Loaded Lifting

Our Story

Loaded Lifting serves many Australians in their endeavours to become stronger and better versions of themselves.

We pride our reputation on being the Oceanic regions largest Powerlifting equipment supplier, working only with the most reputable international brands including IPF approved A7 and Inzer Advance Designs whilst also developing our own cutting-edge powerlifting gear.

You'll often see us sponsoring Powerlifting and strength events as we believe in the growth and future of Australian Powerlifting. We are also proud sponsors of some well-established and up-and-coming powerlifters.

With over 7 years’ experience in the powerlifting business, we’ve seen the highs, the lows, and the controversies of the powerlifting industry. But through it all, we're proud of the established entity we are today and to be a part of the growth of powerlifting.