Kate Emiley

Feeling the pressure to be ON this festive season? 🎄

Well the cool thing about being your own boss is, you get to make the rules.

Work when you want to. Create content when it best serves you. And take much needed breaks to spark your creativity when ever you want 💫

But the thing is, most of us feel pressured to be on 24/7 because you might miss “that one chance” to make a sale or book a client.

I thought the days of the hustle culture were coming to an end but over the last few weeks I’ve seen so many marketers say “you MUST be posting over the Christmas break or you’ll loose business”. Obviously this is paraphrased (they said it much more eloquently than that 😂)

Thing is, if you don’t want to post over Christmas… don’t.

Don’t feel the the pressure to just create more content for the sake of it. Stop adding to the noise and only create quality, relevant and important content for your audience.

Think about what your ideal client really needs from you over this time. Is it tips and how tos or is it silence? 🤫

If you’re dreading having to plan and schedule content over Christmas, take a step back and ask yourself “what value am I really providing at this time”.

Don’t just add to the noise.

📷 from our week away in Melbourne, exploring the city through our toddler’s eyes

⁉️What do you get when you cross a graphic designer and marketing consultant?

A powerhouse duo ready to share all their insider tips and strategies with YOU 🥳🎉

Tomorrow... Regan from and I will share our trade secrets on how you can leverage all the hard work you’ve put into building your Instagram account and convert it into a powerhouse Email Marketing strategy that will boost your engagement and drive conversions in your business 🔥🔥🔥

This is stuff we haven’t shared ANYWHERE else so be warned, you’re going to be hit with a knowledge bomb 💣or two because we’ve jam packed this one with SO much value!

Not to mention the bonuses (what would a masterclass be without juicy bonuses right!?) which will help you implement what you’ve learnt into your business straight away 👉🏼 valued at a whopping $300!

What? Insta + Email Masterclass
When? Wednesday 23 November at 1pm AWST (replay available)
Where? Your place

Save your spot via the link in my bio 💕

This is the truth bomb 💣 I know you needed 😉

Think of Instagram as your way of building a brand and generating awareness ✨ but Email Marketing is where you nurture your audience to actually buy your products and book into your services 🔥

Now is as an important as ever to jump on the Email Marketing train because you’re investing too heavily in ONE platform (that you have zero control over!)

I know you’re spending hours each week curating free value packed posts for Instagram but has all that effort really converted in more clients and customers? 🙄

I’d love you to reflect a little and tell me which of the following best describes the results you’ve seen from Instagram in the last 3 months (drop your answer below) 👇🏼

💕A) I can confidently say that Instagram is the biggest driver of sales in my business

💕B) I get some engagement on my posts but I can’t tell how many of my followers are converting

💕C) My posts and reels get very little organic (free!) reach and I feel like Instagram is a waste of time

💕D) I have no idea how to convert my audience on Instagram into paying clients/customers

The thing is… Instagram should be PART of your marketing strategy, not your ENTIRE marketing strategy 🙌🏼

And that’s where the Insta + Email Synergy Framework comes into play 🥳 Join the masterclass I’m hosting with Regan from next week to learn the step by step process to creating an Email Marketing strategy in 2023 that leverages what you’ve already been doing on Instagram.

Grow your email list with Instagram 👉🏼 It's totally possible and the best way to get more people to see the content you’re already sharing!

Leverage THIS audience you’ve already created on Instagram… to grow your email list 💫

🚀 create an epiiiiic value packed piece of content that you give away for free in return for your followers’ email address

🎁 give away something to your community in return for them filling out an “entry form” on your website. This not only gives you their email, but the ability to promote that service/offer/product to them later 😉

💕 your audience would love to get a sample/taster of what you can offer and would easily hand over their email for this!

💥 leverage the engagement stickers in stories to see who’s really interested in what you do! You can then message them directly asking for their email.

⚡️add a sign up form to your link in bio so any newbies into your community can sign up straight away!

This is just a little sneak peek into some of the strategies you can implement to leverage your Instagram account to grow your email list 💕

[ S A V E F O R L A T E R ]

Want more? Join the Insta + Email Masterclass on 23rd November I’m hosting with my beautiful friend Regan from 👉🏼 link in bio

Ever wanted to create a course but have NO IDEA where to start? This one is for you my friend 👆🏼

In this week’s video I share my simple 7 step process to creating your first course and even a sneak peek at my FAVOURITE course platform 😍🙌🏼

Watch now via the link in my bio 💕

Pop the Champagne, my little biz has just turned FIVE! 🍾 And I want to celebrate with YOU 🥳 Click the link in my bio for your chance to WIN my Effortless Email Marketing Course (valued at over $1,500)

Can you tell I’m a little excited? 😬👏🏼 It’s hard to believe that I launched my marketing consulting business five years ago today. It all started with one post on my personal page asking friends and family if they needed help marketing their business (swipe to see the original post 🙈) to now, having worked with clients globally across lots of different industries!

It both feels like I blinked and now I'm here, and at the same time like such a big and hard-earned milestone.

Life as an entrepreneur is a rollercoaster in any case… not to mention when you throw in moving to a different state ✈️ a house renovation 🏠 a pandemic 🦠 and a newborn (now a big 2 year old!) 👶🏼

Despite the never ending juggle of all the things, one thing remains crystal clear. How grateful I am for each and every one of YOU 🫵🏼

Thank you for every like, follow, purchase, referral, DM, share, and feedback. Your support and encouragement has allowed me to build a business that gives me more freedom to do more of what I love and spend quality time with my family 🥰

Sooooooo to say a huge thank you... I'm giving away access to my Effortless Email Marketing course to one of you!

✨ Click the link in my bio to enter ✨

What you'll win... lifetime access to the do at your own pace course, the bonuses and access to me as your biggest cheerleader 📣

Don't compare your beginning with someone else's middle 🙌🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I don't know about you, but I often get sucked into the comparison vortex 🌪where I'm comparing myself against people who have been doing this stuff for a lot lot lot longer than me. While it's great to get inspiration from these people, trying to compete against where they're at just isn't fair 👎🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Every business journey is different and what worked for someone else, may not work the same for you... and that's totally okay 👌🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I think the most important thing is that you're enjoying the process so when 💩 comes up... you put on your big girl pants and deal with it because your end goal is clear in your mind 👊🏼
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But it's when you're not enjoying what you're doing and it becomes a chore or even worse... a job 😱 then maybe it's time to call it quits 🙅🏼‍♀️
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Do you feel like you're constantly playing the comparison game too? Any advice on how to kick the habit would be much appreciated! Asking for a friend 🙊

Want to know what's the most opened email you'll EVER send your subscribers? I'm talking an 80% open rate 😱

The email you send your subscriber as soon as they join your list... aka your welcome email.

And since first impressions are everything, you're going to want to make sure your welcome email is a goodie!

5 things your welcome email MUST have
💌 intro to who you are
💌 personal touch to make you relatable
💌 why you do what you do
💌 what they can expect from your future emails
💌 call to action

As a digital marketer, I've crafted a welcome email or two in my time... so I've done the hard work for you which I shared in my Welcome Email Template (download for free via the link in my bio 😘)