Studio Forme

Is your homepage working for you or sending people running? 🏃🏼‍♀️

Your homepage is the first impression of your business, so if it’s not clear, engaging, and guiding visitors where to go next, you could be losing potential clients before they even get started.

Here are 3 common homepage mistakes I see (and how to fix them):

❌ Unclear Messaging: If people land on your site and have no idea what you do, they’re gone. Your homepage should clearly explain who you are, what you do, and who you do it for, fast. Keep your headline sharp and your messaging simple.

❌ No Call-to-Action – If you’re not telling visitors what to do next, they won’t take action. Whether it’s “Book a Call,” “Shop Now,” or “Sign Up,” your CTA should be clear, easy to find, and guide them towards working with you.

❌ Messy Layout & Visual Overload – If everything on your homepage is screaming for attention, nothing stands out. Use visual hierarchy—strategic font sizes, spacing, and colours to make sure the most important info is impossible to miss.

Which one are you guilty of? 👀 Drop a comment below!

Congratulations to on the launch of their new website!🎉

After completing a rebrand with them previously, they knew it was time for a full website overhaul. Something that would not only reflect their refreshed visual identity but also better guide their customers and showcase the quality of their products.

We gave them a full website refresh, bringing them over to Shopify for a smoother, more intuitive experience, designed with their real users in mind.

Behind the scenes, the focus was on:
✔️ Increasing conversions + repeat purchases
✔️ Building community and brand loyalty
✔️ Reducing customer questions and support time

On the front end, we made sure to:
👉🏼 Keep navigation clean and purposeful
👉🏼 Add helpful tools like live chat and a coffee quiz
👉🏼 Integrate product reviews, FAQs, and educational content
👉🏼 Streamline the checkout so it’s fast and mobile-friendly

The end result? A cohesive, elevated site that brings together thoughtful branding, beautiful photography, and a seamless user experience—finally doing justice to the quality of their coffee!

You started your business for more freedom… so why does it feel like you’re juggling everything? 🤯

Between running a business and keeping life somewhat in order (hello endless snack requests, emails, and that to-do list that never ends), getting your branding and website sorted keeps getting pushed further down the list.

Maybe you’ve tried…

❌ Figuring it out yourself, but there’s just too much info out there.

❌ DIY-ing a logo or website, but it still doesn’t feel right.

❌ Putting it off, because who has time to mess with tech?

I get it. You’ve got enough on your plate.

What if you could hand it all over and have a professional brand AND website—done for you—in just one week?

I’ve got something coming that’s going to make this so much easier. Stay tuned. 👀

Tell me—what’s been the biggest struggle for you: branding, website, or both? Drop a comment below!

Disappointed by a website that failed to capture the true essence of her stunning gowns, Jen, the founder and designer behind , sought our help in desperation. Left stranded by her previous designer, she discovered not only relief but also genuine delight in our collaborative process.

This is what she had to say...

“After recently having a very bad web design experience, I was reluctant to embark on a complete redo...but I am so forever grateful I did. Amber’s ability to digest the brief and come up with brilliant design concepts is amazing. The attention to detail and commitment to doing what she said she would, is rare and refreshing. I cant believe I am saying this but I ENJOYED doing my website. How can that be possible, no one does..its so gruelling and hard.”

We take such pride not only in crafting beautiful websites for our clients but also in creating an experience that supports and empowers them every step of the way! 💫

Hey! 👋🏼 It’s been a while… let’s catch up!

If you’ve been wondering where I’ve been—well, let’s just say life has been FULL. In the past year:

🏡 We sold our first home

🎉 My little girl turned ONE (how did that happen so fast?!)

💍 Oh, and we got engaged! 💫

… all while juggling life, motherhood, and working closely with my amazing clients to bring their branding and websites to life.

It’s been a season of big changes, lots of reflection, and looking ahead—I’m so excited for what’s to come. 2025 feels like a fresh start, and I have big plans for this year—both for my business and for the amazing clients I get to work with.

I’ve been working on something new that I know will make life easier for small business owners who just need things DONE without the overwhelm. More on that soon… but for now, tell me—what’s new with you?! I’ve missed being here! 🤍

Before you take the plunge into the world of web design, it’s important to arm yourself with the essential questions to ensure you find the perfect match for your online vision!

Here are my top 5 questions to ask:

1. Can you show me some websites you’ve designed before? I would like to get a feel for your style and see if it matches my vision.

2. How do you go about creating and developing websites? Give me the scoop on your process, timeline, and how we’ll stay in touch throughout the project.

3. What’s your deal with responsive design? I need to make sure my website looks great on all devices.

4. How do you handle revisions during the design process? How many rounds of changes do I get?

5. What’s the deal with ongoing support and maintenance? Will you be there for me post-launch if I need updates, fixes, or any technical help?

These questions will help you navigate the web design process with confidence and clarity and know if you are choosing the right designer for the job.

👶🏼🤰🏼Out of Office: Nesting Mode Activated! 🏡

As I prepare for the exciting arrival of our little girl and dive into the world of motherhood, I'm officially on maternity leave until early March.

During this time, I'll be checking my emails sporadically as I navigate this new and exciting journey. Please understand there might be some delays in my responses, but I'll do my best to get back to you as soon as I can.

In the meantime, if you're planning to work with us in 2024, you can now join our waitlist! 📆 Just click the link in our bio to reserve your spot.

Thank you for your understanding and support during this special time. I look forward to sharing more exciting updates with you soon! 💕

In the realm of branding, touch points are the magical moments ✨ where our brand connects and captivates. They are the bridges between our vision and the hearts of our audience.

So, what are brand touch points?

From the first interaction to the last, each touch point is an opportunity to leave an indelible mark 🤩 It's the way we communicate, the experiences we create, and the emotions we evoke. Whether it's our website, social media presence, packaging, customer service, or beyond, every touch point becomes a canvas for our brand story.

A touch point is more than just a momentary encounter; it's a chance to shape perceptions, build trust, and foster lasting relationships. It's where our values, promises, and personality shine through. By curating remarkable touch points, we become the architects of unforgettable experiences.

So, make every touch point count! Infuse your brand with consistency, authenticity, and creativity. Create a symphony of sensations that resonate deeply with your audience, leaving an everlasting imprint.

Need help crafting a truly remarkable brand journey? Our waitlist is now open for 2024 projects. Join the list via the link in our bio and let’s create some magic together ✨

Are you hesitant to work with a designer because of common misconceptions? 🤔

Well, I am here to debunk those myths and help you discover the true value that a professional designer can bring to your business!

From creating a brand strategy that aligns with your business goals to ensuring that your design is both functional and visually appealing, a skilled designer can elevate your business to new heights.

Let's uncover the truth about working with a designer.

Myth #1: Designers are too expensive.
While it's true that working with a professional designer involves an investment, it's important to recognize the long-term benefits they bring to your business. A talented designer can help you build a strong and memorable brand that resonates with your target audience, leading to increased customer engagement and growth.

Myth #2: Designers only focus on aesthetics, neglecting strategy.
This couldn't be further from the truth - a good designer understands the importance of strategy in design. They will collaborate with you to gain a deep understanding of your business, target audience, and goals before diving into the visual elements. By aligning design decisions with your strategic objectives, they ensure that your design not only looks amazing but also delivers results.

Myth #3: Designers are difficult to work with and dismiss client input.
While it's true that every designer has their own working style, most professionals value collaboration and client input. They genuinely care about understanding your vision and goals, and they strive to incorporate your feedback into their design process. By working together, you can achieve a design that reflects your unique brand identity and resonates with your audience.

I would love to hear from you! What other misconceptions have you encountered about working with a designer?

Did you know building a successful brand goes way beyond that eye-catching logo! 👀

A powerful brand is like a well-orchestrated symphony, where every element plays a vital role in creating a memorable experience.

Want to know more? Swipe across 👉🏼 to see what else goes into building a successful brand.