Ela Mazur Creative

Instagram has rolled out another new feature.

You can now add multiple captions to carousel posts.

Before everyone panics…

It’s optional.

You can still post your carousel exactly the way you always have with one caption for the entire post.

Or you can choose to add captions to individual slides. You’ll see the option when creating a carousel via a dropdown underneath the image on the left-hand side.

My first thought was…
Creating one caption can be challenging enough for a lot of business owners.
Now we’re being given the option to create multiple.

That said, there could be some strategic value in this update.

As Instagram continues moving towards search, adding captions to individual slides may help give Instagram more context about what your content is about.

The way I’ll be testing it is simple.

I’ll write one caption, break it up into sections and add those sections throughout the carousel.

No extra writing required.

If using multiple captions is going to make you overthink your content, delay posting or create more work than value, skip it.

A post that gets published is always better than one that sits in drafts waiting to be perfect.

I’ll be testing this one over the next few weeks and watching the results closely.

What do you think? Will you be using it?

Do you immediately check your reach every time you post?

Most business owners do.

And I get it.

Reach is one of the easiest metrics to spot inside your insights.

But according to Instagram, it might not be the most important one.

I was watching a recent video from Adam Mosseri, Head of Instagram, where he explained that if you want to understand why one piece of content performed better than another, you should be paying closer attention to your engagement rate.

In other words…

Of all the people who saw your content, how many actually did something?

Did they like it?

Comment on it?

Save it?

Share it?

He also recommended looking at your connected reach versus unconnected reach.

Connected reach is people who already follow you.

Unconnected reach is people discovering your content through recommendations.

One insight that stood out to me was this:

Likes and comments tend to matter more with your existing audience.

Shares tend to matter more with people who don’t follow you yet.

Which makes sense when you think about it.

If someone shares your content, Instagram gets a strong signal that it’s worth showing to more people.

So the next time you’re reviewing your insights, don’t just focus on how many people saw your content.

Look at what they did after they saw it.

That’s where the real learning happens.

Source: Adam Mosseri, Head of Instagram.

If you want the full month of prompts already mapped out for you, comment PLAN below and I’ll DM it through.

Instagram has finally rolled out one of the most requested features on the platform... the ability to REORDER your GRID.

For business owners, this is actually a much bigger update than it seems.

Until now, if you wanted a cleaner profile or wanted certain content to appear near the top of your grid, your options were pretty limited.

You either had to:

• Archive posts
• Delete content
• Or simply live with it

Now you can rearrange your posts and create a profile that better reflects your brand, services and best content.

I can see this becoming a really valuable tool for businesses that use Instagram as a portfolio or lead generation platform.

The real question is...Will people use it strategically?

Or will we all spend hours obsessing over our grids again?

Here’s how you can use it STRATEGICALLY:

For businesses, personal brands and creators, I’d recommend placing your most valuable content in your first 6 posts.

Think posts with the highest:

• Saves
• Shares
• Reach
• Engagement

When someone lands on your profile, those first few posts help them decide whether to follow you, trust you and ultimately buy from you.

Use this feature to showcase your best content first…not just your newest content.

What’s your take on this update?



social media tips small business marketing content marketing instagram growth instagram strategy

I was on a call with a client last week when she asked me the question I get more than any other right now: “do I still need hashtags?”

She had a folder of 30 saved hashtags she copied into every single post. Eight years in this space and I’ve watched that habit go from essential to almost pointless, so I told her what I’ll tell you.

Instagram no longer relies on hashtags to understand your content. 

It works like a search engine now. 

How often do you search for something on Instagram now instead of Google? 

A recipe, a hairdresser near you, a business that does exactly what you need. It reads your caption word for word, scans the text on your screen, and listens to what you say to camera. 

That’s how it decides what your content is about and who to show it to.

Which is why her photo dumps with a single heart emoji as the caption were going nowhere. 

No words means no topic, no audience, no reason for the algorithm to push it. 

The moment we started writing captions with clear keywords her ideal client would search, her reach climbed. Same content, completely different signal.

It’s also why Instagram is testing captions on every carousel slide. 

More words it can read, more context per post. That tells you everything about where this is going.

So yes, keep your hashtags, but trim them to 3 to 5 niche ones and let your keywords carry the post.

If you’re ready to create content Instagram understands and pushes, my 3-Month Content Plan is a custom strategy I build for your business. 

Comment “CONTENT PLAN” below for more info in your DMs.