equ

We're stepping into the ring for a knockout cause! 🥊

equ is proud to be supporting Perth Children's Hospital Foundation through Punching for a Cure 2026, supporting vital childhood cancer research.

Our crew of creatives, developers, digital strategists and marketers will be joining over 70 teams in a collective mission to land one million punches in just two days.

More than a fitness challenge, this is a chance to make a real difference in the fight against childhood cancer, funding the research and care that helps kids live healthier, happier lives.

We're punching this Thursday, and every hit counts. Jump on our fundraising page and help us go the distance 👉 https://fundraisefor.pchf.org.au/fundraisers/equ

When you donate before the event, the incredible people at Imagine Cruising AUS will generously match every donation dollar-for-dollar, so your impact goes twice as far.

The work speaks for itself, but the people behind it? They're what make equ what it is.

We've assembled a team of seriously talented strategists, designers, developers, marketers, and consultants who are brilliant at what they do.

Building great digital experiences takes skill. Building a great team? That takes something more.

The equ team is back together and hitting the ground running. We're here to help brands who want to get serious about their digital presence. If you're ready, let's talk.

We're not interested in "good enough" and neither are our partners. We create digital experiences that are designed with intention and built to perform. That's the equ way, and it's what keeps our clients coming back.

2025 brought plenty of great moments for the team at equ. Here's a look back at some of our favourites.

2025 was a big one for us.

We brought brilliant people into the equ family, worked alongside brands we respect, hosted unforgettable events, and were proud to be named a winner in the Education category at the Australian Web Awards. We even had time to launch a new brand in equNorth, helping brands connect with customers at every stage of their journey.

The work was rewarding. The growth was real. And 2026? It's looking bright.

🎤 Happening tomorrow at State of Social Kirsty O'Connell from equNorth takes the stage to share the lessons you won’t find in a textbook.
Her session is a practical look at what really works when you’re deep in delivery — helping major brands transform their customer journeys in real life (not just in strategy decks).

Expect honest insights on:
✔️ Mapping real journeys
✔️ Smarter, more human segmentation
✔️ Automation that adds value
✔️ Loyalty beyond the sale

📍Come find us at the equNorth lounge after!

We’ll be there before and after the session — ready to chat, share, and connect.

📣 Meet the team behind equNorth!

We’re excited to share the launch of our new sub-brand, equNorth — a dedicated customer journey marketing agency from equ.

The equNorth team combines strategy, data, and performance marketing to create connected, customer-first strategies that deliver measurable growth. Already trusted by AFG, Scitech, Abco, and StudyPerth — and launching as a HubSpot Gold Solutions Partner.

🙌 You can meet the team in person at State of Social tomorrow — and follow equNorth on social for the latest updates and insights.

👉 Learn more at https://ap1.hubs.ly/y0cFrh0

⏳ Just a few days to go!

Heading to State of Social? Don't miss Kirsty O'Connell’s session on 27 August as she shares what really works in journey marketing.

No buzzwords. No overhyped tech. Just real-world insights and lessons she wishes she’d known earlier.

Theory is nice. But what really works in the wild? In her State of Social session, Kirsty O'Connell unpacks what really makes journey marketing work in practice — not just in pitch decks.

Here’s a sneak peek:
✅ Mapping real journeys, not just generic funnels
✅ Smarter segmentation using layered customer data
✅ Automation that helps, not annoys
✅ Loyalty after the sale — and why it’s the real MVP
✅ Keeping journeys simple, scalable, human

🗓️ August 26. Don’t miss it.

Our first sundowner was a hit! 🚀

Last Thursday, equ hosted its first-ever sundowner — Digital on Tap: Innovation, Purpose & Growth! — and what a night it was.

Michael Payne from Lightning Minds shared his inspiring journey of bringing a purposeful non-alcoholic beer brand to life — from assembling the right team early to using creative, reactive marketing to stand out in the market.

Kirsty O’Connell explored the power of customer journey marketing, showing how understanding the full customer lifecycle can sharpen marketing strategies, connect ROI to outcomes, and align product, marketing, and experience teams.

It was an evening of fresh insights, engaging conversations, and new connections.

A big thank you to everyone who joined us — and to SoCo Studios for capturing the night perfectly!

Stay tuned for details on our next sundowner.