Stunning elegance

The underestimation of sustainability and the lack of awareness of its potential competitive advantages were some of the main insights emerged from Sustainability and Fashion Report 2020.

However, since then market conditions have changed, and the fashion industry has been forced to evolve. As a consequence of Covid-19 pandemic, companies were asked to make several sacrifices and they had to demonstrate their adaptability and resolution to survive and transform. As an example, the simplification of their business model was one of the required changes. Indeed, according to McKinsey, post-pandemic context will require a demand-driven model, a reduction in complexity, and a recalibration of volumes-profits equation.

Companies which did not entrust fashion sustainability consultants took such decisions especially because they thought to possess the required competences (47.6), and to save money (18%).

However, results demonstrate that companies which take advantage of external sustainability consulting firms succeed in reaching high levels of sustainability more easily, and they face cost problems to a lesser extent afterwards.

Indeed, fashion companies which entrust sustainability consultants and occupy the advanced level of sustainability represent an additional 56.7% as compared with those which are not supported by experts. Whereas those which are at a basic level of sustainability are 64.1% less. Furthermore, companies which entrusted sustainability experts perceived the cost problem to a 16% lesser extent afterwards, with respect to companies which dealt with sustainability internally.

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