Luke Howes Graphic Design

Well… this is pretty cool.

After just 8 months in business, I’ve been named a finalist for Startup Business of the Year. 🥹

When I started this little adventure, I honestly had no idea where it was going to take me. I knew I wanted to build something of my own, do great work, work with good people and create a studio that I could genuinely be proud of.

But to be recognised like this so early on is something I’m incredibly grateful for.

There have been some big highs, some lows, plenty of second-guessing, and a whole lot of learning along the way. But I’ve loved every minute of building this thing.

Most importantly, I’m incredibly thankful to the people who have trusted me with their businesses, brands and ideas over these first few months. Every project, referral, introduction, recommendation and kind word has helped me get here.

And now… apparently I’m also in the running for the People’s Choice Award. 😂

So if you’ve enjoyed following along, worked with me, referred me, supported me, or just want to chuck a vote my way, I’d bloody love it.

Vote for Luke Howes Graphic Design for the People’s Choice Award. ❤️

https://www.surveymonkey.com/r/PeoplesChoice_2026

Whether I win or not, being a finalist this early in the journey is something I’m genuinely proud of.

And honestly… we’re only getting started.

Thank you. ❤️

From a phone sketch to a finished identity.

Adrian from Drossy Spec Electrical came to me with a simple idea:

⚡ A lightning bolt in the shape of WA.

That was the brief.

From there, I developed a fully custom design featuring custom typography, custom illustration, and a bold colour palette of blues, reds, and whites to create something that feels unique to the business.

What started as a rough concept is now a professional brand asset that's instantly recognisable and built to stand out.

This is one of my favourite parts of the design process, taking an idea from someone's head and bringing it to life.

Stay tuned for the custom hoodies and business cards that followed.

A logo is just the starting point.

For Hogans Field Maintenance Solutions, we pushed the identity further with custom jumper graphics, screen printed and designed to reflect what they actually do.

Strong visuals.
Clear identity.
Built for visibility on-site and in the community.

This is where branding starts to work harder, when it moves off the screen and into the real world.

Custom merch isn’t just gear, it’s presence.

Would your team wear something like this on-site? 👇

Final logo direction for Hogans Field Maintenance Solutions.

After exploring multiple concepts, we landed on Option 3, a new creative direction that pushed beyond the initial brief.

The sharp angles bring a sense of strength and precision.
The overall form feels modern, clean, and built to last.
And most importantly, it reflects a more professional, mature presence for the business.

This was the direction that resonated most, not just visually, but strategically.

Sometimes the best outcome comes from exploring beyond the obvious.

Logo exploration for Hogans Field Maintenance Solutions.

The goal was to create something that feels:
• Reliable
• Precise
• No-nonsense
• Built for performance

Starting from concepts around bolts and a speedometer, I developed three directions, each with a different balance of strength, simplicity, and energy.

Now it’s over to you:
Which concept hits the mark best? 1, 2, or 3? 👇

I’ll walk through the final choice and reasoning in a video tomorrow.

A fun one for a recent an event 👀

This casual work tee was created for Pure Romance to help promote their stall in a way that felt bold, playful, and on-brand.

A light-hearted take on one of their products, paired with vibrant typography and a punchy pink & purple palette to grab attention and start conversations.

Because at events like this, the goal is simple:
stand out, get noticed, and make people smile.

If your brand shows up in person, your merch should do more than just exist, it should work.

Design isn’t just about how something looks, it’s about what it helps a business do.

On the reverse side of Opal Realty’s letterbox drops, I focused on clear hierarchy and a strong call to action, inviting local homeowners to reach out for an obligation-free appraisal.

The idea is simple:
inform the community on one side,
create opportunity on the other.

A small piece of marketing that works hard for the team.