Server Side Tracking via GTM

𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐭𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠,

When it comes to eCommerce websites, why is it necessary?
The main benefits of server-side tracking versus client-side tracking are that it:
1️⃣ Bypasses browser restrictions, ad blockers, and intelligent tracking prevention (ITP), resulting in more accurate data collection
2️⃣ Brings greater ownership and control: adding this extra layer (your server) makes this first-party data collection and affords you greater control and ownership. You decide which data to track and where to send it.
3️⃣ It makes the process privacy-friendly (because it is first-party data collection, it is GDPR-compliant)
4️⃣ For example, marketers can enrich the data by adding relevant CRM data. This means you can build improved customer relationships and deliver better user experiences.
If you still rely on traditional browser-based web analytics, you are not getting a complete and accurate picture of your audience’s online behavior and preferences. It’s time to explore cookieless, first-party data collection, and server-side tracking strategies.
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Why is Server Side Tracking Important For Facebook Ads?

For data-driven marketing, it’s essential to get customer data of the highest quality possible. The traditional tracking method – client-side tracking – does not provide that anymore as ad blockers and in-browser third-party cookie restrictions keep developing.
Server-side tracking is coming to become a new industry standard, providing accurate and complete data while ensuring better security and protection.
1. More accurate data collection and conversion tracking
2. Improved website page load time
3. First-party cookies and extended cookie lifetime

I will Set up Facebook conversion API tracking via GTM or Server-Side tracking with GTM Server and Google analytics 4 (GA4) With Google Tag Manager