Upbeat Digital

🚦 Every number is a life. Every crash is a tragedy. 🚦

In 2024, Australia recorded the highest number of road deaths in five years. According to the Bureau of Infrastructure and Transport Research Economics (BITRE), 1,300 people lost their lives on our roads, and 39,505 were seriously injured. These aren’t just statistics—they’re families, friends, and communities changed forever.

That’s why the Australian Government launched the ‘Safer Driving Starts with You’ campaign in December 2024. It’s a powerful reminder that road safety is everyone’s responsibility.

Every time we drive, we make choices. Are we staying within the speed limit? Avoiding distractions? Driving to conditions? Small decisions can make the difference between arriving safely or not at all.

We need to keep this conversation going. Road safety resources are available in Arabic, Cantonese, Korean, Mandarin, and Vietnamese to ensure the message reaches every community. Because safer roads start with informed drivers.

📌 Access multilingual resources: https://lnkd.in/gfdjBUqX
📌 Watch and share the campaign video: https://lnkd.in/gPcepHUN

Department of Infrastructure, Transport, Regional Development, Communications and the Arts

PSA: Safer Driving Starts with You! 🚗

Did you know Australia is currently experiencing its highest number of road fatalities in years? Road safety is critical for all of us, and unsafe behaviours like speeding, tailgating, and distractions can have devastating consequences.

That’s why I’m proud to support the Australian Government’s
👉🏼‘Safer Driving Starts with You’ 👈🏼
national Road Safety Campaign. This important initiative reminds us all to practise safe driving behaviours and reflect on our attitudes behind the wheel.

Don’t let a car change who you are.
Let’s keep our roads safe by staying patient, focused, and responsible behind the wheel.

For my community, I encourage you to explore translated resources in Arabic, Simplified Chinese, Traditional Chinese, Korean, and Vietnamese.

Learn more about staying safe on the roads by visiting:
https://lnkd.in/gGxNxxjS

Such an amazing experience pitching Upbeat Digital at the Female Founders Pitch event! Thank you to for giving space for two women of colour to take the stage and in making this happen.

Grateful for the opportunity to share my work empowering marginalised voices through impactful UX design.

Thank you to everyone who showed support (especially my hype crew .bycheri ) and celebrated the value of inclusive, community-driven digital solutions.

Being surrounded by inspiring female founders and hearing their stories was truly empowering.

Watch me do my thing again on the main stage at We Are Emersyn’s Female Founders Pitch Night!

I’ll be showcasing some of the impactful tech Upbeat Digital has designed and lead over the past year 💜

The line up looks absolutely amazing and can’t wait to hear from the other Founders- best of luck!

Come and support Female Founders and hear the pitches at this FREE EVENT!

🗓️ Tues 28 October
⏰ 6pm - 8pm
📍 The Platform - 3/256 Adelaide Tce, Perth
🎟️ FREE registration: https://lnkd.in/gy4_UAwF

Posted • Announcing the finalists for our Female Founders Pitch Night. 🥁

These women represent a diverse range of industries, showcasing the depth and breadth of female talent in WA and are proving that innovation thrives across all sectors.

🎉Meet the Finalists🎉

Maggie Ciobanu - Yoochooz isn’t just an app. It’s a way for parents to advocate for kids everywhere.

Fiona Dunne - award winning fake tan drying powder. Leading the way forward in sunless skincare.

Sarah Hussein .metaverse - a VR-based training company that focuses on effective training in soft skills, especially around mental wellness, su***de prevention, and difficult conversations.

Grace Seah-Tan - B2B gift card platform designed to empower small businesses with a cost-effective solution to create and sell gift cards.

Danielle Dennis | Kempt Body - chemical free, moisturising, 2-in-1, leave-on hair-removal solution that’s applied before you go to bed and does the hard work while you sleep.

Karen Coubrough | - Australian manufactured & invented, 100% edible metallic gels.

Bec Nguyen .com.au - a creative agency focused on delivering impactful digital solutions.

Jessica Rees | CuddleCup - self-heating packaging solutions to tackle the difficult challenges of feeding babies on the go.

In partnership with Entrepreneurs in Residence.
Major Sponsor: 🙌

We're working on an exciting new project to support families with children potentially facing developmental delay / a disability navigating health services and resources.

We're looking for 7 - 8 parents or carer volunteers to have an online discussion for approximately 30-45 minutes to better understand your lived experience.

Note: this interview is NOT a conversation to provide any services, diagnosis or advice. Your valuable insights and experiences will play a crucial role in helping us understand the challenges you face and identify opportunities for improvement.

Eligibility:
✅ Parent or Carer of a Child anywhere in Australia: Must be a parent or primary carer who a child facing developmental delays and/or a disability

✅ Extensive lived experience with Healthcare Services: Have recent (within the last year) experience navigating health services and resources for their child.

✅ Availability: Able to participate in a 45-minute online interview via Zoom this week or next (during the weeks of 17th and 24th June), after hours is OK.

✅ Language Proficiency: Comfortable communicating in English.

✅ Willingness to Share: Open to discussing personal experiences, challenges, and needs related to accessing healthcare services for their child.

Please send us a message if you're interested in participating!

⭐️ FEMALE FOUNDERS FESTIVAL ⭐️
FREE EVENT! Register using link in bio

🗓️ Wednesday 5 June
⏰ 4pm
📍 The Hub, Curtin Bentley Technology Park

Posted •
It’s time to meet our panellists for our Perth Female Founder Festival on 5 June 👏

 is the co-founder and Managing director at .athletes - which was created in 2021 to empower female sportspeople through advocacy, contractual and promotional work. Their passion for Stella came about after a long semi-professional sporting career in basketball and netball and witnessing first-hand the major barriers female sportspeople faced in achieving equality.

Bec Nguyen is the Founder and director of .com.au , an award-winning Perth, Western Australian-based consultancy business specialising in digital project and product management. As an advocate for people of colour, Bec leads an inclusive work approach to ensure community members who are under-represented, including disadvantaged and ethnic minorities, have a voice in the process.

Meet Elizabeth Knight, the founder of .au, a startup helping young people find their place in the world and careers they are passionate about. Through its purpose and career discovery programs and podcast, Begin Again Club; Purposeful has empowered more than 20,000 students to make purposeful decisions about their futures and lives after school.

We are excited to hear all the wisdom these panellists will share alongside

We still have some tickets left, so grab them quickly! Link in bio

This event is made possible by Meshpoints, an initiative supported by and , which exists to build a stronger culture of entrepreneurship and innovation in WA.

Posted • Thanks Michele!! 🙌🏽

Buddies, pals, SXSWers,

Just a reminder that public voting for is open until Sunday 22 April.

If you’re voting or haven’t done so already, please consider:

Amelia Travers ( ) and my session “Channelling your inner nepo - Networking for fun and profit” at https://bit.ly/sxsw2024-nepopod

Bec Nguyen’s (.com.au) panel “Empowering Diversity in STEM: Building a Supportive Community for BIPOC Excellence”
at https://bit.ly/sxsw2024-stemdiversity

Login/Register at https://submission.sxswsydney.com/ and click on the links above or search for the session titles to cast your vote.

You can also screenshot the QR codes to save the links for later.

Thank you!

Super keen about what is to come at SXSW this year. :)

🌟 Gratitude Post 🌟

Biggest thanks and gratitude to amazing Michele Ong and STEAM Powered for having me on her podcast recently! It was such a fun experience taking a trip down memory lane and sharing my journey of how I established Upbeat Digital and its impact and all my random challenging and fun things along the way!

Thank you also for especially providing a comfortable and safe space on a platform where I could freely speak about the challenges navigating tech (and life!) as a woman of colour, and my ongoing advocacy for BIWOC (Black, Indigenous, and Women of Colour) - I’m grateful for the opportunity to contribute to such an important conversation.
✊🏼✊🏽✊🏾✊🏿

To listen, tap the link in my bio!
🔈
🔈

Congratulations to AWESOME Arts on such an incredibly successful STEAMED UP program - using artistic skills and creativity with year 3 students at Newman Primary School to support individual adaptive learning and critical thinking skills!

Well done to all involved!

Posted •
This year, AWESOME worked with the children of Newman Primary School to deliver STEAMED Up; a process-driven, artist-in-residency program that uses arts practice and creativity to more fully engage children with core curriculum and STEAMED (Science, Technology, Engineering, Arts, Mathematics, Enterprise/Entrepreneurship, and Design) subjects.

AWESOME collaborated with school leadership to co-design a strategic learning plan with educational and skill-based objectives. Throughout the project, we worked with 44 amazing students aged 8-10 years.

We were thrilled to engage .com.au on an evaluation of the community impact of the program. The following are some of the results of the evaluation.

Proudly supported by BHP

The team at Upbeat Digital were so excited to collaborate with AWESOME Arts to evaluate the impact of their STEAMED UP initiative - harnessing the power and creativity of an arts-based program integrating STEAM into a comprehensive learning experience.

STEAMED UP was incredibly successful, combining various disciplines to encourage, creative, thinking, problem-solving, and innovation among students at Newman Primary School.

Congratulations to all involved!

What a week!!

Another highlight being picked by the wonderful team ( 🙌🏼 - thank you!) to lounge on stage with Luke Anear - CEO and Founder of tech unicorn for the plenary fireside chat. And incredible business worth $2.5billion, used by over 70k teams across 85 countries revolutionising the safety in the workplace.

Big thanks to Luke for a great week, allowing me to pick apart your entrepreneurial brain, delve into some of your crazy side hustles (did we just become best friends?!) and share some invaluable insights about start ups-

🦄 The driving factors- work hard, take risks, know when to say no

🦄 Failures and learnings - timing is everything (15 years too early on the trolley wheel invention!)

🦄 Funding - build something brilliant that people will use, build your database of customers to get the attention of funders

🦄 Commonalities between successful funders - noticed that many have attended multiple schools, have migrant parents, drive and passion, willing to take huge risks (and no, I don’t need to move my office to my garage!)

I gave KUDOS for Luke spotlighting Melanie Perkins of Canva, a woman of colour founder, for more than a few seconds on this stage

And lastly, the lightening round!
Here are his insights:
⚡️AI for tech: positive or negative?
= Positive
⚡️Wearable tech: trendy or overrated
= Overrated
⚡️Esports legitimate: agree or disagree
= Legitimate for some!! 😂
⚡️Cryptocurrency : invest or avoid?
= Invest
⚡️Autonomous vehicles: promising or premature?
= Promising (especially taxis! And for safety!)
⚡️eScooter safety standards: stringent or lax?
= Stringent

My heart is full. 💜

This week I was so proud to see two incredible women - the tenacious Laidy Meneses Gonzalez and entrepreneur powerhouse Hawraa Abboud whom I’ve been mentoring for the past 4 months graduate from The Diverse Women’s Leadership Program.

The Diverse Women’s Leadership Program is a federal government funded initiative with the The Muslim Women's Support Centre of WA (Inc) and Alyceum (Alicia Curtis) and is designed to enhance the confidence, leadership capability and networks of an inclusive group of women in a caring and supportive environment.

To witness the remarkable growth, unwavering confidence, and resilience displayed by these women, despite the challenges they've faced, is profoundly inspiring.
Although I was initially asked to mentor them, the experience has been nothing short of reciprocal; I have learnt from their experiences and invaluable life lessons, demonstrating the incredible heights one can achieve through perseverance and determination.

Biggest Congratulations Laidy and Hawraa and the graduating class of Rising Stars and Wise Women.
I look forward to a long friendship with you both and so excited for your next chapter! 💜

Thank you to Alicia Curtis for the wonderful opportunity!