Avsses

Facebook Ads targeting options.

1. Demographics
2. Interests
3. Behaviors
4. Connections
5. Remarketing

Saved Audience 👩‍👦‍👦

Facebook allows you to save✅ an audience you have created for an ad campaign💹 and use it for future campaigns, by creating a Saved Audience.

Creating a Saved Audience helps you save time⏰ as you don’t have to narrow down an audience list for every campaign💹. You can then use Facebook’s targeting options to select a target audience if you’re running and managing multiple⛓ campaigns at once.

Lookalike Audience

Lookalike Audience is a sub-set of your Custom Audience list. The Lookalike Audience is a target audience you create from a ‘source’, this can be your Custom Audience, pixel data (users who have visited your website or post-click landing page), mobile app data, or fans of your page.

Facebook then finds people who are similar to the source or look like them, as they are more likely to positively respond to your ads. You can choose the size of your lookalike audience during the ad creation process.

Custom Audience

A Custom Audience is Facebook’s ad targeting option that allows you to find existing audiences among people you know on the platform.

The Custom Audience list includes people whose contact information you already know, so you can use email addresses, phone numbers, Facebook user IDs, or app user IDs to create and save audiences you would like to show ads to.

Facebook uses third-party data📃 to show audience features that included:

1. Lifestyle✅
2. Household income💲
3. Homeownership
4. Household size
5. Home market value
6. Spending methods
7. Retail spending
8. Online purchases💻
9. Purchase behavior
10. In the market for a vehicle

Facebook allows for the creation🎡 of a custom audience, lookalike audience, and saved Audience.

What are Facebook audience Insights📈?

Facebook has billions of users' data📃 and they segmented all data and it’s become easy to target audiences more specifically🏹.

Audience features included:

Age and gender🙍‍♀️
Relationship status🧒
Education level📋
Job role👩‍🍳
Top categories🌫
Page likes👍
Top cities
Top countries🃏
Top languages😍
Frequency of activities
Device Users🃏

Facebook Ads Pros👍

1. Create your own custom audience based on multiple targeting🎯 options.
2. Remarketing🏹 or Retargeting ability
3. Social or Specific website🌏 visits
4. Average CTR is lower than Google

Facebook is powerful💪 because most of the audience spends time on Facebook without any reason and it will be the greatest opportunity for you to target them as your customer👨‍👩‍👦‍👦.

Google Ads💲 Pros:

1. Higher buying📶 intent users
2. High conversion and sales📈
3. Simple keyword-targeted👉
4. Large users who use Google every day.👨‍👩‍👦‍👦

You can segment and personalize your audience while you are running ads.

Why should you choose to use Facebook ads📢?

Facebook has Numerous🎇 options for you when you are about to run ads. You can customize⚙ it as you want which will help you to get your most targeted audience👨‍👩‍👦‍👦.

Here is some reason why you should choose to use Facebook ads.

1. Audience size growing📈
2. Billion of monthly active users 💁‍♂️
3. Attention✋
2. Billion monthly active users 💁‍♂️

What is Facebook Advertising📢?

Facebook advertising works on a pay-per-click (PPC) (also known as the cost-per-click (CPC) advertising model) where you have to pay the network every time⏰ a user clicks an ad.

You may be curious🤔 to know why should you target Facebook for advertising📢 so I am here to remove your all doubts.

Statistics show that 96% of marketers✋ use Facebook for advertising because Facebook makes itself the leader👩‍🎓 in social media advertising by the audience segmentation, target, and so on.

You can also target Facebook for advertising your Company💻.