ ๐—ถ๐—ป ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐—พ๐˜‚๐—ถ๐—ฒ๐˜๐—น๐˜† ๐—ฟ๐—ฒ๐—ฏ๐˜‚๐—ถ๐—น๐˜.

Two hundred years ago, only one in eight adults could read. Today, almost nine in ten can. The brains in between were quietly rebuilt. Reading rewired the brain. Maps rewired our sense of space.

๐—ช๐—ถ๐—น๐—น ๐—”๐—œ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜† ๐˜„๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ? ๐—”๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฎ๐—น๐—ผ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ถ๐˜?

AI is, no doubt, a force multiplier unlike anything in living memory, compressing drug discovery into seconds, giving small teams the leverage of large companies, opening categories of business that did not exist three years ago.

And yet, studies from MIT to the Lancet keep landing on one paradox: AI is already reshaping the people who use it - sharper outputs, weaker minds; more confidence, less judgment.

Because used as a starting point for thinking, AI multiplies the best minds in the room. But used as a substitute for it, it quietly erodes the capabilities that made them valuable in the first place.

Digitalk Conference + AI 2026 ๐—ถ๐˜€ ๐—ฎ ๐—ฑ๐—ฎ๐˜† ๐˜๐—ผ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฝ๐—ฒ๐—ป ๐—ต๐—ผ๐˜„ ๐˜„๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—œ - ๐—ป๐—ผ๐˜ ๐—ต๐—ผ๐˜„ ๐˜„๐—ฒ ๐—ผ๐˜‚๐˜๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ถ๐˜.

๐Ÿ—“ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ
๐ŸŽŸ ๐—•๐—ผ๐—ผ๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

11/05/2026

Digitalk Conference + AI 2026 ๐—ถ๐˜€ ๐—น๐—ฒ๐˜€๐˜€ ๐˜๐—ต๐—ฎ๐—ป ๐—ฎ ๐—บ๐—ผ๐—ป๐˜๐—ต ๐—ฎ๐˜„๐—ฎ๐˜†! โณ

May is here, and the window to secure your spot at the yearโ€™s most anticipated AI event is closing fast. On June 9, join 800+ leaders at Sofia Event Center as we move beyond the hype to explore how AI creates actual business value today.

Now is the perfect time to secure your place and maximize your event experience. The Full Access ticket gives you the best of both worlds: join us live for in-person networking and workshops, or watch from anywhere via our high-quality stream. Plus, youโ€™ll get full access to all session recordings and materials after the event.

๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐Ÿญ๐Ÿฑ% ๐˜„๐—ถ๐˜๐—ต ๐—ฐ๐—ผ๐—ฑ๐—ฒ: MyDigi15AI โฑ๏ธ Offer expires May 15.

Be there in person, or join us online. Just donโ€™t be left behind.

๐ŸŽซ Book now: digitalkconference.com

Digithon: 8 ั‡ะฐัะฐ, ะทะฐ ะดะฐ ะฟั€ะตะฒัŠั€ะฝะตั‚ะต ัะฒะพัั‚ะฐ ะธะดะตั ะฒ ะบะพะผะฟะฐะฝะธั 11/05/2026

Digithon: 8 ั‡ะฐัะฐ, ะทะฐ ะดะฐ ะฟั€ะตะฒัŠั€ะฝะตั‚ะต ัะฒะพัั‚ะฐ ะธะดะตั ะฒ ะบะพะผะฟะฐะฝะธั ะžั„ะธั†ะธะฐะปะฝะธัั‚ ั…ะฐะบะฐั‚ะพะฝ ะฝะฐ Digitalk ััŠะฑะธั€ะฐ ั€ะฐะทั€ะฐะฑะพั‚ั‡ะธั†ะธ ะธ AI ะตะฝั‚ัƒัะธะฐัั‚ะธ ะฝะฐ 7 ัŽะฝะธ ะฒ WorkBetter ะทะฐ ะธะฝั‚ะตะฝะทะธะฒะตะฝ ัะฟั€ะธะฝั‚ ะฟะพ ััŠะทะดะฐะฒะฐะฝะต ะฝะฐ ั€ะตะฐะปะฝะธ ะบะพะผะฟะฐะฝะธะธ

08/05/2026

๐Ÿ›ก๏ธ ๐—ง๐—ต๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—บ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—ณ๐—ฎ๐˜€๐˜. ๐—ฆ๐—ฎ๐—ณ๐—ฒ๐˜๐˜† ๐—บ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐˜€๐—น๐—ผ๐˜„๐—ฒ๐—ฟ. ๐—ง๐—ต๐—ฎ๐˜ ๐—ด๐—ฎ๐—ฝ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น ๐—ฟ๐—ถ๐˜€๐—ธ ๐—น๐—ถ๐˜ƒ๐—ฒ๐˜€.

Jailbreaks. Data leakage. Mass personal profiling at a scale no human team could ever execute. Dual-use models that are useful and dangerous in the same breath. Attacks on infrastructure that used to require nation-state budgets and now require a laptop. The dashboards everyone watches measure capability - but the harder question is what happens once that capability is loose in the world, and whether the systems we're racing to deploy are safe enough to trust with robotics, with cars, with critical infrastructure.

Maria Drencheva works on exactly this question.

A mathematician by training, gold at the European Girls' Mathematical Olympiad with a perfect score, long-time member of Bulgaria's national math teams, she became the first undergraduate from a Bulgarian university to publish at ICLR, one of the most prestigious AI conferences in the world. She did it as part of EXPLORER, Institute for Computer Science, Artificial Intelligence and Technology's bachelor's program in AI and Deep Tech, and spent her internship at Man Group.

At Digitalk Conference + AI 2026, we're sitting down with her for a Q&A on what's actually emerging on the safety and security frontier - what INSAIT is building, where the real threats are, and what it looks like to do this work from Sofia, at the level the rest of the field is operating at.

๐—”๐—œ ๐—ฆ๐—ฎ๐—ณ๐—ฒ๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฒ๐—ฐ๐˜‚๐—ฟ๐—ถ๐˜๐˜†: ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—–๐—ผ๐—บ๐—ถ๐—ป๐—ด, ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—”๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—›๐—ฒ๐—ฟ๐—ฒ

Join us at Digitalk Conference 2026.

๐Ÿ—“๏ธ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ + ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ
๐ŸŽซ ๐—š๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

07/05/2026

๐Ÿ’ก For three years, the AI conversation has lived inside a text box.

Prompt in, answer out. Reason, summarize, generate. Brilliant, but bodiless.
Meanwhile, in labs most people never see, a different kind of model is being trained - one that has to deal with gravity, friction, a cup that's slightly heavier than expected, a door that doesn't open the way the simulation said it would. Robotics foundation models. Intelligence that has to survive contact with the real world.

This is the frontier Nikolay Nikolov works on at Institute for Computer Science, Artificial Intelligence and Technology.

At Digitalk Conference + AI 2026, he'll walk us through where Physical AI actually stands right now - what these models can do, where they break, and why the next decade of AI may be decided not by who writes the best chatbot, but by who teaches machines to move.

Look out for his keynote, "๐—ฃ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐—ฎ๐—น ๐—”๐—œ: ๐—ง๐—ต๐—ฒ ๐—ก๐—ฒ๐˜…๐˜ ๐—™๐—ฟ๐—ผ๐—ป๐˜๐—ถ๐—ฒ๐—ฟ ๐—•๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐—Ÿ๐—Ÿ๐— ๐˜€".

Join us at Digitalk Conference 2026.

๐Ÿ—“๏ธ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ + ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ
๐ŸŽซ ๐—š๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

06/05/2026

๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ ๐—ช๐—ฒ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ถ๐˜€๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€.

What can be measured.
What fits into a dashboard.
What is easy to track.

But that is only part of the picture.

In practice, the most important signals often sit outside the visible layer: suppressed demand, rare risks, shifting behaviour, edge cases, uncertainty, intent. The things that shape outcomes, but rarely appear cleanly in the data.

AI changes how we approach this.

It expands what can be detected, inferred, and modelled. It allows organisations to move closer to the underlying reality of how systems behave, not only the part that is already structured and measurable.

At Digitalk Conference + AI 2026, Daniel Dimanov, Principal Data Scientist at CountingLab, will explore this shift in his keynote and demo:

๐—•๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐—ช๐—ต๐—ฎ๐˜ ๐—ช๐—ฒ ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ: ๐—”๐—œ, ๐——๐—ฎ๐˜๐—ฎ, ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ผ๐—ณ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†

A session about looking past the visible layer of data โ€” and building systems that account for what is missing, uncertain, or not yet fully understood.

Join us at Digitalk Conference 2026.

๐Ÿ—“๏ธ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ + ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ
๐ŸŽซ ๐—š๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

Photos from Digitalk Conference's post 04/05/2026

๐—”๐—œ ๐—ถ๐˜€ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฑ๐—ถ๐˜€๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป. ๐Ÿš€
At Digitalk Conference + AI 2026, this will be part of the programme, not only a topic of discussion.

Boris Rangelov and Ivaylo Sekoulitchki, Lovable Ambassadors and Build Sprint facilitators, will lead a hands-on workshop focused on how AI can support faster thinking, clearer product structure, and practical prototyping.

The session is designed for people who want to understand AI through use: founders, product teams, marketers, business leaders, and everyone who works with ideas that need to become real.

This is where the practical side of Digitalk comes in. Alongside keynotes and conversations, the programme will include formats that help the audience test tools, explore workflows, and see how AI can support actual work.

๐Ÿ—“๏ธ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ + ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ
๐ŸŽซ ๐—š๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

ะ—ะฐั‰ะพ Digitalk 2026 ะธะทะณะปะตะถะดะฐ ั€ะฐะทะปะธั‡ะฝะพ ะพั‚ ะฒัะธั‡ะบะธ ะดะพัะตะณะฐ 29/04/2026

ะ—ะฐั‰ะพ Digitalk 2026 ะธะทะณะปะตะถะดะฐ ั€ะฐะทะปะธั‡ะฝะพ ะพั‚ ะฒัะธั‡ะบะธ ะดะพัะตะณะฐ 15-ะพั‚ะพ ะธะทะดะฐะฝะธะต ะฝะฐ ั‚ะตั…ะฝะพะปะพะณะธั‡ะฝะฐั‚ะฐ ะบะพะฝั„ะตั€ะตะฝั†ะธั ะฝะฐ "ะšะฐะฟะธั‚ะฐะป" ัะต ะทะฐะฒั€ัŠั‰ะฐ ะฝะฐ 9 ัŽะฝะธ ะฒ Sofia Event Center

Photos from Digitalk Conference's post 28/04/2026

๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜† ๐˜‚๐˜€๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฏ๐—น๐—ฎ๐—ป๐—ธ ๐—ฝ๐—ฎ๐—ด๐—ฒ. ๐—ก๐—ผ๐˜„ ๐—ถ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ๐—ด๐—ถ๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ. ๐Ÿ’ก

AI is changing the rhythm of the creative industry. Ideas multiply faster. Visual directions can be explored in minutes. Stories can be adapted, tested, and reshaped across formats before the first meeting ends.

That speed is powerful.
And it is demanding something new.

Because when ex*****on becomes easier, taste becomes more important. When variation becomes infinite, direction becomes the real craft. And when every brand can produce more, the real question is who can still produce meaning.

That meaning will come from the human layer: instinct, tension, memory, culture, humour, emotion- the things AI can imitate, but only people can truly understand.

At Digitalk Conference + AI 2026, Pavel Pavlov, Co-Founder and Design Director at Four Plus, Andreas Wegner, Co-Founder at futur2studio, and Martin Bonov, Founder at KICKFLIP, will lead the conversation:
๐—™๐—ฟ๐—ผ๐—บ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—–๐—ฟ๐—ฎ๐—ณ๐˜ ๐˜๐—ผ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ๐˜€: ๐—›๐—ผ๐˜„ ๐—”๐—œ ๐—œ๐˜€ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป, ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐˜๐—ผ๐—ฟ๐˜†๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด

A session on how brands remain recognisable, relevant, and intentional when everything can be instantly generated.

๐Ÿ—“๏ธ ๐Ÿต ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ยท ๐—ฆ๐—ผ๐—ณ๐—ถ๐—ฎ ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ + ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ
๐Ÿฆ ๐—š๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—˜๐—ฎ๐—ฟ๐—น๐˜† ๐—•๐—ถ๐—ฟ๐—ฑ ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ป๐—ผ๐˜„ โž  digitalkconference.com

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