Optimising

Introducing our new blog series: the B Corp (B Lab) Spotlight!
Recently, we chatted to the team at Bellroy to learn about their journey of becoming a B Corp and how they prioritise sustainability without compromising quality.

B Corp Spotlight: Bellroy Optimising speaks to the team at Bellroy to learn more about their journey of becoming a B Corp.

Optimising, an Australian Business Member, is making a new meaning to the 1% partnership.

Their environmental partner, CERES Environment Park, is an education center, community garden, urban farm and social enterprise hub spread across four locations in Melbourne. Optimising’s giving through 1% for the Planet has included funding for the CERES Grocery Courtyard, digital strategy support for the CERES Fair Wood program, and a volunteer day directly on the grounds.

“It was important for us to partner with a local organization who didn't have the same exposure as larger national nonprofits. We feel like the work CERES does to bring the community together is so crucial in implementing sustainable change within the local council.”

Make a difference today and certify your giving through 1% for the Planet: https://hubs.ly/Q01lhSHT0

📷 Optimising

Are you using you internal links to the best of your ability? As one of the most important elements of SEO, the power of internal links shouldn't be overlooked. Senior SEO Specialist, Sam Penny has shared his insights on how you can optimise your internal links through Screaming Frog in our latest blog article. Read it below!

Find internal link opportunities using Screaming Frog Find internal linking opportunities using Screaming Frog with our easy, step-by-step guide. Improve your SEO with the power of internal links.

Since moving into our very own Richmond headquarters at the start of the year, we've been working hard to really make this space our own. We're stoked with the final result, even though moving was no mean feat... To read all about the hot and humid moving day and see inside the new space click the link below!

We're on the move! Optimising has moved to a brand spanking new office! Check out our new digs and why we decided to upgrade.

We proud to be a supporter of CERES and thoroughly enjoyed getting our hands dirty while volunteering at the environmental park. You can read about how we're also helping to fund the new Bandstand project and our partnership with CERES by checking our new blog post.

Getting down n’ dirty at CERES Optimising supports not-for-profit organisation CERES through volunteer work, pro-bono work, and funding. We spent a day getting our hands dirty to learn more about their mission.

A recent write up on our B Corp certification by Mediaweek

Independent SEO agency Optimising gains B Corporation certification Optimising, an independent SEO agency has achieved B Corporation status. The agency meets the highest social and environmental standards

We recently spoke to Mi3 about our recent B Corp certification and the changes it's made to our business.

“Since becoming a B Corp, it’s made us think harder about whether brands are a good fit, whether we are happy to work with them, and whether our other clients would be happy that we are working with them”

Performance agency boss: ‘More brands are asking about ESG, where they should direct media investment’, but advertisers warned it cuts both ways | Mi3 Media agencies and owners are starting to face pressure to align with corporate commitments to decarbonise and reduce environmental and social harms. But agencies are starting to grasp the nettle – and brands may also find their choice of supply chain partners narrowing.

Optimising's content specialist India Murphy is back for her second round of 'Answering Dumb Questions!' This time she's covering all things meta-descriptions in a VERY exclusive one-on-one interview with our SEO expert Nicholas Smith.

Check it out by clicking the link below!

https://www.optimising.com.au/blog/what-are-meta-descriptions

What are Meta Descriptions and why are they important? What is a Meta Description? We break down how to write a great Meta Description and why it's so important.

Our very own, Daniel Zuccon, will return to the Judging Chair of this years Australian Web Awardss! (Brought to you by the Australian Web Industry Association). We are super excited for him to be supporting and recognising the talent within our industry.

So if you're an Aussie business or developer, and have launched (or re-launched) your site within the last year, and you believe pushes the boundaries of web design, then this is your chance to enter in the 2022 AWA. Just click the link below!

www.webawards.com.au

Home - 17th Annual Australian Web Awards The Australian Web Awards celebrates the best of the best in digital. Judged by industry leaders, our awards highlight and promote excellence.

Welcome to 2022!

And what better way to start the year than with our latest 'Meet the Team' instalment featuring Marnie. As one of our superstar Swinburne grad students we can't wait to see everything she's going to achieve this year in her PPC career.

Click the link below and get to know Marnie!

Meet the Team - Marnie Marnie is one our superstar Swinburne grad students! At just twenty one she’s already making huge moves in her PPC career. Find out more about Marnie as she shares a little bit about her life in and out of the Optimising office.