Søciety

Thursday Thrash: Now starting at SøcietyHQ [ 146 Canning Hwy, South Perth ] and finishing at Hoopla Espresso

SØCIETY HQ
146 Canning Hwy, South Perth

Opening Hours
Mon — Closed
Tues — 10–5
Wed — Click & Collect Only
Thurs — 12–7
Fri — 10–5
Sat — 10–4
Sun — Closed

What a way to open the doors.

Our first open day and opening party were everything we hoped for and more. Seeing so many people come through the space, shop the collection, celebrate with us and bring such a good energy to the day was something we won’t forget.

This store has been a real labour of love. Built through months of vision, planning, renos, problem solving, late nights, early mornings, literal tears (Matt, not Kat) and a whole lot of hands-on work behind the scenes.

A huge thank you to everyone who played a part in bringing SØCIETY HQ to life. From the renovations and fit-out to the setup, support, last-minute jobs and all the moving pieces in between, we’re incredibly grateful. So many people gave their time, effort and skills to help shape this space, and it truly would not exist in the way it does without that support.

And to finish the day celebrating with so many of our amazing friends made it all feel even more special. The turnout, the support and the love around this next chapter meant everything.

A proud milestone for us, and only the beginning.
See you at HQ.

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HyperMesh™ 2.0 / HyperBib™ 2.0
Built for heat. Built for speed.

Don’t be boring.

Available online now.

It’s finally happening.

After a long wait, we can officially say it:
our Søciety Social Ride [Roadnats Edition] is back for 2026.

And it’s bigger than ever.

We’re rolling out over $25k in giveaways, including 150 free jerseys, thanks to an unreal lineup of partners:



au






This ride is about community, chaos, and celebrating Road Nationals the right way - no egos, just good people and good vibes.

All the details are live via the Strava event - jump in, save it, and stay across times, routes and giveaways.

[link in bio]

⸻

Merch tent announcement

We’ll also be set up with the SØCIETY merch tent on Friday and Sunday with:

– freebies
– limited stock
– general sales
– and some fun Road Nationals chaos you won’t want to miss

More info soon.
Get it in the calendar.
Road Nationals 2026 - we’re on.

You asked. We delivered.
Society Racing Collective - Light colourway, now in men’s.

Limited size run, while it lasts.

From on-bike kit to accessories and casual wear, every piece we sell is fully customisable. With low minimums, competitive pricing and premium fits, Søciety makes custom easy.

Check out our custom flipbook online for more details, or enquire at [email protected]

Thinking about your next bike holiday?

Kat’s got you sorted with all the best tips after putting the Omni Spring release through its paces in Chiang Mai - one of the most cyclist-friendly destinations in Asia.

Read the full story below, and those who know Kat - don’t miss the last slide for classic Kat moments.

https://www.societycycling.com/blogs/the-collective

PSA: Black Friday drops tomorrow and things are about to lift off.
Up to 50% off storewide. Limited stock. Limited time.

Set your alarms or subscribe so you don’t miss the break - your inbox gets the heads up. Everyone else gets what’s left.

Were you one of the 200 riders who joined our social ride in celebration of RoadNats this year?

Word is… it’s happening again.

And if we dropped a new 2026 limited-edition jersey, what size are you grabbing?

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