Planet Protector Group

Food waste isn't just a food problem ,it’s a supply-chain problem.

WOOLPACK™ helps protect temperature-sensitive food through high-performance cold-chain packaging, helping businesses keep products fresher for longer while replacing EPS with a circular, wool-based alternative.

WOOLPACK CircularEconomy PlanetProtector

This wool was headed to landfill. Now, it’s helping protect life-saving medicines. 🐑💊

Not all wool is destined for a jumper. WOOLPACK™ is made from 100% Australian wool from cross-bred sheep raised for meat, rather than their fleece.

This wool isn’t suitable for textiles and would ordinarily be destined for landfill. We saw an opportunity to give that waste stream a new life.

Today, that wool is being transformed into high-performance cold-chain packaging for food and pharmaceuticals, helping protect temperature-sensitive products throughout the supply chain.

And the impact is already measurable:

♻️20.5 million EPS boxes eliminated
🐑9,600 tonnes of wool diverted from landfill
🌏13,650 tonnes of GHG emissions avoided
🇦🇺 $14.5 million in new income for Australian sheep farmers

This is what circular manufacturing looks like: turning a waste stream into a valuable resource and creating products that perform in the real world.

From cold-chain packaging to construction, we're building the capability to give more waste streams a new life.

Waste isn't always the end of the story. Sometimes, it's the beginning of something better.

Leading Global Pharmaceutical Company Switches to WOOLPACK™

By adopting WOOLPACK™, this global pharmaceutical company transitioned away from expanded polystyrene (EPS) while improving operational efficiency and supporting its sustainability goals.

✔ 80% reduction in warehouse storage space
✔ 29% improvement in packaging efficiency
✔ Zero customer complaints relating to temperature breaches since implementation"WOOLPACK™ has been a highly recommended solution.

Since transitioning, the company has maintained a flawless record with zero customer complaints for temperature breaches.

Moisture can reduce insulation performance over time.

JEANIUS™ recorded an average water sorption of just 2.4%, helping maintain thermal performance while reducing the risk of mould and improving long-term durability.

Made from recycled denim, JEANIUS™ is engineered for high-performance buildings.
📩 Message us to learn more.

Aaand that’s a wrap on Bowens • Timber & Hardware Supplies Building + Innovation Expo 2026! 🏗️🎉

A huge thank you to everyone who stopped by our booth, stepped into the JEANIUS™ Tunnel, and chatted with our team.

It was great meeting so many builders, designers and industry innovators. 💙
See you at the next one! 👋

One of the common misconceptions we hear about natural insulation is that it automatically attracts pests.

But material choice is only one part of building performance proper installation, moisture management and a well-sealed building envelope are critical to keeping unwanted pests out.

At Planet Protector Group, we're challenging outdated assumptions about what high-performance insulation can look like.

JEANIUS™ transforms post-industrial denim waste into a high-performance insulation solution designed for modern construction,

👖 Recycled denim fibres

🌡️ Up to R6.0 thermal performance

🔇 Acoustic performance

🤲 Non-toxic, non-itch handling

🛑 Treated for pests and vermin

🇦🇺 Designed and manufactured in Australia

For builders, architects and developers, choosing materials shouldn't mean choosing between performance, comfort and circularity. We're building a future where waste becomes a resource and where better materials support better buildings.

Have you heard this myth about natural insulation before?

Planet Protector Group has evolved from solving a packaging problem to building a circular manufacturing platform.

Today, we’re repurposing natural and post-industrial fibres into products that are changing how industries think about materials.

Our impact so far:

♻️ 22 million EPS boxes eliminated
🐑 9,600 tonnes of wool diverted from landfill
🌏 13,650 tonnes of greenhouse gas emissions avoided

Following a successful Series A raise, we've established the Southern Hemisphere's most advanced fibre-processing facility, capable of processing 150 tonnes of fibre every week.

Today that same circular manufacturing platform transforms:
👖 Denim
🐑 Wool
🌿 H**p
🧵 Polyester
🌾 Jute
..into high-performance solutions for packaging, construction, acoustics, bedding, and beyond. We're no longer just replacing EPS.

We're helping redefine how waste becomes one of manufacturing's most valuable resources.

The future won't be built by extracting more. It will be built by making better use of what already exists.

If you're exploring circular materials for your products, packaging, or projects, we'd love to connect.

One observation changed everything. ♻️

In 2016, our founder Joanne Howarth saw millions of EPS boxes entering Australian homes with no end-of-life solution.

Instead of asking, “How do we recycle more?” she asked:

“What if we replaced the material altogether?”

That question became WOOLPACK™ made from Australian wool that would otherwise go to waste.

Today, Planet Protector is building a circular manufacturing platform that transforms wool, denim, h**p, polyester and jute into high-performance products.

Our impact so far:

♻️ 22 million EPS boxes eliminated
🐑 9,600 tonnes of wool diverted from landfill
🌏 13,650 tonnes of GHG emissions avoided
🏭 150 tonnes of fibre processed every week

From packaging to construction, we're proving that waste can become a valuable resource.

The future isn't about extracting more.
It's about making better use of what already exists.

When every shipment contains temperature-sensitive medicines, packaging becomes more than a logistics decision: it becomes a patient safety decision.

One leading American multinational pharmaceutical company replaced conventional foil bubble wrap with WOOLPACK™ to improve the transport of temperature-sensitive products.

The results?

✔ Reduced product spoilage during transit

✔ Lower packaging and operational costs

✔ Progress toward corporate sustainability goals

The customer also reported that transitioning to WOOLPACK™ supported its broader ESG strategy by helping reduce greenhouse gas emissions while improving cold-chain performance.

For pharmaceutical supply chains, the right packaging should do more than maintain temperature. It should improve operational efficiency, reduce waste, and support long-term sustainability goals.

At Planet Protector Group, we're proud to help pharmaceutical companies protect critical medicines while reducing their environmental impact.

If you're reviewing your cold-chain packaging strategy, comment "WOOLPACK" or send us a message to learn how natural fibre insulation can support your next project.