T.Hanson Design

Two years can make a pretty big difference.

Looking back at old projects can be a nice reminder of the work you put in to improve but god it’s rough going through them 😂

This is my favourite branding project still to this day and I am so glad the concept I wanted them to choose wasn’t picked.

The direction they chose ended up being the stronger brand by a mile.

Thank god my processes have evolved since then and I no longer offer 3 concepts.

Instead, I put more effort and discovery work into less concepts.

Clearer directions > less confusion > better outcomes 👊

If you’re a tradie who doesn’t think professional branding matters, you’re selling yourself short.

Those who invest in their brand:

→ Get remembered
→ Build trust faster
→ Stand out from the crowd
→ Make stronger first impressions
→ Look established and ready for bigger work

Whilst those who don’t:

→ Get lost in the crowd
→ Blend in with every other tradie
→ Can look cheaper than they actually are
→ Make a weaker first impression
→ Risk their branding not reflecting the quality of their work

Your branding doesn’t replace great work, but it definitely sends a message that you’re the one for the job.

Outgrown your branding? DM ‘COMMAND’ and let’s chat 👊

Most people in the trades are making this one huge mistake.

Your logo does not need to explain what you do.

The biggest brands in the world don’t rely on literal imagery to tell you what they sell.

They create something distinctive that you start to recognise over time.

Your logo doesn’t need to explain your business.

It needs to give people something to remember you by.

Stop designing for explanation. Start designing for recognition.

Do you really run a business if you’ve never felt this feeling before?

Systems > guesswork.

Once you’ve got your logo (and everything else), you still need to know what to do with it.

Files, stationery, colours, fonts, layouts, templates.

Everything sorted so you’re not making it up on the fly.

The best brands are built with consistency over time.

DM me ‘FUTURE’ if you’re ready to look like the established tradie 👊

The last couple of months have probably been the hardest to date 😮‍💨

The start of 2026 I thought I was headed for the moon with projects coming in thick and fast.

Then reality kicked in a little bit. Work slowed down, sprinkle in a project that didn’t end the way I would’ve liked.

Mad respect to those who have nothing to fall back on, because the last couple of months have certainly shown what that feeling is like when you rely on something to support your family…

People don’t hire the business they’ve seen once.

They hire the one they remember.

Every time your ute drives past someone, sits outside a job, or pulls into the servo, you’re either building recognition… or blending into the background.

Branding is all about exposure.

The more often people see your business, the more likely they are to remember your name when they need your trade.

A blank ute gets you to the job.

A branded ute helps bring the next one.

If you feel like you brand could do with an upgrade before wrapping it all over your Ute, DM me ‘FUTURE’ and give you the brand you deserve 👊