Dualoop

Not a trend. Not a buzzword. A shift.

Elena Avramenko put it plainly: vibecoding is a skill everyone needs to develop, because soon everyone will have the ability to bring their ideas to life through code.

She made the case in our last webinar.

🎥 Watch the full video, article coming soon!

Good product analytics starts long before you open a dashboard.

👉🏼 Rodrigo Sperb, Product Leader at Nike, shares why intention beats industry benchmarks, and how the best PMs think about metrics from day one.

Worth a watch if you care about turning data into real impact.

🌱 Here’s what participants took away from our past Product Management trainings.

And we’re running it again.

Two days with product experts who have 10+ years of hands-on experience.

📅 18-19 May
📍 ICAB Incubator, Brussels

Last chance for early bird tickets!
Link in bio to register.

📍 Every prioritisation framework boils down to four core concepts.

- Scoring
- Matrices
- Ruling out
- Calculation

Büşra Coşkuner broke it down, once you understand these four, the endless landscape of frameworks becomes a lot less intimidating.

👉🏼 Full recap article in bio

🤩 A little throwback to our 2025 dualoop team building!

Deer hunting, nature, and much more.
It’s always nice to take a break from the daily routine.

📹 Here’s a short recap!

AI success stories rarely show the messy middle.

In this video, Sam Boribon from shares how their team failed twice before finally making AI work.

📹 Watch the video to lean more

What is prioritisation, really?

It’s not just sorting.

It’s also:
- Categorising
- Filtering
- Making real strategic choices

🎥 A few highlights from our webinar with Büşra Coşkuner.

Great products don’t win because they use AI.

The best kind of AI is the one you don’t even notice.

Chatting about this at one of our Product Apéro with .bannerman 🍻

🍻 First Product Apéro of 2026!

Big thanks to for hosting us and to Sam Boribon for the talk on their AI journey: what worked, what didn’t, and what changed.

Key takeaways:

🤖 AI clicked when the team and ways of working changed
🤝🏽 They didn’t “buy AI”, they worked with a team already shipping it
📌 Off-the-shelf tools help validate fast, but limits show up quickly

Thanks to everyone who joined!
🍻 See you at the next Product Apéro