The F Word

🧢 HATS - NEW AND RESTOCKED 🧢

Our new caps are here! Featuring two much loved slogans, designed to be worn on repeat and start the kinds of conversations that matter.

🌸 Yeah The Girls 🌸
🤔 Would You Say That To A Man? 🤔

Plus, our Cinnamon Scrolls Not Gender Roles hats are finally back in stock after selling out.

All three are available online now, with more new hats and restocks coming soon.

Can’t wait to see these out in the world 🌞
Raffi x

❣ NEW COLLECTION LIVE ❣

You asked, we delivered (just in time for Christmas). Our new range is available online now, featuring seven punchy tees that you are going to LOVE, including...

☕ Fuelled by Coffee & Feminist Rage (2 colours)
🌸 Delicate Like The Male Ego
✋ You're Too Good For Him
🥑 Viva La V***a
🚶🏽‍♀️ Girls Just Want To Walk Home Safely
💤 Damn Right I'm Good in Bed

Check them out now at www.thefword.com.au ✨

Happy shopping,
Raffi x

⚫ CLEARANCE SALE ⚫

We need your help to make way for new prints... so we've placed nearly every tee & jumper on sale!

Make the most of the opportunity to get Xmas gifts sorted for the fierce feminist in your life, or ensure you have a tee that screams "don't mess with me" for your family gatherings this holiday season 🎄🎁

Head online to save 30% off or more on almost all tees and jumpers.
🧡💜 www.thefword.com.au 💜🧡

Happy shopping
Raffi x

🌅 Twilight Markets ft. sassy new slogans 🌅

We're back at the Halloween Twilight Markets tomorrow evening!
Come find us from 4pm to 9pm at the Supreme Court Gardens and check out our new sassy, feminist slogan tees to rock this summer ☀

See you there 👀

🌞 Market Sunday is calling! 🌞
Catch us this Sunday 15th June with all your fave tees, jumpers & feel-good vibes.
Come say hey, shop small, and soak up the good energy 💛🛍️

If Feminist Tees Had Personalities… (Part 2) ✨

💖 The Body-Positive Baddie💖
Loud, proud, and loving every part of themselves. She’s here to celebrate bodies, not shame them. 🙌

☕ The Exhausted Icon ☕
Tired? Yes. Done fighting the patriarchy? Never. Runs on iced coffee and pure resistance. 💪

🍕 The Snacktivist 🍕
Chooses carbs over the male gaze. Can’t hear the haters over the sound of crust crunching. 😋

⚽ The Sporty Feminist ⚽
Built on team spirit and girl power. First to cheer, last to back down. 🏆

🙄 The Unapologetic Queen 🙄
Face resting, standards high. She’s not here for your unsolicited opinions. ✨

Drop your vibe in the comments 💬 & tag the feminist who needs one of these in their wardrobe 👯‍♀️

If feminist tees had personalities... (Part 1) ✨

🔥 The Sassy Savage 🔥
Soft? Maybe. Fragile? Never. Delivers feminist clapbacks with a smile. 😏✨

👯‍♀️ The Ultimate Hype Queen 👯‍♀️
Fixes crowns, gasses up her girls, and is always in the comments section saying “YES QUEEN.” 💖

🌶 The Spicy Feminist 🌶
Sweet? Sure. But also here to dismantle the patriarchy, one baked good at a time. 🥐🔥

🚫 The No-BS Feminist 🚫
Red flag radar is unmatched. Will tell you to break up with that mediocre man. 🚩

Which one are you? 👀 Tag your bestie & let them decide! 🫶✨

🤸‍♀️ DAILY MANTRA 🤸‍♀️

"You deserve to be here. You deserve to exist. You deserve to take up space in this world of men."
~ Mackenzi Lee