Guilty

That’s a wrap at 🎬

HOW TO TALK AUSTRALIANS has just come off a strong run at NFDC Waves Film Bazaar and IFFI – International Film Festival of India, Goa, closing with a second gala screening on Tuesday 25th for the CTOM Film Students of India at INOX.

We screened to 300+ film students as part of the CTOM program, followed by a standing ovation and a deep-dive Q&A on story, performance and production workflow.

Big thanks to our executive producers, partners, cast and crew for getting this feature from script to screen.

India is officially “in love” with this film!

The team from and made it to !!! Super pumped for today’s screening 🤩 we will keep posted 🙌🏻

We are excited to announce, two special screenings of Abebe Butterfly Song ✨

Sunday 21 Sept, 3:10pm — Thornbury Picture House

Tuesday 23 Sept, 6:45pm — Cinema Nova, Carlton

George & David will perform live at both sessions, followed by a Q&A.

An intimate story of music, friendship and endurance—come share it with us.

🎬 TONY ROGERS' TOP TEN — PART 1 🎬
It’s impossible to sum up Tony Rogers’ career in 10 ads — but we gave it a red-hot crack anyway.

With a signature blend of comedic realism, brilliant casting, and characters you don’t forget in a hurry, Tony’s work has helped define the tone of Australian advertising (and occasionally derail it in the best way possible).

So we’re celebrating the ads that built the myth — a two-part dive into some of his most iconic, inventive, and unforgettable commercial work.

⚡️ Part 1:
"The Boys" BONDS (Clemenger BBDO Melbourne)
"Sunnies" AAMI (Ogilvy Melbourne)
"FWEE for FWEE" HBA INSURANCE (Clemenger BBDO Melbourne)
"Headphone Havoc" EBAY POSTIES (CHEP Sydney)
"Kebab" VB (George Patterson Bates)
⚡️ Part 2 coming soon

From Fwee for Fwee to Sushi, from Bonds “Boys” to Rhonda.

Enjoy the ride.

Director. Cinematographer. Visual storyteller with a camera in one hand and intuition in the other.

Before stepping behind the lens as a director, Christopher Tovo built an award-winning career as a commercial photographer — and you can see it in every frame. Whether he’s shooting legends like Rod Laver or tradies in the trenches, Chris brings a rare depth and humanity to his work. His visuals don’t just look good — they feel honest.

Swipe for Tovo’s Top 5 picks — a collection of powerful, beautifully crafted stories from the last decade:

Tennis Australia - Closer
VB - Solar
Fuso - All Day
DePaul University
T'Gallant - Free To Be

AWARDS:
Finalist – One Show NYC
Grand Clio – "Mark of a Champion"
MADC – Best Director & DOP (AEG Series)

Tovo’s work is rooted in honesty, craft and connection — from Melbourne streets to international sets. Every piece is a conversation. Every subject, seen.

GUILTY SECRET'S #001
Every crew has a breaking point.
Ours just happens to be about… 4:17pm.

Right when energy dips and people start staring blankly into middle distance, the Guilty potato cake makes its entrance — hot, crispy, golden, morally questionable.

It’s not official policy.
It’s not on the call sheet.
But it’s tradition.
And honestly? It saves lives.

(Maybe not medically, but definitely emotionally.)

Here’s to the 4pm deep-fry.
Long may she reign.

From Tasmanian Salmon to the Afterlife, from Outback Tom to Old Spice — Guilty director Edwin McGill has carved out a singular voice in commercial filmmaking: surreal, bold, and just the right amount of unhinged.

Swipe through his Top 5 spots (so far):

1️⃣ BYD Shark – “Outback Tom” (Taboo)
2️⃣ Tassal – “It Must Be Tassal” (Havas Host)
3️⃣ Old Spice – “Pool Party” (Wieden+Kennedy)
4️⃣ Willed – “Dead Easy” (Hard Hat)
5️⃣ McCain – “Hut” (Cummins & Partners)

Internationally awarded.
Once handed a trophy by Judi Dench and Lou Reed (true story).
Started with the short film Booth Story (Raindance, London).
Best known for his viral Old Spice campaign with Wieden+Kennedy (10M views in days).

🎥 His thing?
Surreal comedy, standout characters… and pointing at things.

Drop some appreciation for Edwin in the comments below 👇

Guilty and joined forces to pull off this action packed shoot for BYD Australia to launch their latest Hybrid Shark 6 ute.

Directed by and produced by

https://youtu.be/bpfSdGJ2jAQ?si=m9tBPWcqaqek7WO8