Hello Digital

This week has been filled with important digital marketing updates, including Instagram introducing a paid subscription service, TikTok redesigning how Stories are shown on the app, and Meta diving into the NFT craze.

Join us as we unpack this, and more, in the latest instalment of The Weekly Wrap. https://bit.ly/33XiNXh

Video content has become a powerful force in the advertising industry, and its appeal is only getting stronger. Check out some of the ways you can stay in touch with your audience by embracing video ads: https://bit.ly/3JS0G5I

How Digital Video Advertising Will Dominate The Next Decade Video advertising is dominating the digital landscape. Learn how you can keep up with the changing trends by embracing video ads.

From next week, marketers will have reduced audience targeting options, with Facebook removing some that may be perceived as sensitive. Take a look: https://bit.ly/3qlKO3G

Here's How Meta Is Changing Facebook Ads Targeting For 2022 Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

It's Wednesday Wisdom time! ✨

When gathering data, it is important to focus on the numbers that can be acted upon to improve results across your channels and campaigns, ultimately bringing you closer to your top-level goals.

Do you know which metrics are ideal to track for your business? Call us on 1800 531 473 for a free consultation or click this link for more contact details. https://hellodigital.net.au/contact-us/

Is your site nowhere to be found on Google? Don't panic, it happens to a lot of web pages (especially those that are new). Check out these common search indexing issues and how you can solve them here: https://bit.ly/3eNRjG1

14 Top Reasons Why Google Isn’t Indexing Your Site Do you think Google is having a hard time indexing your website? Check out these 14 search indexing issues and how to solve them.

Although 2022 has just begun, we have already been inundated with news from the digital world, including Google’s latest purchase to help fight cyber crime, LinkedIn’s announcement of a new virtual events platform, and Twitter’s current test of a feature which aims to promote user engagement.

Join us as we unpack this and more in The Weekly Wrap. https://bit.ly/32XdwyP

Cheers to 2022! May the coming year bring you good health, happiness, and success in all your endeavours 🥂 🎉

From all of us here at Hello Digital, we hope you have a wonderful holiday season filled with love, laughter, and lots of tasty food 🎄 🎅 🎁 Stay safe and enjoy yourselves!

According to Meta, the scammers created over 39,000 websites in an attempt to replicate the company's services so that they could trick users into giving them their login details. Check it out: https://bit.ly/3snauOJ

Meta files a lawsuit to disrupt phishing scam The scheme involved fake login pages for Meta’s services.

It's time again for some Wednesday Wisdom! ✨

To increase the visibility of your business in search engine results, backlinks are a must-have. However, you need to focus on obtaining backlinks from relevant and reputable sources, as these are assigned more weight by Google when ranking web pages.

Want to know how you can earn high-quality backlinks? Call us on 1800 531 473 for a free consultation or click this link for more contact details. https://hellodigital.net.au/contact-us/

HTML sitemaps are a great way to lead users to your most important content. But there are many more reasons as to why you should leverage this navigation tool. Take a look: https://bit.ly/3rI6qZe

7 Reasons Why An HTML Sitemap Is Still A Must-Have Whether or not you need an HTML sitemap is cause for debate in SEO circles. Here are 7 reasons you still need to have one.

It's time for more Wednesday Wisdom! ✨

Regularly publishing blogs that encourage discussions and knowledge sharing can help you build trust with potential customers, as well as enhance brand authenticity.

If you're interested in developing an effective blogging strategy, give us a call on 1800 531 473 for a free consultation or click this link for more contact details. https://hellodigital.net.au/contact-us/