MADC

Entries for the 2026 MADC Creative Showcase are now open! And this year, we’re asking the industry a simple question: What’s the best that can happen?

Creativity needs optimism - maybe now more than ever. You have to believe the idea might actually land. That the risk might pay off.

And sure, awards are a gamble.
But the odds are way better when you're not competing against the whole world.

To enter your work: https://lnkd.in/gBCcQ4Ff
To join us at the Showcase: https://lnkd.in/g35AiwA7

🎲 Special early bird submissions close - April 14
🎲 Late fee entries from - April 15
🎲 Creative Showcase + Party - May 29

Made possible by our sensational sponsors Bang Bang Studios, Guilty, Level Two Music.

Low organisation 🤝 us.
Thanks to all the lovely folk who stopped by for a chitty chat at our final (Non) Event of the year!

“YOU WILL NEVER BE REPLACED.” SIMON THOMAS STEPS DOWN AS MADC CO-PRESIDENT.

A crestfallen Matt Lawson says: “I love Simon Thomas. There, I’ve said it. Having worked closely with Simon for the past five years has been a joy. It is perhaps too obvious to even say, but the MADC would not be where it is without him. And this may be even more obvious, but Simon is the real driving force behind the MADC. Working tirelessly, but always positively, he oversaw five transformative years of the MADC...”

Simon Thomas says: “...Stepping down wasn’t easy as I’ve loved the last five years, but my cup is getting full and at risk of spilling over - and I don’t like mess. So with the MADC refreshed and firing, it felt like the right time to pass the baton.”

We’re not crying, you are 💔

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BREAKING: SIMON THOMAS IMMEDIATELY REPLACED BY EYVONNE CARFORA AND WILF SWEETLAND AS CO-PRESIDENTS OF MADC ALONGSIDE MATT LAWSON.

Effective immediately, with Simon Thomas only being out of the role for less than an hour, loved and respected titans of Melbourne advertising, Eyvonne Carfora and Wilf Sweetland step into the role of co-presidents, forming a triumvirate with current President Matt Lawson.

Says Matt Lawson, remaining Co-President of the MADC, “To be honest, I got lonely. And in that half hour when Simon was gone the work just kept piling up...

To have Eyvonne, who was the MADC treasurer, step up into the president’s role is a real coup for the MADC, as with her comes a wealth of knowledge, and a knowledge of wealth...

And sweet, sweet, Wilf. To have Wilf agree to also take the reigns as the third president, or as the french would say, trésident, is incredible. Both run top tier production companies, are universally liked across this fair state, and I have to assume, country, and are raring to take the MADC into a new era.”

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