Luke Howes Graphic Design

From a phone sketch to a finished identity.

Adrian from Drossy Spec Electrical came to me with a simple idea:

⚡ A lightning bolt in the shape of WA.

That was the brief.

From there, I developed a fully custom design featuring custom typography, custom illustration, and a bold colour palette of blues, reds, and whites to create something that feels unique to the business.

What started as a rough concept is now a professional brand asset that's instantly recognisable and built to stand out.

This is one of my favourite parts of the design process, taking an idea from someone's head and bringing it to life.

Stay tuned for the custom hoodies and business cards that followed.

A logo is just the starting point.

For Hogans Field Maintenance Solutions, we pushed the identity further with custom jumper graphics, screen printed and designed to reflect what they actually do.

Strong visuals.
Clear identity.
Built for visibility on-site and in the community.

This is where branding starts to work harder, when it moves off the screen and into the real world.

Custom merch isn’t just gear, it’s presence.

Would your team wear something like this on-site? 👇

Final logo direction for Hogans Field Maintenance Solutions.

After exploring multiple concepts, we landed on Option 3, a new creative direction that pushed beyond the initial brief.

The sharp angles bring a sense of strength and precision.
The overall form feels modern, clean, and built to last.
And most importantly, it reflects a more professional, mature presence for the business.

This was the direction that resonated most, not just visually, but strategically.

Sometimes the best outcome comes from exploring beyond the obvious.

Logo exploration for Hogans Field Maintenance Solutions.

The goal was to create something that feels:
• Reliable
• Precise
• No-nonsense
• Built for performance

Starting from concepts around bolts and a speedometer, I developed three directions, each with a different balance of strength, simplicity, and energy.

Now it’s over to you:
Which concept hits the mark best? 1, 2, or 3? 👇

I’ll walk through the final choice and reasoning in a video tomorrow.

A fun one for a recent an event 👀

This casual work tee was created for Pure Romance to help promote their stall in a way that felt bold, playful, and on-brand.

A light-hearted take on one of their products, paired with vibrant typography and a punchy pink & purple palette to grab attention and start conversations.

Because at events like this, the goal is simple:
stand out, get noticed, and make people smile.

If your brand shows up in person, your merch should do more than just exist, it should work.

Design isn’t just about how something looks, it’s about what it helps a business do.

On the reverse side of Opal Realty’s letterbox drops, I focused on clear hierarchy and a strong call to action, inviting local homeowners to reach out for an obligation-free appraisal.

The idea is simple:
inform the community on one side,
create opportunity on the other.

A small piece of marketing that works hard for the team.

This project wasn’t about a flyer.
It was about fixing friction.

Opal Realty needed “Just Sold” material, but internally, every agent was doing it differently. Different layouts. Different quality. Extra admin time.

So I created:

✔ Simple, easy-to-read community flyers
✔ Plug-and-play templates for the whole team
✔ A quick crash course so everyone felt confident using them

Now every agent is aligned.
Every flyer looks professional.
And no one is wasting hours reinventing the wheel.

Good design should make your business easier to run, not harder.

Would a system like this save your team time? 👇

To wrap up the Come On Barbie, Let’s Go Party experience, custom stickers were included in the goodie bags as guests headed out the door. 💖

Designed to be bold, playful and instantly recognisable, the stickers weren’t just a keepsake, they featured a clear call-to-action encouraging guests to connect with the event organiser. A simple but effective way to keep the conversation going well beyond the night itself.

These kinds of touchpoints help turn moments into ongoing engagement, keeping brands visible, memorable and easy to reach. Thoughtful design doesn’t just look good, it drives action.

The flyer was the first impression for the Come On Barbie, Let’s Go Party women’s-only event, and it needed to stand out instantly. 💖

Bold Barbie-inspired colour, playful graphics and confident typography were used to stop the scroll and clearly communicate the vibe from the first glance. Paired with strong imagery, the flyer helped build momentum early and kept the message consistent across every platform.

Strong visual design plays a big role in boosting visibility and generating more leads, by getting the right eyes on your business and giving people something memorable to engage with.

For the Come On Barbie, Let’s Go Party women’s-only event, every detail mattered, right down to the tickets. 💖

These were designed as part of a full visual identity, embracing bold Barbie energy with hot pink tones, playful graphics and confident typography. The goal was simple: set the tone before guests even walked through the door and make the experience feel exciting from the very first touchpoint.

When design is cohesive and intentional, it doesn’t just look good, it builds hype, brings people together and helps events truly connect with their community.