KIAN Digital

If you’ve been managing a Facebook business page, you have seen the nagging prompt to “boost post” hundreds of times. But is that option better than Facebook ads?

Well, it depends on your marketing and sales requirements.

If you need a quick jump in engagement like promoting a product for some quick sales, boosting a post is super easy and can create some hype around your product immediately.

On the other hand, are much more sophisticated in nature, and create a more in-depth, customized/targeted approach to your advertisement needs.
So determine your business goals before you proceed! What do you think?

Did you know that there’s a new Speed Report coming to Google Search Console? This new report gives you an aggregated view over your web site field metrics and you are able to drill down into specific issues and even see specific examples of those issues. Keep Reading

There's a new Speed Report coming to Google Search Console - Search Engine Land You can request beta access to this new speed report today.

Facebook introduces Automated Ads to help Small Businesses meet their social advertising goals. If you are a small business and lack time and resource to advertise on social media, Facebook definitely has made it easier for you.

Facebook Automated Ads Help Small Businesses Meet Social Advertising Goals Facebook has announced its new plan to help small businesses meet their Facebook and Instagram advertising goals: Facebook Automated Ads.

Early this month, Instagram opened its Checkout feature to a small number of influencers. The new feature gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the app. The feature will be available to a small group of individuals, fashion retailers, and media brands over the coming weeks,

Instagram launches @shop account to boost interest in shoppable posts - Marketing Land The content highlights community trends and managed my Instagram staffers.

Social media terms, content marketing terms, sales & marketing terms, email marketing terms, website optimization terms, even marketing acronyms. An interesting read of all Marketing Terms that you need to know.

The Ultimate Dictionary of Marketing Terms You Should Know Get all the definitions you need to know to be fluent in marketing speak.

Running a Paid Campaign? Remember, your ad is competing with 10 other paid ads, as well as organic listings.. Here's what your Ad Copy MUST Have-s that Make or BReak your PPC Campaign.

Ad Copy Must-Haves That Make or Break a PPC Campaign | PPC Hero If you're trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements

Google Ads saw some big updates last year. The trend doesn't seem to be stopping this year as well. Clearly, they want to make it easier than ever before to run ads and be successful with Google ads. Here's a list of all new updates you would need to know.

Google Ads Updates: Everything You Need To Know Google Ads latest update has left some confused. We’ll show where your favorite features are hiding — along with some awesome new ones!

Google ads is all set to deprecate the "Games" content exclusion setting from the beginning of July as planned. You will still be able to exclude games using "topic exclusions".

Dive in to know more about brand new features on Google ads and Facebook!

Google Sunsets Mobile Games Exclusion & More Recent News It’s time for another installment of our online advertising news round-up—a recurring feature on the WordStream...

Are you having a tough time measuring the impact of the YouTube in-stream ads on your overall marketing strategy? “If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do you know if your target audience thinks more favorably of you versus specific competitors?” Google's Brand Lift Study 2.0 has the answer to all the questions you may have.

Measuring YouTube Success with Brand Lift Study 2.0 | PPC Hero Learn how Brand Lift Study 2.0 can help you assess if your YouTube ads are actually improving brand awareness, consideration, purchase intent, etc.

Facebook has published a case study featuring Casagrand, a real estate company based out of Chennai that has generated a whooping 190 crores in revenue using Facebook marketing solutions and at a 60% lower cost per lead compared to other digital channels. This proves how no brand can risk ignoring the power of Social Media for business growth in today's digital landscape.

Casagrand The Indian property developer generated a record 190 crores in revenue after using a mix of Facebook marketing solutions to build its brand and generate sales at the same time.

Google is siphoning away large percentages of traffic to their own properties and answers in the SERPs. Also to Paid Ads.

Apparently, Google, keeping up with its monopoly, made it mandatory for businesses to run paid campaigns in order to drive traffic.

You just can't rely only on organic rankings anymore. Don't know what to do? Touch base to get the help you need.

Data: Google organic search CTRs decline on desktop, see big drop on phones - Search Engine Land Mobile organic clicks on declined roughly 10 points between 2016 and 2018.

It blows my mind when businesses say they don't think social media is essential for their growth.

It numbs me unlike anything when cold calling I hear "I think someone in the in-house team is doing it."

Social media is growing year over year. There are 18.17 million people in Australia alone and is estimated to cross 21 million by 2021. These users are YOUR CUSTOMERS. Please don't be naive and assume they aren't.

Even, 90% of digital marketers say social media marketing has helped increase their business exposure.

At this point, not having an active social media presence is like pulling out a flip phone at a business meeting and not understanding why Brad keeps getting all the new accounts.

Reach out to us and let's find out how to exploit social media to market your products or services.

Australia - number of social network users 2022 | Statistic This statistic shows the number of social network users in Australia from 2015 to 2022. In 2022, it is estimated that there will be around 19.27 million social network users in Australia, up from around 17.19 million in 2017.