Bluamniot

Do you know what counts more than words? TRUST. 💎

Do you know what it feels like? A cuddle on the heart. 💙

A client’s feedback is way more than a mutual win celebration. It’s the peak of a happy connection underlying a huge responsibility.

Through my work I get to be part of other people’s dreams. Those in which they invest hope, time, and money. I’m honoured. 🙏

Especially with a website’s content writing, they TRUST me to be their brand’s voice, highlight their strengths and let their personality come out. I’m honoured. 🙏

Not all my clients are on the most popular social media platforms so for Deborah her website really is her very first shop window.

She has been a not-for-profit CEO with 30 years of senior-level experience in government and non-government organisations and when she finally started her own business, she TRUSTED me to be her voice. Again, I’m honoured. 🙏

🌟Don’t focus only on your clients’ final reviews, treasure the whole “process of trust” and learn from it. 🌟

P.S = for those who are wondering, YES, content writing will still be one of our services, but…with a twist!

Follow if you want to know what’s ‘cooking in the pot’ or simply drop us some love. We’re all humans, after all! 💙💙

There’s a popular saying in Italian: “Chi nasce tondo non può morire quadrato” meaning in English “who is born round can’t die square”.

According to this, people can’t change. What's done is done. ❌❌

Well no!!! Change is progress, everything needs change to evolve. And it doesn’t have to be perfect, as long as it keeps evolving. 🌱🌳

Shapes give a false sense of ‘security’. Yes, you feel organised, yes you’re fitting in, but what if at a point it doesn’t work for you anymore? 😯😯

Embrace change even when not all is clear, transformation takes time!

Over the past two months so many creatives reached out via email. They all had one common need.

We listened.

This is why my team and I have been working hard behind the scenes to make some BIG changes, soon to be revealed.

We metaphorically tore down our office walls to create a free flow space with no shapes!

Tweaks along the way are normal and totally fine! They’re often necessary and empowering.

Just keep your soul feeling and your mind doing. 💙

🌱 If you had to make one change in your business or life, what would that be right now? Share it below! 👇

🌟Did you know that the most successful people in the world started before they were ready?

🌟 They began their business journey or jumped into a new project before having all the pieces of the puzzle in place and even before doing their math?

Success doesn’t depend on perfection. It’s what you choose it to be, it’s your inner goal. 🌈

We’re all different though. You might have a personality where knowing you did your very best and feeling perfect, gives you the confidence to start.

But guess what? There’s not really a perfect moment for anything, especially in business!

As much as you train and like swimming, you will never know what it’s going to be like until you throw yourself in the water! 🤷‍♀️

Don’t hold back because you don’t know how deep and long the path is. Don’t self-doubt because the other swimmers look fitter and more experienced than you.

You’ve got your own style. 💪

As long as you keep moving your limbs, you’ll succeed through uncertainty. 💙💙💙

👉Share this with a friend that needs to take one step forward today!

A common conversation that I have with my clients is:

“I spent a lot of money on my website. I wrote my content, there’s me in it and how I’d talk to my customers. It’s perfectly on brand but…no enquiries or conversions.”

Oh yeah, I hear you! And I’ve been there too! You can have a pretty website and super writing skills, BUT there’s no content success without research.

And deep research takes a looong time, even over a month!

The thing is: your website needs to show up online through top ranked words, otherwise it’s useless.

When you’re uncertain, the real research starts from a sneak peek:

🔍 Check out the top 10 competitors that do what you do.

🔍 Look at their websites

🔍 Analyse their most important titles (H1); their pages’ headings (H2); what pain points they solve and how.

Whilst you’re studying them, you’ll see patterns and words that repeat.

Once you found the main keywords you can use free tools like answerthepublic.com to overview the most popular questions that people ask on Google when they search for your product or service.

Finally, to optimize all your hard work, go to places online where your audience hangs out.

I promise, there’s a light at the end of the tunnel. 🌈🌞

But if you feel understandably overwhelmed, don’t be shy to DM me.

My team and I are here to take the load! 💙

💫“She” is with you every day, everywhere you go.💫

What?! Who on earth is AIDA?

Every single time that you tap on your keyboard, put your pen on paper, record a podcast or shoot a video to let people know what you do, what service or product you sell here’s what happens:

💥 you’re consciously or subconsciously applying the AIDA formula.

💥 It’s a good old marketing model to attract leads and, step by step, funnel them into the purchasing process.

It stands for:

👀Awareness: how you create affiliation with your product or service. What is your outreach strategy?

👀 Interest: how you raise interest towards your product or service. Can you back up your reputation in the industry? Which platforms do you use for that?

👀Desire: how you turn the appreciation for your product or service into a need. How do you engage to emotionally connect to your niche?

👀Action: the well-known Call to Action before the purchase. Think of a newsletter subscription, a phone call, a live chat, online download and more.

Do you get fuzzy on your AIDA strategy at times?

No stress, I’ve got your back! DM me to book a free clarity chat 🙌

📣 You don’t have to throw it all away! 📣

When you’re certain that something is no longer working in your business, you don’t need to erase everything and start from a blind point.

You’d rather restore what you already have and give it a new, meaningful purpose. 🙌

The same way antiquarians give a new life to objects that are old but precious, never forget the value of what you have already achieved and the paths that you’ve already walked.

Things that are not functioning are not lost, they’re just evolving. They’re history, an important baggage.

So, to get more clarity on where your business is at, go back to basics:

🔹 review your whys and your goals

🔹 look at the numbers of your business

🔹 refresh your ICA (Ideal Customer Avatar) and

🔹 according to your new discoveries, adjust your Unique Selling Proposition.

There’s still so much awesomeness in your old you, blossoming into a new one!

📸 Enrico Panichi

DON'T WASTE TIME COMPLAINING about what you can’t do.

Simply do what you are the best at because it’ll enrich OTHERS.

And learn what you don’t know because it’ll enrich YOU.

We’re all on this planet for a reason and each one’s mission contributes to bring value.

We’re all unique, with different personalities and backgrounds. We all have different talents and knowledge.

But there’s still so much for us to discover. It could be through new tech skills, a book, a support group or a coaching program.

Drop me a 💙 if you’re currently learning something new to grow your business or improve your life.

Nope, it’s not going to happen. 🤷‍♀️

For istance, you’re not going to convert 1,800 followers into paying subscribers in a few days.

Let’s have some real talk.

Marketing is not magic, it’s a process made of research, data analysis, trials and errors.

Even the most detailed corporate campaigns can sometimes not give the expected results.

Then what? Marketers try again!
They adjust the plan, run A\B tests, send out surveys.

If you wish to turn your thousands of followers into money, forget about the magic wand with an immediate effect.

You need to be patient, give it some time, and have a strategy.

Start considering:

🔹EMAIL MARKETING as an efficient method of lead conversion. Build a strong email campaign of maybe 10 emails over 10 weeks, educating and nurturing your contacts. Then converting them into leads at multiple points.

🔹Set a MONTHLY BUDGET on advertising.

🔹 Be clear on your ROI (return on investment). Specifically, how much you expect each lead will cost you, because the aim is to constantly improve your ROI, based on cost of acquisition per time of acquisition.

Once you have this information, you can decide on a number and a sample of ads as well as a sample of audiences.

Remember, it is a long game where you will surely but slowly. 🙌

I have an obsession. 🙊
I like to call it a technique!

I shape most of the ideas that come to my mind…into story characters!

This is how it works:

🔹 As soon as I have a spark, I take notes: I sketch a drawing, give a name, a voice and a role. Otherwise, I record on my phone the same process.
🔹 I then imagine a place where the idea develops through a narrative.

Best chances for ideas to strike (let your mind talk to you):

🔸 Shower time (common for all of us)
🔸 Baby nappy change (mums can relate!)
🔸 Beach walks (water = new life)

Why it helps:

◼ Scientifically our brains give meanings to reality by looking for a story’s content.

◼ Characters in stories provide us with a mental order, let’s say a cognitive map! They allow us to better organise information.

◼ When we use our imagination we participate more, we see things from different angles, understand what might work or not and make quicker decisions.

The storytelling strategy is used in teaching, psychology, coaching AND marketing!

Try to “think characters” when you set your daily business goals or master problem solving.

Your PEOPLE – PLACE – PLOT and PURPOSE could become clearer!

👉 Follow for more tips on storytelling!

Drawing © Bluamniot “Kangaroo” – Pencil on Fabriano paper 90 gr.

Start the week with some kindness!

In life as in business it’s not always giving for a profit.

Unconditional giving can often bring more growth and richness.

Also, seeking help is not an easy thing to do at all! It requires bravery and trust in others.

So, when someone asks for your support, they deserve a response that is three times more powerful than what they need. Three times more meaningful and beneficial.

Finally, hard to believe, if you learn not to expect anything in return, what you actually receive is infinite, in any form or shape.

Leave me a 💙 if you agree.

🎊 FOOD BUSINESS OWNERS, THIS OFFER IS FOR YOU! 🎊

✅ Restaurants, cafés, bars, hotel managers.
✅ Chefs and cooks with personal brands.

We’re very excited to share the first of 4 packages for a fun food photography sesh with Nicolas!

Offer N.1 “Favourite Bites” includes:

🔆 2 hours photo session at your restaurant, café, bar, hotel, home, bakery, shop.

🔆 Photo shoot of your favourite selected menu items, your hero dishes and\or recipes.

🔆 Set up and pack.

🔆 25 edited photos (or more upon request).

We can't wait to meet you!

For details about prices and different options please DM us (link in bio)