Genes

Genes always looks better on you

Cuando la herencia se teje.

When arrived at our family’s taller in Lima, she didn’t just observe, she paid attention. To the heart-shaped llavero swaying from a machine, made from scraps, never thrown away. To the sunlight over a small courtyard where Lima’s fog sometimes lifts.

She saw what we sometimes forget to see.

That kind of attention is rare. And we are so grateful it found us.

is a project born out of a deep belief that the hands behind the craft deserve as much attention as the craft itself. Her book documents workshops and people who keep Latin American craft alive — and the first chapter is our family’s story. From my grandmother’s hands to the workshop that stands today, to the brand we’re still building. We are honored to be its beginning.

The book is available now through .

Photography by , who walked into our workshop and somehow already knew where the light lived.

Avril wearing the Alia set.

The reversible top is available at genesbrand.com and the pants are sold out at the moment, but we’ll be restocking them in the next week!

Avril wearing the Alia set.

The reversible top is still available at genesbrand.com and the pants are sold out at the moment, but we’ll be restocking them in the next weeks!

Some things are passed down before they’re even understood.

Our grandmother Lucía learned to knit in a convent, on manual machines, the same kind we still use today. That knowledge moved quietly through generations, from her hands to a family workshop, and eventually, to us.

Genes was built on that foundation.

We’ve spent this time doing what she taught us to do: working slowly, working intentionally. Our new collection is taking shape: a mix of timeless basics built to last a lifetime (and maybe longer) and versatile statement pieces that are worth holding onto. We can’t wait to show you.

To everyone who came to the sample sale, or who has reached out these past few weeks, thank you! You almost cleared our archive. Almost. A few pieces are still available if something has been on your mind.

More soon 🫰🏻

Some things are passed down before they’re even understood.

Our grandmother Lucía learned to knit in a convent, on manual machines, the same kind we still use today. That knowledge moved quietly through generations, from her hands to a family workshop, and eventually, to us.

Genes was built on that foundation.

We’ve spent this time doing what she taught us to do: working slowly, working intentionally. Our new collection is taking shape: a mix of timeless basics built to last a lifetime (and maybe longer) and versatile statement pieces that are worth holding onto. We can’t wait to show you.

To everyone who came to the sample sale, or who has reached out these past few weeks, thank you! You almost cleared our archive. Almost. A few pieces are still available if something has been on your mind.

More soon🫰🏻

Este sábado 2 de mayo hacemos un pop up + archive sale en Barranco — piezas de Genes y de nuestra fábrica a precios especiales.

También nos acompaña , marca de accesorios hechos a mano en colaboración con comunidades artesanas.

Espacio Encuentro
Cajamarca 106, Barranco
11AM – 6PM

Nos vemos!

Starting the year with our Tula skirt worn as a dress.

Find this piece at our website and at .world in NYC

NEW IN — Introducing our Alia set, made 100% from organic Pima Cotton.

A reversible top and the coolest pants now available online.