Thread The Word

Thread The Word

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Beautifully bespoke blankets — as unique as your little one. Handcrafted with love in Melbourne.

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝟭𝟬𝟬% 𝗰𝗼𝘁𝘁𝗼𝗻 𝗯𝗹𝗮𝗻𝗸𝗲𝘁𝘀
-Designed and produced in Australia
-Custom made to order
-Dispatched within 7 days
-Free shipping worldwide

15/06/2026

🎉 Our Biggest Mid-Year Sale Is LIVE 🎉

Up to 30% off personalised blankets.
(No code needed!)

Every size, every colour, every design: whether you’re shopping for a new baby, a birthday, or a keepsake they’ll treasure forever, now’s the time.

Plus, spend $200+ and we’ll pop in a FREE knitted bunny with your order 🐰

Because one snuggly gift is lovely, but two adds dangerous levels of cute.

✨ Up to 30% off
🐰 Free bunny over $200
🚚 Free shipping over $50

Shop the sale from the link in our bio now 💝

13/06/2026

❤️ Our BIGGEST EOFY sale ever starts tomorrow ❤️

Up to 30% off all personalised blankets + a free gift with every purchase over $200.

Whether it’s for a new baby, a birthday, a nursery refresh, or just because tiny people deserve outrageously cosy things… this is the one to get excited for!

Starts tomorrow (Sunday 14th June).

Set your reminder now 🎉🧶

12/06/2026

Something BIG is coming this weekend…! 👀

But you’re going to have to come back tomorrow to get the juicy details.

What treats do you think we have for our EOFY sale this time around? ❤️

Photos from Thread The Word's post 08/06/2026

If there's one thing about our little companions, human or otherwise, it's that we love to spoil them ✨

Because why wouldn't we want them to have comfort, style, and somewhere to rest their head after a long day of causing mischief, playing with toys, and, erm, chasing their tail? 🐶

01/06/2026

Bowie might give another Starman a run for his money with lungs like these 🎶✨

📸 Thanks for sharing a little of those Monday feels with us

Photos from Thread The Word's post 28/05/2026

🤍 WIN The Ultimate Baby Essentials Bundle 🤍

We’ve teamed up with some of our favourite baby brands to create a giveaway packed with goodies for new and expecting parents ✨

2 lucky winners will each receive a bundle including:

🧺 A personalised cot blanket from Thread The Word
🍼 A $100 Haakaa gift card
👶 An Earlybirds newborn clothing prize pack
💛 A CMC Gold newborn prize pack

(This is the kind of giveaway that would’ve made sleep-deprived 3am-us all emotional 🥹)

✨ HOW TO ENTER ✨

• Follow all participating accounts



goldcmc

• Enter via the link in bio
• Tag a fellow mum (or mum-to-be) in the comments for a bonus entry

Giveaway runs:
28th May - 31st May

*Open to Australian & New Zealand residents only.*

Good luck everyone!

22/05/2026

⭐ Australian Made Week - Let’s Celebrate ⭐

Made Here, built with Passion and backed by Australians Like You.

There was a time when skilled manufacturing was everywhere in Australia.

Today, many of those skills are becoming harder and harder to find.

At Thread The Word, we’re proud to be helping keep those skills alive.

We train local people, create local jobs, and continue investing in Australian manufacturing because we believe making things here still matters.

Over the years, we’ve poured our savings, our hearts, our sweat, and countless late nights, early mornings, weekends, and years of hard work into building our business, our team, and our production here in Australia.

Not because it’s the easy path.

Because we believe Australian-made products, Australian craftsmanship, and Australian jobs are worth preserving.

Every blanket we knit in Melbourne is more than personalised cotton.

It represents local families, skilled hands, traditional craftsmanship, and a commitment to keeping manufacturing alive in Australia.

And none of this would be possible without you.

To every customer who has chosen to support us - thank you.

Thank you for backing Australian manufacturing.
Thank you for supporting local jobs and local families.

Thank you for helping preserve skills that were once abundant in this country and are now becoming increasingly rare.

Thank you for believing in thoughtfully made products created right here at home.

Your support means more than you know 💚💛

Thank you, Australia,
Peter, Annie & The Thread The Word Team

19/05/2026

🇺🇸 Memorial Day Sale is here 🤍

For the next 7 days, enjoy 20% OFF all personalised blankets with code: MEMORIAL

From cozy cot blankets to keepsakes they’ll drag around the house for the next 4 years!

✨ Personalised with their name
✨ Proudly made in the USA
✨ Soft, snuggly, and made to last

Sale ends May 25.

Shop now and create something they’ll keep forever 💙❤️

(USA only, everybody else - you still have our Blanket May-nia deal going on!)

14/05/2026

Blanket May-nia officially starts today!

20% OFF all personalised blankets with code: MAYNIA ❤️

The perfect excuse to finally order the blanket you’ve had sitting in your tabs for 3 weeks 👀

Head to www.threadtheword.com.au to shop your favourites before the popular colours and styles disappear 💫

Photos from Thread The Word's post 13/05/2026

❤️ IT'S WIN IT WEDNESDAY TIME ❤️⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
For your chance to win one of two beautiful (and unbeatably snuggly) blankets...⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
- Follow us⁣⁣⁣⁣⁣⁣
- Like this post⁣⁣⁣⁣⁣⁣
- Tell us in the comments about an Olivia or Oliver you know⁣⁣⁣⁣⁣⁣
⁣⁣⁣⁣⁣⁣
And the winner will be announced on Sunday!! Xx⁣⁣

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Reservoir, VIC