Sandbox Group

Materiality as Brand Language

Material selection shaped the tone and authenticity of this space. The brand’s signature blue anchors the interior—used with restraint to guide movement, reinforce identity, and echo the flame and heat of the grill.

Layered against raw concrete floors, brushed metal, feature tiles, and fluted glass, each material balances contrast with cohesion. Industrial elements bring grit and honesty, while refined finishes add depth, creating a space that feels energetic yet composed.

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📍 Bayside SC, Frankston
Design:
Fit-out:
Retail Design Manager: Paul Cramer
Signage:
📸 .photography
Client: & the team

second store 🍖🥩🍺🥢

105 Degrees Korean BBQ continues its bold expansion with the opening of its second restaurant in Frankston, bringing its signature fire-fueled dining experience to the bayside.

Our role encompassed the full journey, from spatial planning and interior design through to brand application and visual identity, ensuring continuity while allowing the venue to respond to its new setting.

Location: Bayside SC Frankston
Design:
Fit-out:
Photos: .photography
Client: & the team

Merchandise as the Hero

The pop-up showcases a curated selection of official 🎾AO merchandise—clothing, caps, towels, water bottles, and tennis balls—displayed with intentional restraint. Clean, uncluttered presentations ensure effortless navigation during peak crowds while giving hero products the spotlight they deserve.

Client:
Designer:
Photographer: Marty Martuszewski
Shopfitter:

Immersive Design and Brand Expression

The design draws directly from the Australian Open’s visual language—bold blues, crisp whites, and strong graphic contrast. Strategic touchpoints create Instagram-ready moments: mirrored AO signage, oversized tennis ball installation, and carefully framed sightlines that naturally invite interaction and social sharing.

Client:
Designer:
Photographer: Marty Martuszewski
Shopfitter:

Located at Federation Square, the 🎾AO Pop-Up is conceived as a bold, highly curated retail moment — unmistakably AO.

Visually immersive and crafted to engage both tennis fans and casual passers-by, the space captures the energy, precision, and spectacle of the Australian Open in a compact, high-impact format.

Client:
Designer:
Photographer: & Marty Martuszewski
Shopfitter:

Merchandise as the Hero

The pop-up features a tightly edited range of official AO merchandise, clothing, caps, towels, water bottles and tennis balls, presented through controlled, uncluttered displays. This considered approach keeps the space easy to navigate during peak crowds while allowing hero products to shine.

Located at Federation Square, the AO Pop-Up is conceived as a bold, highly curated retail moment, unmistakably AO, visually immersive, and designed to engage both tennis fans and casual passersby alike.

Client, Brand Collective
Designer, Sandbox Group
Photographer, Marty Martuszewski
Shopfitter, 23 Projects

Retail AustralianOpen retail storedesign retaildesign retailconcept retailinnovation insideretailing

Ecosa’s First Physical Space

For Ecosa, this was a milestone moment. Having built a loyal following online through premium mattresses and thoughtfully designed home products, their move into a physical space was about giving customers something new: the chance to slow down, touch, test, and truly experience what “Live Well Slept” means.

Client, Ecosa
Designer, Sandbox Group
Photographer, Mitch Lowe

Designing an Online Brand in the Real World

Our design challenge was clear, take the clarity and simplicity of Ecosa’s online identity and expand it into a spatial journey. Online, Ecosa’s customers are guided seamlessly from one product to the next. We wanted the same in-store: intuitive flow, clear storytelling, and a sense of calm.

Client, Ecosa
Designer, Sandbox Group
Photographer, Mitch Lowe