See Creative

I see you, business owner, knowing your product is good and solid. I see you business owner, working hard, supporting your family and your staff. I see you business owner trying to keep relevant and connected to your market.

I see you challenged by lack of clarity, asking “how do I connect with my ideal customers?”

I see you wondering “how can I stand out when there is so much noise out there?”

I see you questioning, “what are the next steps I need to take?”

I see you? And I can help.

Creativity is the most essential tool in connecting to your market. I don’t means arts and crafts, I mean clever and effective communications based on consumer behaviour.

I mean working with alchemy and data!

Don’t miss this opportunity to book a session with me before the end of 2022 to audit your brand and create a plan to connect and convert in 2023!

DM me ‘ACTION’ to brainstorm how we can work together to move your business forward.

Recently, I needed a breast examination. Anyone who has experienced this will know that there is a level of anxiety that goes with an appointment like this.

I was led into a changing area, it was nice enough, clean, given a blue gown and a shopping basket to ‘hold my belongings’.

I had to sit with other women in blue gowns, and shopping baskets in the waiting room without a bra on, feeling awkward.

After the scan, I had to wait in the room again… it got me thinking, it would be very easy to make this experience much more dignified for women. Could they not have installed small lockers in each change room? How about a wicker basket? Could they allow you to just undress in the examination room? I mean it takes like 1 minute to undress?

Could they have some tea and coffee in the waiting area to ease some of the anxiety people are feeling going into an appointment like this? And how about notice of how long the wait will be for the results?

When we as businesses and services think creatively, with empathy and actually understanding of the lived experience of our customers, we can create an interaction with our brand that is truely unique and distinctive.

If you are stuck with how to connect and BE SEEN by your market, I urge you to DM me and let’s brainstorm ways for you to make business communications easier!

When you think about how your brand will look, do you decide that based on your likes and dislikes or do you think about your prospects? What about the offers you create? Your ideas of what you think people need, or *actually* what people want and desire?

How familiar are you with the struggles your prospects have and what is going to trigger a sale for them?

There is a fine balance between brand focused and customer centric businesses and it’s important you are working with someone who understands both.

When considering how you will communicate with your prospects, you must think about the noise they are already experiencing and how you can best stand out in that noise, and ultimately, why your prospects should care.

I’m taking on a select few brand identity/brand coaching clients for the second half of this year, reach out if you are serious about gaining clarity and direction for your business.

Earlier this year I had the pleasure of working on a logotype design and custom display font for ad agency . Their client was a large Superannuation merger and I was engaged to refine the logotype they had started developing and create a custom display script for use with the new brand.

I’ll share some more of the finished artwork in another post soon but for now, feast on these WIP pics!

Want to make sure your brand stands out with unique and custom design? I accept a small selection of brand identity and custom clients each year. DM me to discuss your project!

This may be contentious but hear me out...

It’s true that you can turn on skill and technique as required, the ability to layout a document, facilitate a workshop, build a house…but creativity, no, that can not be switched on and off when required.

Creativity comes from having space and time, it comes from allowing shower thoughts to develop, moments to marinate. Creativity comes from nurturing creative living and thinking and preserving space for creative work and play.

Ever wondered why those brands are standing out? Being memorable, clever, noticiable? It’s not that their designers are more skilful, it’s that they have the budgets and time to let creativity flourish, ideas form and play happen.

So it’s fine to say, I have limited budget for design or branding, that is ok, but we can’t also expect creative magic in that same request.

So what can we do as brands?

1. Work with your designers or marketing peeps to build time for creative play and exploration. To create unique solutions requires marinating time.

2. Believe in possibilities, don’t be limited by what already exists.

3. Work with folks who are already nurturing creative play and curiosity in their lives, this naturally will flow through to your brand and work.

What to know how you can start embracing more creativity into your brand or life, comment ‘CREATIVE’ below and let’s brainstorm how we can make that happen for you!

Hai!👋 I’ve missed you all. If you follow me you will see I’ve been busy over there lately. I’ve got some exciting things happening with creative play and supporting other professionals to bring this into their lives. Interested? Check out that feed or drop me a DM.

Today, I wanted to share something I’ve noticed and something that has bothered me for a long time, and that’s this need to “stay safe”. Not in the “don’t cross the road without looking” sense, but in the “we are just going to do what others are doing and hope our business blends in” sense.

And this is where trouble happens. This is where you start bobbing on the sea of sameness 🌊.

I speak with brands and designers regularly who choose to use the same colours, same fonts, same stock images no matter the client. Their brief starts with “we love this about our competition… can we do the same”.

Nope, no, nada. We are can’t, I won’t. 🚫 Branding is your ticket to shine and connect on a creative, unique level. And I want you to really think about this when you are building your brand and communications. Can we stand out here, what can we do that’s unique to us, that’s different but better? How can we use creative thinking to solve our customers problem in a way people rave about?

So, I’m dropping in today to give a virtual butt kick 🍑🦵🏼to say, this week, look at your clients and their pain points and brainstorm one way you can be more creative in connecting with them!

Need help? Comment or DM me “see creative” and let’s make this happen for you.

Really proud to see CRSE Group continue to grow. Who can spot the Kindness Matters notepad in there too?

Introducing CRSE Group An introduction to CRSE Group, a strategy consultancy for inclusive leadership.

Sameness… blergh.

Bored of everything looking the same? Logos, brands, fashion etc?

Yeah, me too…

Designers the world over have forgotten how to play. Brand and company directors are scared to stand out, be visible.

I get it. It feels risky.

But here is the catch, it is more risky to fit in, go un noticed, un defined.

When we embrace creative play, we give ourselves and our brand, an opportunity to connect with audiences on a level unique to the brand itself. We allow space for magical connection and joy. We create emotive messages and communication pieces that fuel interest, that stand out that create IMPACT!

Doesn’t your brand deserve this?

Keen to find out how we can inject play into your brand to better connect to your customers? Let’s chat!

ID: black and white image of cropped letters painted jn white reading the word
IM
PAC
T and the DelphieJoy script logo small to the side.

Here is where brands are going wrong…

We are not utilising the random creativeness that 90s music film clips had.

Why are brands so straight down the line? So logical?

Do you remember what brand had the advertisement where a gorilla was drumming ‘in the air tonight’?

Yeah, you do, because it was unexpected, our brains attention was switched on and we remembered it because it wasn’t logical or rational! It appealed to our lizard brain and made us pay attention.

Brands today are too safe, are too logical, are too homogenous.

As 2022 starts, I pose to your brand… what can you do that is more creative, more emotive, more playful? Want to discuss this? Let’s chat!

For funsies, what’s your fave music video clip from the 90s? Let me know in the comments!

✨Brand reveal✨

Working with Tallgum has been a real pleasure. They came to me last year with a long and confusing business name, a broad and undefined target market and no real brand identity. They had been in business for over 2 years and things had really started taking shape and they knew they needed to up their brand image at a minimum.

Over several online workshop sessions we clearly identified their minimum viable market, we simplified their brand direction and core messaging and clarified their brand personality, tone and of course, brand identity!

Here we are, with:
◾A custom, hand drawn logotype
◾A refined tagline, central organising thought and key message
◾A suite of custom designed, distinctive brand assets
◾A simplified and contemporary photography style
◾A new brand name
◾A new website currently in production

But, most importantly, a clear vision to move forward with, a brand they are proud to start promoting and clarity around how they can and will best serve their target market based on insights, not guess work.

If your business is looking to up its game, get clear on brand direction, actually learn how to use brand to CONNECT to your customers, or you just want a smashing custom brand identity, drop me a DM and we can see if we are a good fit!

📢 Absolutely f*cking exhausted, but happy!…

That’s the next design! 😂🤣

But actually, here I am, here WE are. The eve of Christmas 2021… probably looking different to what you thought last year? Do we ever know?

I don’t have the energy right now to recap the whole year. It was massive. I know there were some fantastic moments and some bloody terrible ones. As is the ebb and flow of life.

So this post is to say, if you are here, if you have followed, liked, shared, commented, messaged, stalked sneakily without ever interacting 👀, and especially if you have purchased from me or engaged me in a project… Thank You! ✨🙌🎉

I am incredibly grateful for you all and I wish you moments of kindness, gentleness and happiness this festive season.

Be proud of the small progress you have made, personally, in parenting, in your work, in your heart… it all counts.

If this time of year really sucks for you, please know, my DMs are always open and if you are in Australia, here are some incredible services you can contact for support.

If you or anyone you know needs help:� on 13 11 14� on 1800 551 800� on 1300 224 636
Relationships Australia: 1300 364 277

DirectLine Victoria drug/alcohol counselling on 1800 888 236�MensLine Australia on 1300 789 978�Suicide Call Back Service on 1300 659 467

With love,
Dx
ID: 41 year old woman sitting on a grey concrete outside bench, legs crossed in front of her at the ankles. Wearing a black tee shirt with the lettering ‘happy looks good on you’ and jeans. She has glasses and rests her head on the wall behind. She is smiling.
#2021

… then she said “when you speak about money, everything changes in you”…

My sister raised this with me yesterday and I wanted to share my first thoughts:

First thought: hmmm, she has made an interesting observation. I am curious about this.

Thought two: It’s obviously a money mindset issue, is the person to ask!

This my friends is the value of positioning.

Positioning your brand is the act of building associations and connections between what you do/offer/solve and for who.

So, at that time a person thinks they need help or a solution, your brand instantly pops into their mind.

When you are fluffy on your positioning, when you think everyone is your market, you loose any hope of building those strong connections and demonstrating your expertise.

Do you struggle with positioning? Do you feel it’s crystal clear?

And yes, the observation really was interesting and something I will be exploring in 2022! (Thanks Rose!) 🙌
*ckout