Byfreer.
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designed locally, with purpose. the byfreer. Our original concept: create beautiful washed t-shirts.
ethos embraces responsible, slow fashion made to outlast trends
online at byfreer.com · in store: paddington, potts point & mosman (nsw) Our approach: design a collection of classic styles using luxurious fabrics and throw them in the washing machine. Suitable for any season, by freer garments are designed by Lesley Watson and manufactured in Sydney.
25/06/2026
leopard velvet and silk florals in northsider magazine
24/06/2026
we’ve used deadstock fabric from our neighbours in the candystore to make the sleeves of our not so businessy business shirt…smart by design and smart by look
22/06/2026
frog fasteners for our mensy shirts
19/06/2026
striped lining designed to peep out of the sleeves of our bryan jacket
18/06/2026
the mensy. the result of a t-shirt and business shirt being mixed up in the wash 🌀
17/06/2026
look what we found in the archives, Lesley Watson 1994!
17/06/2026
look what we found in the archives: Lesley Watson collection from 1994!
15/06/2026
introducing our first collaboration with Pedro García, a re-interpreted loafer in “pony” hair. super comfortable and well, just cool…
11/06/2026
love, love!
10/06/2026
We ❤️ the incredibly talented, gorgeous wearing . on 🌞🦘❤️
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Potts Point, NSW
Opening Hours
| Monday | 10:30am - 5:30pm |
| Tuesday | 10:30am - 5:30pm |
| Wednesday | 10:30am - 5:30pm |
| Thursday | 10:30am - 5:30pm |
| Friday | 10:30am - 5:30pm |
| Saturday | 9:30am - 5pm |