First Principles Denim
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Introducing First Principles, a made-to-measure denim label born in Japan and designed in Melbourne. Visit our website to book a consultation.
04/02/2023
Some high-waisted, peachy goodness for your Saturday πππ
01/02/2023
Relax and get cozy in your FPβs βΊοΈ
Shop our full ready-to-wear collection online now.
26/01/2023
Summer strolls in FP ππΈ
Shop our ready-to-wear collection or this pair through our Sample Sale online now!
31/07/2022
Weekend fit check βοΈ
We love a classic denim + shirt pairing π
Shop the indigo denim via custom on our website.
24/06/2022
Hiding from the Melbourne weather this weekend βοΈ
22/06/2022
The FP mum Jean in sky indigo denim is available now! Shop via the ready-to-wear offering on our website.
24/05/2022
We are loving this colour way variation π€ Create your dream pair of denim by designing down to the stitch!
Head to the custom offering on our website to start your pair now.
16/04/2022
We love denim & boots π
14/04/2022
Getting cosy in indigo denim. π
Customise your very own indigo pair via the link in bio.
11/04/2022
FP denim is good for your b***y. π
Shop our wide leg styles on our website now.
10/04/2022
A night out in FP β¨
30/03/2022
Wide leg jeans - a wardrobe staple that truely look gorgeous on everyone π€
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Head to the link in bio to get your very own FP wide leg jeans now.
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Pyalong, VIC