Braincells

We were approached to refresh the identity of Princi Smallgoods, balancing authenticity and tradition with a stronger, more contemporary shelf presence.

Drawing on classic Italian visual cues, we developed a refined identity, packaging system and wordmark that honours the brand’s history while improving impact and recognition across retail, digital and point-of-sale channels.

Read the full case study: https://www.braincells.com.au/projects/princi-smallgoods-refreshing-the-identity-of-a-wa-icon/

braincells was tasked by Formalux to create a genuinely premium double glazing brand with an emphasis on work, service, care and craftsmanship. The result was a brand identity that balanced premium restraint with product intelligence, using a layered design combined with precision-led typography referencing German engineering.

We launched Formalux with a lead-focused digital presence, supported by SEO, and targeted Meta and Google advertising.

Read the full case study: https://www.braincells.com.au/projects/formalux-defining-a-new-premium-standard-in-double-glazing/

Dôme and braincells have been in partnership for over 20 years. Over this time, Dôme has grown from being Perth’s original speciality coffee shop, to now a significant café system with an all-day food and beverage offer across 60 cafes in Western Australia, Malaysia and Bahrain.

Early on we identified the importance of the space, a third place where all are welcome. It was clear that the space itself was the hero of the Dôme story. A neutral, pressure free environment where patrons can stay as long as they need. Made comfortable by leather chairs, discreet different spaces that allow patrons to fulfil their needs. Whether it’s a quiet place to work from, catchup with friends or to enjoy a meal with the family.

Inspired by the brand promise "There's no place like Dôme", we looked to develop a print campaign that emphasised the human stories that occur in every Dôme Café. Commissioning ‘fly on the wall’ photography to capture authentic moments of actual patrons enjoying the warm Dôme environment.

The moments captured are accompanied by stories that reveal more about the people who enjoy Dôme. This iconic campaign has been running for over 16 years and communicates the ongoing commitment of the brand and its people to their patrons.

Over the past 16 years, we have created over 200 Dôme Moments that have appeared in a variety of print publications including The West, STM, RAC Travel and more. The length of this campaign is a testament to the power of genuine human stories to communicate a brand’s point of difference.

Full case study: https://lnkd.in/g8KgndqB

Women over 55 are one of the fastest growing cohort of people experiencing homelessness in Australia. In an effort to address this growing need, Uniting WA looked to create a state-of-the-art facility on the site of the historical Wyn Carr House to help women who are most at risk.

In association with Uniting WA, we assisted in the launch of the Wyn Carr House donation appeal through developing campaign messaging, marketing collateral and a promotional video.

Utilising existing assets within the Uniting WA brand, we created a campaign brochure with a clear flow of messaging starting with the issue, then moving to the proposed solution and finally a call-to-action encouraging people to donate. To support the brochure, we created save the date cards inviting potential supporters to the campaign launch event.

We also produced a 3-minute video, which debuted at the campaign launch. Using a combination of talking head shots of board members, as well as infographics and photography, the video struck a balance between being informative and evoking an emotional response from the viewer.

The campaign collateral has driven awareness and helped increase donations for the facility. To donate, head to https://lnkd.in/gZy2tvuk

Read the full case study: https://lnkd.in/gMFwzy5t

This summer we were tasked with developing new TVC creative for The British Sausage, Ham & Bacon Co. With the growing popularity of their bacon, the brand has become more diverse. This presented us with a challenge to continue emphasising the importance of traditional butcher quality products that can be enjoyed at any time of day, while seamlessly integrating the bacon into the communication.

We created a brand device, in the form of an old treasured recipe book, to represent traditional butcher wisdom and knowledge, while also providing depth for business growth and future diversification.

Utilising The British Sausage, Ham & Bacon Co. recipe book, we crafted two television commercials, one focused on butcher quality sausages and the other on the traditional raw cured bacon made with Australian pork. The TVCs also emphasised how the products can be enjoyed at any time of day using high impact recipe photography combined with a nostalgic View-Master graphic featuring iconic Australian locations.

Read the full case study and watch the commercials: https://lnkd.in/gPK6DdgE