Daisy_kids_label
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Idenpendent kids & lifestyle store + brand. Curated collection of Australias best baby, kids and grown up clothing, toys and gifts.
Tailored casual, Sydney edition.
Sharp lines. Soft layers. Winter light.
The kind of outfit that works for morning coffee, gallery wandering and long city lunches.
Because Sydney style has always been effortless.
Cute outfits with a nostalgic Ozzy feel 🇦🇺✨
The kind that feel like summer holidays, postcards from Sydney and growing up by the water.
Designed for little locals, little tourists and every kid with main character energy.
Available in-store at The Rocks + online.
Winter is the perfect time to stop, reflect and refocus attention on things that are working and those that have stopped working and editing.
For us this means we will be evaluating where we are as a brand and retailer and focusing on our core values to make sure we reflect those in everything we create.
So despite the fact that the business is slightly slow at the moment, we are super busy working in the background on some very exciting things! 🤩💙
01/06/2026
Our bestselling Sydney totes are finally back in stock. ✨🇦🇺
The kind of bag people buy “just for holidays” and then end up using every single day.
Perfect for market mornings, beach walks, city wandering and carrying home more than you planned.
A little wearable postcard from Sydney. 💙
31/05/2026
Small business is rarely a one person story.
It’s the people who stand beside you during the quiet days, the chaotic days, the beautiful days and the “how are we going to get through this?” days.
This team has carried so much with me. The laughs, the stress, the unpacking, the conversations, the ideas, the customers, the long days on our feet… all of it. 💙
And somehow through everything, we still find moments to stand in the sun together and keep going.
Very grateful for these humans. ✨
31/05/2026
Our bestselling Sydney sweatshirt — now in tiny sizes for the next generation of vintage vibe lovers. ✨🇦🇺
30/05/2026
This jumper has quietly become one of those pieces people stop us for.
Tourists take it home as a little piece of Sydney. Locals wear it because it feels nostalgic, colourful and somehow timeless all at once.
A vintage postcard version of Australia — harbour icons, hand-drawn charm and the kind of oversized fit that works with literally everything. 💙
30/05/2026
Cold weather, warm little feet and koalas that somehow make everything cuter. ☁️🐨
29/05/2026
One of the best ways to experience Sydney?
Put your phone away for a minute, wander through The Rocks and let yourself discover places you weren’t looking for. ✨
Tiny laneways, old buildings, hidden stores, coffee spots, little galleries and the kind of corners that make the city feel alive again.
Sometimes the best days aren’t planned at all. 💙
29/05/2026
Not the mass-produced version of Australia.
The colourful, nostalgic, slightly chaotic version. The one with prawns on the BBQ, harbour days, corner shop ice creams, beach cricket and ferry rides home.
Designed in Australia, inspired by growing up here and made for people who want their clothing to actually feel like somewhere. ✨
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Address
115 George Street
The Rocks, NSW
2000
Opening Hours
| Monday | 11am - 5pm |
| Wednesday | 11am - 5pm |
| Thursday | 11am - 5pm |
| Friday | 11am - 5pm |
| Saturday | 10am - 5pm |
| Sunday | 11am - 5pm |