Invicta Agency

Tune in to the first episode of the Art of Demand, now live on Apple Podcasts, Spotify, YouTube and Amazon.

Link in bio..

THE BIGGEST MARKETING MISTAKES AUSTRALIAN SMALL BUSINESSES ARE MAKING⚠️⚠️⚠️

💼If you're a small business owner in Australia, there's a chance that you could be holding your company back from a whole lot of market potential📈.

🔎Find out more from none other than CEO and founder of Invicta Agency, Ali Raza.

Thanks once again to Inside Small Business and Leverage Media Perth for this opportunity! 🙏

Read all about it here 👉: https://insidesmallbusiness.com.au/marketing/sales/the-biggest-marketing-mistakes-australian-small-businesses-are-making

The biggest marketing mistakes Australian small businesses are making - Inside Small Business Marketing systems have to be developed, innovated and built by investing your own time, energy and capital.

Thanks to everyone who made the time to come down to our Revenue Growth Series Masterclass yesterday. We had business owners and leaders join us from a range of different industries and business brackets to learn the ins and outs of scaling your business with digital marketing.

It was an incredibly valuable opportunity for business owners to network and learn with one another. We went through several exercises of reflection and projection, both necessary in recognising the potential of digital growth in your business.

Special thanks to our friends at BlueSky Co.Lab, who were wonderful venue hosts for the day.

Can you believe there's just one day left to the next workshop in the Revenue Growth Series?

You can still buy tickets here: https://hubs.li/Q01c4ln00

We can't wait to see you there!

Not too long to go...

You still have time to secure your seat to our Revenue Growth masterclass and learn how to scale your business with digital marketing.

Link to secure your seat here: https://hubs.li/Q01bZqFP0

Today is the last day left to secure your second-release ticket before prices increase!

Our masterclass is a wonderful opportunity to learn from the best. You do not want to miss out!

Don't wait any longer!

Second release tickets to our one-day intensive digital masterclass up now - link here: https://growth.invicta.agency/scale-your-business-masterclass 🔥

What difference does a website really make to a business?

After years of consistent growth, the team at Gryphon Garage Doors wondered whether their website was really reflecting the incredible brand they'd built.

Customers clearly had a love for the Gryphon brand but the experience wasn't being felt on the website.
With an outdated design and technology, the site was beginning to slow down and creating unnecessary frustrations.

It was time for an evolution.

We sat down for a discussion and talked about:
What originally made the business great - Gryphon stands for improving the quality of their customer's lives

How could this be translated through a new design and content?
What's important to the user that's visiting on a mobile device?

These were just some of the things that we had to consider before giving the brand a makeover.

One of our talented digital designers digested the discussions and created an energised and vibrant new look for the website.

Fast forward a few years after Gryphon's new journey, and they've seen an increase of over 9X in their online traffic, 50% reduction in overall cost per lead and 6x lift in the number of visitors that turn into customers.

Your website is often the first opportunity for your brand to talk your customers.

So the question you should be asking is, what does my website say about my business?

Visit the link in our bio to connect with us.

“Walk a mile in someone else’s shoes”

This is the daily process for a content marketer. 

When creating a piece of content, of course understanding the product you are trying to sell is important. But, what is arguably more important is understanding the audience with who you are trying to communicate with.

If you’re tunnel visioned and only trying to sell the product, you will fail. If you’re trying to fulfil the consumer’s needs by highlighting to them how your product will help them, you will succeed.

People will have a problem that will need to be solved, and you need to provide them with the best solution. Facilitating this journey from problem to solution through clear-cut communication is the job of a content marketer. 

At Invicta Agency, we implement 4 main methods of user research to optimise your conversion with content marketing. They include: 

1. Business discovery workshops with full persona profiles to try and visualise the consumer’s journey to buying your product.
2. Research on substitutable and non-substitutable similar products 
3. Research on all relevant competitors 
4. Conducting and running experiments to realise the highest rate of interaction with your consumers.

This makes sure we know who your consumers are, so we can create a strategy that will effectively show them how you fix their problems. 

Book in your session today!

Yesterday we hosted a Boardroom Session Workshop at the Ritz Carlton, an amazing experience for business owners to develop strategies to achieve all their goals by driving high growth.

We covered the steps to take in order to take your business to the next level. In order for your business to reach its full potential, you need to understand the digital marketing process. We discussed the tools needed for such a task and the roles that each business partner should play as well as the stages for business growth.

Keep an eye our on socials for more exciting things to come.

It's T-1 till our master workshop session tomorrow. There's only a few tickets left so be sure you grab yours fast.

Learn about how to drive high growth and create roadmaps to lead your business to success.

Don't risk missing out on this valuable session. Click the link in our bio and book your seats now.