Generator

Yesterday’s makeshift studio. The lighting and sound challenges kept us on our toes but we can always fix it in post!

We’ve been out west this week chatting to cattlemen about their animal health programs with our friends at Zoetis. The subzero temperatures and early morning frosts have been worth it. We’ve captured some cracking yarns and magical images.

We were delighted to attend the official launch of the Australian Grain Fed Beef website this week at Beef2021. The site was developed to celebrate Australian grain fed beef production; providing education and information for non-beef industry folk, and underlining Australia’s world leading environmental, farming and production processes. Grain fed beef producers are a proud and passionate bunch. The G Team was approached by Australian Lot Feeders Association and MLA to develop the site, the visual identity and content. We’re super excited to finally see it up and running.

In the lead up to Beef 2021, the guys in Sector G worked feverishly to get a new website together for McMahon Brothers Quality Meats. McMahon Brothers are a boutique meat wholesale business based in the idyllic surrounds of Killarney near the Queensland/ NSW boarder. They deliver high quality beef, lamb and pork to retail butchers throughout northern NSW and Southeast Queensland. The Generator team also developed the brand’s new logo and visual identity.

Getting our beef on. There’s a bit happening today. Apparently a couple of big wigs are in town.

Following the success of the first board game we developed in 2018 for our client Beef Central, we’ve created a second one - The Great Aussie Cattle Quiz. Almost a year in the making, the board game arrived just in time for Beef 2021 up in Rocky. Sales are limited to show visitors this week but watch this space to learn how you can secure yours.

Recording a little radio track for Xavier Children’s Support Network today with the aurally gifted . Having had to endure the enforced virtual sessions and client meetings for what seems an eternity, it was wonderful to physically step into Rosco’s retro audio palace this morning. Love your work Rosco. @ RoscoAudio RAaaaaa

Today we’re shooting a piece for Sport Inclusion Australia with the guys at 18a. We’re in the old studio at Pro-Cam. Haven’t shot in this building since the early days back in the 90s. @ Pro-Cam

When you get three of Brisbane’s best voice talents in a recording studio, magic happens. When you get them in a Zoom meeting, things get a little animated.
@ The Internet

The voice of Big Brother; the voice of Supercheap Auto; and the voice of that whiney little guy that sounds like George Castanza - walk into a Zoom meeting. There’s a whole lot of talking going on.

About to hit the dance floor with a new routine choreographed for our friends at Sport Inclusion. With a uni-student streaming lectures at one end of the house, a high school student on-lining a Japanese exam in the next room, and the significant other in the kitchen Skyping-in her work in progress, the internet connection is about to be tested. God speed, Telstra.

Conducting focus groups is a great way to reveal hidden insights. One of the things we uncovered today is just how easy it is to strike gold remotely. Great session this morning with some of the guys from Xavier. We’re looking forward to underlining the disability organisation’s essential work they do with children with complex needs.