CrownActive

PASS THE CROWN.

Crown Active is now available for acquisition.

Built for women who move with intention, Crown Active blends elevated activewear with a refined, feminine aesthetic.

This is a rare opportunity to acquire a fully established turnkey brand, including:
– Shopify website
– Supplier network
– Branding & digital assets
– Social media platform
– Packaging & business resources

Ready for its next chapter.

Serious enquiries:
[email protected]

Refined performance.
A flattering V waistband. A sculpted fit. A set that holds you in and moves with you.

Estelle is made for women who show up.

Introducing Rasberry to the Estelle Collection. 🍓
A vibrant feature tone to add to your waredrobe.

Available in Estelle Crop & V Shorts - Limited stock so don't miss out !

Sunday 8th March - Were celebrating international womans day

25% off store wide for 24 hours only.
-FREE shipping
-FREE Gift with all purchases

Setting the stand - not the trend

Merry Christmas from the 👑 active family. We are super thankful for the year we have had and next year is looking even more exciting.

New growth
New ranges
New opportunities

Two shades to steal the spotlight.
🍇 Plum. 🍓 Raspberry.
Our new colour way lands 1st October.

Estelle V shorts & Matilda Crop

Which one will you crown your new favourite? 👑

New Season - Big energy 👑
The colour of spring/summer is here.

Matilda crop and Estelle v shorts in yellow is the must have for this season.

Ps VIP’s got the first look at some new releases next month ! … want to know more signup for exclusive access

Winters coming ….

Sign up for our VIP club for exclusive access into new ranges , upcoming promotions and exclusive 15% off

Enjoy 40% off everything for Mother’s Day.
Because strength looks good on you.

This one’s for the women who carry it all.
Strong, self-led, and always showing up — it’s time to give back.

Now through to midnight tonight. No code needed.

Write your own story … Rise Rule Repeat

Where confidence meets contour. 👑
The Victoria Dress is your not-so-basic active essential — built-in shorts, adjustable straps, and a flattering open back design.
Soft, sculpted, and ready to move with you — from gym to street and everywhere in between.

Available in coffee, black and oatmeal.
Steph wears a size Small.
She’s strong. She’s feminine. She wears the crown.