LPPR

A good read as I prepare to move into a role with a new organisation...

How understanding 'Content Groups' will help lift your content marketing game Trevor Young's ‘Content Groups’ model helps marketers, PR people and business owners clarify their thinking around the content they (want to) produce.

https://mumbrella.com.au/the-80-20-view-the-long-read-how-to-accelerate-the-vaccine-rollout-with-a-data-led-media-planning-approach-697644?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=READ%20MORE%20%C2%BB&utm_campaign=Mumbrella%20Daily%20-%2012%2F08%2F21

The 80/20 View - the long read: How to accelerate the vaccine rollout with a data-led media planning approach With most of the country in lockdown last week the mood was pretty bleak. For me it was lockdown #6, with Melbourne unfortunately being a city that has experienced more of this public health response than most cities in Australia.With vaccines now being touted as the only way out of both lockdowns a...

The power of a dynamic branded digital newsroom Maintaining a dynamic branded digital newsroom can be a smart move from a PR and communications perspective for many businesses.

You can throw lots of cash at a campaign, but unless you really understand your audience it will be for naught.

Despite outspending all the other parties on paid social media advertising, Clive Palmer's United Australia Party failed to pick up any seats — attracting just 11,853 votes as of last night.

More on Queensland's election winners and losers: https://ab.co/31Xh8gv

Supercars hosted an all-male virtual event - and its communications strategy was a disaster When COVID19 rudely interrupted our Q1, we all had a choice. A choice of how to respond to a crisis. A choice of how to lead our teams and a choice of how to best pivot.Sporting codes though have been a little slow off the mark with their innovation.Enter Supercars with a great concept, an …

Our Watch has released guidelines for reporting on domestic violence matters.

‘It was like Nikita hadn’t been murdered’ – why reporting guidelines matter Our Watch's Tarang Chawla talks about coping with both the loss of his little sister and the simultaneous media ambush.

Oops.