CX Loop Consulting

Turning Chores into a game is one of the oldest parenting tricks in the book.

But did you know this is actually a great example of the CX design technique of gamification?

Gamification, in a nutshell, 🥜 : When you apply game mechanics to everyday situations where you want to motivate someone to do something.

There are countless game elements that can be incorporated into an experience. But the 5 P's are the most commonly used.

Purpose 📜
Instilling the sense that you are specially chosen for an epic quest and are contributing to something larger than yourself.

Progress 📈
Overcoming obstacles and getting closer to your goal. This often takes the form of points, levels, and progress bars.

Pressure ⌛
Promoting urgency to take action, this is normally shown by countdown timers, streaks and scarce collectibles.

Positon 🏆
Showcasing your accomplishments in order to compete or share your accomplishments with peers. This takes the form of leaderboards and trophy cabinets.

Play 🎲
The sensation of fun, pleasure and surprise. Typical examples of play include easter eggs, branching choices, exploration and customization.

Experienced any great examples of Gamification lately? Let us know in the comments!

Story Time 📖

Wondering where you can boost your CX with AI? This story is for you!

Once upon a time, there was a customer named Megan who had found the perfect moisturiser that is just right for her skin. 🧴

On her morning train commute, she gets an email that informs her that it might be time to re-order as her current supply could run out in about a week. 📆

She decides to visit the company’s mobile website. 👩‍💻

The website recognises her previous order and displays an easy button for her to order with just one click. 🔁

At the same time, the algorithm recommends a serum that other customers often pair with Megan’s favourite moisturiser. 😎

With a few more clicks her products are on their way. 🚛

By tracking Megan’s order frequency and analysing the behaviour of other customers, the Skincare company created a personalised experience that felt effortless.

And Megan’s face stays nice and hydrated. 🧖‍♀️

AI-powered CX doesn't need to be flashy and complicated. It should just guide the customer to where they want to go.

This week’s comes from the founder and CEO of Women in CX ™ – Clare Muscutt!

Clare’s success certainly hasn’t been accidental either, she is on a mission to build the world’s greatest and most diverse network of women on the path to CX mastery.

If you’re on a mission to master your own CX strategy, come and have a chat with us!
📩📞 👉 https://buff.ly/3Lb0pvC

Customer Experience is always evolving but one CX principle remains the same.

You need to meet your customers where they are.

And right now they’re standing in the aisle with their phone in hand.

The post-pandemic resurgence of the in-store experience has led to some interesting new innovations as we combine both online and in-store experiences into the future of CX.

For example with Smart Cooler Screens, shoppers will be able to see its contents but now with the added benefit of calorie counts, instant deals, even customer ratings and reviews.

Prepare your customer experience for the future with CX Loop.
Get in touch with us today to be ready for tomorrow 👉 https://buff.ly/3Lb0pvC

Learn more about smart cooler screens 👉 https://buff.ly/3S4rumv

Risky Business is good business? Well, you’ll just have to take Mark’s word for it.

He’s only the Founder, Chairman and CEO of Meta.

Say what you will about the collective online experience of humanity, but when it comes to creating a customer experience that continues to bring people back for more, Mark is the ultimate success story.

Thinking about your CX strategy? We’re always open for a chat ☺️ get in touch with us here 👉 https://buff.ly/3Lb0pvC

Here are some of our favourite CX pods currently filling our minds with new ideas and making that morning commute more enjoyable.

Killer Innovations with Phil Mckinney 👉 https://buff.ly/3qxw6WJ

The Big Question 👉 https://buff.ly/3S0PeYH

Awkward Silences 👉 https://buff.ly/3BAZxNR

Memoirist, poet and civil rights activist. It’s fair to say Maya Angelou experienced a lot.

Good customer experience isn’t just well-written copy, or a nice website design or a useful product. It’s about leaving your customers with the feeling that their day has been improved by your interaction.

FACT: The majority of customers view contacting customer service as the last resort.

This is especially the case with millennials and Gen Z customers who increasingly turn to third-party sites to resolve their issues.

Service leaders should account for the use of search and third-party channels when developing channel strategies.

Myth, busted. 💥

🎙️🔥 Attention all CX enthusiasts!

The wait is over - the season finale of "Decoding Brilliance: The Best of Season 1" on the Ten in Ten podcasts is LIVE!

Join us as we take you on a thrilling journey down memory lane, revisiting the most unforgettable moments from Season 1, packed with the best-of-the-best in customer experience insights. 🎧

Get ready to fuel your passion for exceptional customer-centricity and elevate your CX game!💡

Check it out here 👉 https://buff.ly/3DJp5Zd

🎊

🔊Our CX Market Insights & Trends Report 2023 has arrived. 🚀

What's Inside:

📈 Australian CX trends and tech
🔍 In-demand roles and skills
🎯 Tips to attract top talent
💼 23/24 Salary Guide included!

Get Your Copy 👉 https://buff.ly/3Kr0gFp

Creating a customer-first culture across an organisation is essential for driving CX.

But how can you ensure that non-customer-facing teams don’t become out-of-touch with the customer? 🤔

💡 A key part of creating a customer-first culture is breaking down information siloes. Ensure that customer insights are available to the whole organisation not just customer-facing teams.

💡 Encourage non-customer-facing teams to listen to customer calls.

💡 When hiring, look for people with a customer-first mindset.

“Being customer-centric isn’t a feel-good mantra, it’s a core business requirement.”

Learn more about the top trends shaping CX in 2022 👇
https://buff.ly/3U1TTeV