Jones Realty & Projects

Do interest rates keep pushing back when you'll be ready to buy?

We get it. But it's worth asking what "ready" actually means for you.

With off-the-plan, you need to be ready for a deposit today, and a loan at settlement when construction is complete.

That's a very different starting point to buying an established home, where the mortgage starts straight away.

𝗧𝗼𝗱𝗮𝘆: You choose your apartment and pay a deposit. Your purchase is locked in.

𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝗶𝗹𝗱: Construction typically takes 18 months to two years. There are no mortgage repayments or progress payments, because there's no mortgage yet.

𝗔𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻: Your finance is arranged closer to settlement, when the building is finished and ready for you.

For a lot of people, that long settlement gap is exactly what makes buying a property possible.

The build period becomes preparation time. You can keep saving, build your buffer and reduce other debts, so you're in the strongest possible position when settlement arrives.

It also means today's rates don't impact settlement on that property. The rate that applies to you is the one at the time of settlement (when construction completes).

If you know you want to buy but aren't ready to borrow right now, that's a genuinely different way to think about it.

Save this one for when you're planning your next move.

*𝑇ℎ𝑖𝑠 𝑖𝑠 𝑔𝑒𝑛𝑒𝑟𝑎𝑙 𝑖𝑛𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛 𝑜𝑛𝑙𝑦 𝑎𝑛𝑑 𝑖𝑠𝑛'𝑡 𝑓𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝑎𝑑𝑣𝑖𝑐𝑒. 𝑃𝑙𝑒𝑎𝑠𝑒 𝑠𝑝𝑒𝑎𝑘 𝑤𝑖𝑡ℎ 𝑎 𝑞𝑢𝑎𝑙𝑖𝑓𝑖𝑒𝑑 𝑚𝑜𝑟𝑡𝑔𝑎𝑔𝑒 𝑏𝑟𝑜𝑘𝑒𝑟 𝑜𝑟 𝑓𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝑎𝑑𝑣𝑖𝑠𝑒𝑟 𝑎𝑏𝑜𝑢𝑡 𝑦𝑜𝑢𝑟 𝑐𝑖𝑟𝑐𝑢𝑚𝑠𝑡𝑎𝑛𝑐𝑒𝑠.

Burswood Green's first 10 weeks have set the scene for what's to come.

Almost 40% of the development has been sold through its early release.

What began as a carefully structured early release in mid-July has seen Stage 1 sell out and Stage 2 approach the same milestone, with the full marketing campaign anticipated for late October.

This is our Project Marketing Validation Model in action.

From the early development strategy to market positioning and staged releases, the objective is to establish meaningful activity well before the broader campaign begins.

For Burswood Green, that approach has already translated into substantial results across the development.

And the next milestone is in sight.

Construction is forecast to commence in early 2027.

The project brings together SKS Group as developer, SKS Builders as builder, and Jones Realty & Projects leading project marketing and sales, with state and national award-winning expertise.

A collaborative approach bringing together development, construction, marketing and sales expertise.

Set within one of Perth's most connected precincts, Burswood Green will offer contemporary apartment living close to the C*D, Swan River, parklands and surrounding entertainment destinations.

Stage 2 currently presents a selection of 1, 2 and 3-bedroom residences, including select upper-level apartments with water and city views.

With the next release set to introduce increased pricing, there is still an opportunity to secure a residence within Stage 2 ahead of the full public launch, with just a $10K deposit.

A SOLD sticker doesn't always tell the full story.

None of the work that got you there.

The strategy that started months earlier. The campaigns. The decisions. The tools. The thousand little things that had to go right.

And the people responsible for making them happen.

This year's REIWA finalist list tells a little more of that story.

So today, we're taking a moment for our people.

Jones Realty & Projects has secured four finalist nominations at the 2026 REIWA Awards for Excellence.

🌟 Small Residential Agency of the Year
🌟 Residential Sales Team of the Year
🌟 Marketer of the Year | Hayley Patrick
🌟 Operational Support Person of the Year | Emily Gunther

It's the second consecutive year we've received finalist recognition, following our 2025 wins for Residential Sales Team of the Year and Marketer of the Year (Hayley).

And this year, Emily gets her first nomination.

Our youngest team member. She's had a year that's demanded a lot of her. She's taken on the challenges, grown enormously in her role and become an important part of how this business runs. Well done Em!

A lot happens between a development being put in our hands and the result we ultimately deliver.

Strategy. Ex*****on. Decisions. More decisions. And the people who make sure it all happens.

Four nominations across our team is a pretty good reflection of that.

Well done to our team, and congratulations on being recognised for all the work you put in every day.

Back to back to back. 🏆

Three years in a row named Top Residential Project Marketing Team.

Winning once is recognition.

Winning three years running is consistency.

But consistency doesn’t mean standing still.

We know what works. We’ve built a formula we believe in. But we also know that the market doesn’t wait for anyone.

Consumers evolve. Discovery evolves. Expectations evolve.

So every day, we look at what we’re doing and ask: how do we make it better?

What worked yesterday gets questioned today. What works today gets made better tomorrow.

Because when it comes to results, there’s always another level to reach.

That’s how this team operates. Every day.

That mindset has taken us to three consecutive wins…never settling, always getting better.

Our formula is simple: know what works, keep refining it, and keep the bar moving.

Proud of this team. Proud of what we’ve built. And very proud of three in a row.

Two from two.

Last week at the National REIA Awards for Excellence, we brought home two awards:

🏆 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗝𝗼𝗻𝗲𝘀 𝗥𝗲𝗮𝗹𝘁𝘆 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀
🏆 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗛𝗮𝘆𝗹𝗲𝘆 𝗣𝗮𝘁𝗿𝗶𝗰𝗸

Winning a national award is the visible part.

What it actually represents is a different kind of work. The kind that happens long before a project goes to market, and long after the campaign launches.

It's sitting across the table from a developer at the feasibility stage.
It's building a product positioning that holds up.
It's the release strategy that creates momentum and protects a project.
It's the campaigns that get scrutinised every week (not just monitored).
It's everything that gets refined, not because of a checkbox, but because it's doing more commercial work for the project.

And it's taking care of our buyers that runs parallel to all of it. The conversations that build (and rebuild) confidence, the hand-holding moments, celebrating the milestone moments, and everything in between.

The best off-the-plan results aren't delivered by a single idea or person.

They're delivered by a team that understands every stage of the journey and genuinely cares about the outcome at every one of them.

That's what our team shows up to do for every developer and buyer we work with. And last week, that dedication was recognised at the highest level in Australian real estate.

What we do is simple in theory, but harder to do consistently well.

Help developers bring the right product to the right market, with the strategy, discipline, and customer focus to protect their project from feasibility through to completion of a new community.

Awards like this aren't something we set out to win.

They're the outcome of a team that's genuinely invested in doing right by every client, on every project — and the developer partners who trust us enough to let us do that.

To our team, clients and project partners — thank you! This recognition reflects the work we do together, and the trust you place in our team to deliver it.

Steve and Nicole Jones

There’s a lot that goes into strong off-the-plan results that never shows up online.

It’s the feasibility conversations that happen early — when the right advice can save months later.

The release decisions that keep momentum moving in the right direction.

The campaign tweaks made in real time, as behaviour shifts.

The buyer follow-up that turns “maybe” into “yes” — because the right buyer doesn’t just need information… they need confidence.

And it’s the quiet work in between:

clarifying the story, tightening the positioning, pressure-testing every detail, and making sure the product meets the market.

This year, that behind-the-scenes work has been recognised nationally.

We’re proud to be WA State Finalists in the National REIA Awards (winners announced May 21, 2026) for:

🏆 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗝𝗼𝗻𝗲𝘀 𝗥𝗲𝗮𝗹𝘁𝘆 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀

🏆 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗛𝗮𝘆𝗹𝗲𝘆 𝗣𝗮𝘁𝗿𝗶𝗰𝗸

Our job is simple to say, harder to do:

Help developers bring great projects to market — with strategy that protects the bottom line, builds momentum, and gives buyers real clarity.

Because the best results don’t come from noise.

They come from alignment:

the right framework and processes that carry through the entire customer journey with care and precision.

This recognition reflects what we aim to deliver for every project partner: performance, consistency, and results — from feasibility through to final sale.

To our developer clients and project partners — thank you for trusting us to deliver results you can measure (and plan around). We’re honoured to represent WA against the other state finalists across Australia.

In property, timing isn’t just important — it shapes the outcome.

Off-the-plan works when buyers understand how time, value and demand interact.