Sean Callanan
Father, Marketer, Entrepreneur, Speaker, Podcaster, not necessarily in that order
13/06/2026
Ticketing issues are never just ticketing issues.
Once a fan thinks they’ve secured access, any reversal becomes a trust problem as much as an ops problem.
That’s why the edge cases matter as much as the on-sale moment.
FIFA cancels World Cup tickets for about 60 fans who got them for free Mispriced tickets were sold through the official World Cup site ahead of next week's showpiece event for FIFA.
12/06/2026
Sports already has what the creator economy values most: talent, fandom and recurring moments. The opportunity is packaging those strengths more deliberately.
The Third Act of the Creator Economy (and why sports have an advantage) Deep insights on why creators, communities, and commerce are becoming the new playbook for sports businesses + how you should approach it.
12/06/2026
Most AI conversations start with the tool.
The better ones start with the problem you’re actually trying to solve.
This is a good reminder that better workflow design usually beats adding another feature.
Most Leaders Ask The Wrong Question The most expensive executive mistake is demanding answers before understanding the problem.
12/06/2026
The interesting part of Meta’s business agent is not the demo. It is the shift toward AI sitting inside the customer workflow.
Be There for Every Customer With Meta Business Agent Meta Business Agent is AI that lets every business show up for every customer, as if they had an infinite team behind them.
12/06/2026
Shaq speaking openly about GLP-1 use for sleep apnea makes this more than a celebrity health story. When athletes talk from lived experience, the conversation shifts.
Shaquille O’Neal Opens Up About Being on a GLP-1 The retired NBA megastar shares how the drug has helped treat his sleep apnea and support his busier-than-ever schedule.
12/06/2026
A smart example of a sponsor turning a naming-rights restriction into content. Good reminder that even when rights get squeezed, brand teams can still create value.
As FIFA forces stadiums to change names, one embraces its bland new brand The great World Cup “debranding” led one stadium sponsor to look for creative ways to shine despite the blackout.
11/06/2026
If YouTube is beating Netflix on daily viewing time, sports teams should treat it as a primary distribution platform, not a clip dump.
YouTube overtakes Netflix in average daily viewing around the world Analysts say Alphabet-owned platform’s evolution is one of the defining media shifts of the decade
11/06/2026
This is where attention is shifting. Dan Gorringe is building attention and audience across multiple platforms.
How Dan Gorringe is winning the attention game In a world where attention increasingly lives on TikTok, Instagram, YouTube and podcasts, creators are becoming the new media channels
10/06/2026
Creator strategy is no longer a side tactic for rights holders. It is becoming part of the main distribution plan.
Why FIFA and TikTok Are Betting on Football Creators Like Lirian Santos. Full Q&A. The 2026 World Cup is showing how football’s biggest institutions now rely on creators to shape culture around the game.
10/06/2026
The free-to-air vs streaming debate is really a reach vs revenue debate. Smart operators need both lenses.
Is free-to-air coverage still the North Star of sport media strategy? Why the real value of Netball Australia’s broadcast deal with Nine extends far beyond free-to-air reach and into the power of Nine’s broader media ecosystem
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