A.S Creative

Want to work with AS Creative in 2025/2026? Here’s a look at our signature services - from brand identity to packaging design, websites, creative collateral and more!

Whether you’re launching something new or evolving your existing brand, we’re here to transform visionary ideas into impactful, timeless brands.

Ready to bring your vision to life? Get in touch! Book a call through the link in bio or DM me VISION to get started! ✨

X Amie

Sharing some of the scrappy process behind the creative direction for our new look brand and website… 🗒 🧷 🏷️📎 ˎˊ˗

I love the digital scrapbook trend I’ve been seeing all over insta lately, so I decided to pop one together for myself!

Fun fact: my art boards look like this (aka: a really messy scrapbook) right at the beginning of all my projects and I always think it’s sad that they never see the light of day (lol) so this is an ode to them!

Swipe to find the motto I’ve been living by for the past 3-4 months while this refresh was in the works 🫠 (iykyk)

Huge shoutout to and TNLC for keeping me accountable 🫶🏽

X Amie

I thought I knew my brand inside and out… until I did this little exercise - and then suddenly, everything clicked…

I’ve been working with ChatGPT to help with all kinds of tasks in my business, including some of my brand messaging and website copy. If you work with AI long enough, it starts to get to know you (scary? I know, but hear me out), updating its memory based on what you tell it.

So I decided to try this character mash-up with my AI buddy and the results were SO SURPRISING! ✨

I was so pleased with the personality, vibe and feeling these visuals gave me in regard to my business. The result of pushing further into this creativity has allowed me to understand my brand and refine my business in a whole new way 👌🏽

Because branding isn’t just about nice logos - it’s about energy, personality, connection and the feeling you leave behind.

When you take the time to define your brand’s personality (literally personal reality) you can unlock a whole new level of clarity…! The more you understand your brand, the easier it is align with your vision, and attract your ideal audience.

Try it out - the results may surprise you.
Let me know if this was valuable 👇🏽 ✨

POV: My camera roll from Feb so far… 📷 Some of my current muses 🤍

Introducing - Fresh, elevated, and naturally inviting. ✨

White Wolf Catering is the brainchild of two of Melbourne’s most loved street-side cafés— and — who found themselves hungry for tastier catering.

The brand identity was designed to feel as inviting as the food itself. A soft, earthy palette sets the tone, while the fluid ‘W’ mark, inspired by organic plant forms, adds a playful yet sophisticated touch. Every detail, from logo to digital presence, was crafted to feel effortless, fresh, and undeniably welcoming.

Fun fact: We were also tasked with styling and photographing the lifestyle content for White Wolf (along with taste tests!) Swipe to see some of the final imagery in action ✨📷

Kicking off 2025 with a renewed vision and creative momentum. This year is all about bold ideas, elevated brands, and bringing fresh energy to every project.

Whether it’s a complete rebrand, a packaging refresh, or a standout website, my goal is simple: to create work that feels aligned, effortless, and undeniably yours.

Let’s make magic this year — DM to start now✨

Tuesday office chats with the team…

Meet Rigby - AS Creative Studio Coordinator.

Key tasks include:
- Delivering cuddles to all employees
- Overseeing treats
- Working closely with Amie (on her lap) to oversee projects

Appreciates/enjoys:
- Work life balance
- Walking meetings
- Lunch breaks
- Well designed dog toys

Who else has a dog who’s part of their team? 😆🤌🏽

A little bit about me 🤍

I am a serial Friends binger, I wear activewear 99% of the time and I love my morning coffee/cafe routine.

A few others things you may not know…

➰ I’ve been working for myself as a graphic and brand designer for over 6 years now 🙃
➰ I studied Physiotherapy at uni before changing directions altogether to study Textile Design
➰ I’m passionate about health and fitness - a gym ju**ie who loves lifting heavy weights!

DM me to work together - now booking July/August