Cartoon

Cartoon

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Eclectic womens fashion boutique. We love colour, natural fibres, women of all shapes and sizes.

An eclectic range of women's fashion for real figures with an emphasis on colour, texture and beautiful fabrics.

Photos from Cartoon's post 17/06/2026

End Of Financial Year Sale - Everything storewide 20% off*

Today we feature:

Beautifully co-ordinated lifestyle pieces from Melbourne designer, M.E.L Australia.
* Brocade boxy crop jacket in Rust or Olive
* Relaxed Moroccan inspired printed cotton shirt

And we finish with, L'ecologica leather and suede sneakers, Hand Made in Italy.

*an additional 20% off garments previously reduced on sale

15/06/2026

END OF FINANCIAL YEAR - STOREWIDE SALE

20% off all new season
Plus an additional 20% off stock already on sale.

Enjoy lifestyle knits, plants, dresses & coats.
Select from local Melbourne, Australian and International brands.

Find a new look, now at reduced prices.

15/06/2026

STOREWIDE SALE STARTS TOMORROW.....

DOORS OPEN 10am

Indulge in something special, now on Sale!!!

Enjoy
20% Off Storewide...
and more...
Take an additional 20% off already marked down stock.

See you in store

13/06/2026

A fabulous opportunity for a fashion enthusiast.

Embedded in the culture of Williamstown, Cartoon offers a unique chance to walk into an established fashion boutique. Complete with an extensive clientele and capture of leading Melbourne, Australian and International brands, Cartoon has enthusiastically sought out Australian designers as well as supporting ethical and sustainable manufacturers.

Are you or someone you know ready for a new adventure?
If fashion is your passion and you're ready to make your mark on the fashion footprint of Melbourne, visit the Cartoon listing on Seek Business or make direct enquiries to:
Mark Thompson
P: 0403 536 390
E: [email protected]

12/06/2026

Let's take a closer look.

Stay warm this winter in Rebecca Thomspon Cashmere
Add some Strong Vibrant Indulgent Colour to your day.
Select from; Spice, Teal, Port Wine, Sooty black, Mint and Dark Olive.

Photos from Cartoon's post 11/06/2026

Cashmere from Rebecca Thompson

Simple elegance ready to layer over dresses or lifestyle co-ordinates, providing all day comfort whether your chosen activities are inside or outdoors.

Open fronted and long-line, it brings ease and cuddly warmth with its comfort while front pockets add practicality.

100% Cashmere, the colours are rich and indulgent:
Spice, Teal, Port Wine, Mint, Dark Olive and a Sooty Black.
Available in store now.

10/06/2026

The word is out - Jacqui's retirement is on the horizon.

Thank you to those who have already heard this news and expressed your disappointment over the possibility of losing their favourite place to shop.
Your kindest is heart warming and received with fondness.

This does however open up an opportunity.
Perhaps you, one of your friends, family members or colleagues with an interest in fashion, is interested to acquire a highly established fashion boutique ready to just walk in and go.

Cartoon has a long standing presence in Williamstown earning the loyalty of a fabulous party of clients and highly sought after local Melbourne, Australian and leading International brands.

Pass the word on. If you or someone you know is interested to learn more, there is a listing on Seek Business or go direct to:
Mark Thompson
ph - 0403536390
e - [email protected]

09/06/2026

A knit that feels both grounded and progressive.

An elongated coat that redefines knitwear into a structured layerig piece with depth and versatility.

Mixed rib and knit panels create subtle geometric surface patterning delivering dimension and texture. Raglan sleeves and an extended high collar add focus to the upper body, while the continuous line enhances the coats meodern profile.
A full length two-way zipper allows adaptable styling - worn fully open for fluidity or partially closed for shape and movement.

Other seign features include;
* Integrated and functional deep pockets in front
* Side seam splits
* stepped hemline, slightly longer in back.

Ethically Made in Melbourne, Australia, by MMSOHN.

Photos from Cartoon's post 06/06/2026

More than a cardigan...

Rich in texture, this longline cardigan works overtime as a coat.

Artisanal knit detailing is expressed through an abstract jacquard pattern, rendered in tonal shades, which adds refined texture while the architecture of the design is magnetic. These subtle shifts in texture are enhanced by ribbed cuffs & hi-lo hemline, as well as front artisanal pockets.

The softly structured hood, doubles as a snuggle-up collar, framing the neckline with volume. Hand stitched magnetic press studs close in front for a clean and minimal finish. It's relaxed longline silhouette falls with easy drape offering comfort and fluidity. The result, a knitted coat, soft in its ex*****on, precise in construction snf quietly expressive in form.

Ethically Made in Melbourne, Australia by MMSOHN

Visit us and explore our vast selection of knitwear and lifestyle co-ordinates, ready to have you covered in style throughout winter.

Trading Hours:
Tuesday through Saturday
10am - 4pm
Closed Sunday and Monday

Photos from Cartoon's post 05/06/2026

Balancing softness with form - relaxed, textural and quietly sculptural.

The knitted mosaic effect from Melbourne designer MMSOHN enjoys a tactile presence from a tonal jacquard, this patterning running throughout the knit forming a subtle affectation.

Softly structured with a relaxed sensibility, the trapeze silhouette is designed to fall away from the body opening opportunities to layer in comfort. A high folded turtleneck frames the neckline with warmth and the dropped shoulders and boxy cut increase ease. Ribbed finishes at the neck, hem and cuffs provide contrast while side splits allow for a stepped hemline, the finish making this piece longer in the back.

A jumper built for longevity with a contemporary feel and quiet textural depth.
Ethically made in Melbourne Australia by MMSOHN.

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Telephone

Address


98 Ferguson Street
Williamstown, VIC
3016

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 4pm