The Ad Attribution Method
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The Ad Attribution Method helps advertisers know what ads are performing well, with a simple method to pair ad data to conversion events to optimize and scale again.
How do you know if you're turning OFF performing ads for your Shopify Store? -- or any funnel...
There are (3) problems with ad attribution...
#1 There is under-reporting (MOST common and KNOWN).
Missing conversions as in more showing at the source and NOT in Ad Manager?
#2 Over-reporting
More events showing in Ad Manager then actual sources?
#3 False Attribution (Common NOT usually identified)
This one can cost BIG, You could be turning off PERFORMING Ads and leaving on the tanking ones...Do you verify your attribution data. The Attribution Method makes this feel too easy.
Now if you're
❌ Over wasting time on Ad Analyzing Data
❌ Over the guesswork or number crunching
❌ Over leaving attribution up to other parties
Then get ready to discover (3) concepts to Attribute - look out for the AD Attribution Method...
What does Attribution look like for you?
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Perth, WA