MRPR

While the days of the red pen might be gone, copywriting is still 10% writing and 90% editing! ✍️

The first draft of anything is rarely ready to be reviewed by others. It’s usually the initial scribblings of an idea that’s yet to fully take shape.

It’s almost like sculpting. As we’re editing, we’re removing all the superfluous ideas to get to the heart of the matter.

We LOVE to see where each piece of content takes us. While we always work to brief, there’s always so much scope for interpretation. Our initial idea might only be a whisper in the final content.

If you have a content idea that’s not quite fully formed, send it to the MRPR team - let’s see what we can create together! [email protected]

PS. We actually write a LOT of our drafts by hand, so the red pen still gets a workout in our offices. 😂

Reports may not be considered sexy, but they sure are important.

They keep everyone on the same page, ensure transparency, support informed decision-making, and create a record for future reference.

Whether the audience is your colleagues, the board, or investors, quality reports are essential.

One of the most frustrating things about report writing is when they become ‘bookshelf reports’. You know, the ones that weigh a ton, are never read but look great on a bookshelf. Reports should be about substance, not looks!

We know that graphics and formatting can hugely improve the readability of content-heavy reports. Our team can create thorough executive summaries that take dense content, re-craft it, and present it back to audiences in a meaningful way.

If you have a report deadline looming, or you just need help editing the final draft, call the MRPR team today. Together, we’ll create reports designed to be read and actioned. 📱 0410 355 656

Don’t keep putting it off! Evil Kermit is always waiting in the wings, ready to whisper sweet nothings in your ear…

Next thing you know, the Christmas sales are on, and you still haven’t set your content strategy goals! 😳

It may be trite, but it’s also true: failing to plan is just planning to fail. 🤯

It doesn’t have to be a huge exercise, but we know from experience how much easier life is when you’re working to a plan, rather than just winging it.

Let’s embrace kind Kermit, and have a content rainbow connection. 🌈

Visit our website to get an idea of all the ways we can help your business find its pot of gold at the end of the content rainbow.

www.mrpr.com.au

The end of financial year is nearly upon us! 😳

So let’s look forward.

Imagine having your next 3 months of socials and newsletters planned already. 🗓️

Imagine logging into Instagram and seeing your new content already engaging with your audience. 💕

Imagine never having to choose the right emoji again!

Make your imagination a reality with the MRPR team. We have a crew of content wizards working to make your socials sizzle. 🔥

To get started, contact our team today: 📱 0410 355 656

Wracking your brain trying to come up with a new idea for your socials? 😬🧠

When the ideas have really stopped flowing, it’s time to get up and go outside. Really!

Change your environment, and take some time to look at your content from a different angle. 📐

Check out who engaged with it - what did they say? Were the reactions likes, loves or laughs? Lean into the responses you received and tweak the message to make it shine. ✨

If you’re still not feeling it, let the MRPR team swoop in with new ideas. 💡

While we’re getting our bat-signal set up, try one of these options to contact us:

[email protected] | 0410 355 656 | DM us here




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We get it - typos happen all the time. 😬

Usually, that squiggly red line underneath a word is a lifesaver! 🛟

But when it’s not available, or you put in a real word that has the wrong meaning, you can very easily come unstuck!

Like below, where, we’re not sure what exactly a Grand Ginal is, and TBH, not keen to find out 😂

Or when our local sporting club described a team as the ‘least photogenic’ instead of ‘least photographed’ 😳🤦‍♀️. There were some very insulted players that day! 🫤

While it’s funny to laugh at these little errors, they can damage your brand. Taking time to reread before you post, and maybe again after you post, is always a good idea.💡

Of course, to take that stress off you entirely, engage the team at MRPR. We love creating brilliant, error-free content. Give us a call today!

📱 0410 355 656

New financial year = fresh momentum.

So, what if this was the year you didn’t try to do all the things yourself?

What if you actually had the words, the strategy, and the consistency to show up properly?

Our packages at MRPR are designed to take that weight off your plate. Whether you need:
✅ Consistent, engaging social content
✅ SEO-driven blogs that bring people to you
✅ Or a “ready writer” in your corner, handling everything from media releases to website copy

Posting once every few weeks when you “get a minute” won’t build visibility. Clear, strategic, regular content (appearing as if by magic 🪄) will.

Imagine hitting July with:
✔️ A plan
✔️ Content sorted
✔️ Your messaging dialled in
✔️ And someone else making it all happen

That’s how you start the FY strong and set yourself up for success!

Ready to stop winging it and start building momentum? Let’s make this your most visible year yet.

📦 💻 https://www.mrpr.com.au/packages

It's the weekend! Here’s a game for you. Guess the following movies described using just emojis:

Some are ridiculously easy:
🕷️🙋‍♂️ (Spider-man)
😱 (Scream)

Others a bit more obscure:
🦁👑🌅 (The Lion King)
🚢💔🧊🌊 (Titanic)

And others are going to take some brain power (comment if you need a hint):
🧼💥🚫🧑‍🤝‍🧑
🏨🎥🔁💤

The point is, there’s a lot more than just feelings that can be conveyed with emojis. These tiny little pictures have changed the way we communicate. Used judiciously, they can add a pop of fun, context, or visual interest to your content, including email subject lines, socials, and newsletters.

We’d ❤️ to help you use these 😊 to get make your content 🤘

📱 0410 355 656
📧 [email protected]
👩‍💻 www.mrpr.com.au

What is copywriting and why should your business care? 🤔

Copywriting is more than just words on a page. It’s the art (and strategy) of using language to move people - to think, feel, click, enquire, and buy.

It’s the difference between:
“We offer high-quality services”
and
“Here’s how we solve your problem.”

Good copywriting:
✔️ Grabs attention
✔️ Builds trust
✔️ Clearly communicates your value
✔️ Guides your audience to take action

In a crowded market, clarity wins. Every time. 🏆

Because if your audience doesn’t understand what you do (quickly), they’ll move on, no matter how good your offering is.

Strong copy helps you:
– Stand out without shouting
– Connect with the right people
– Turn interest into action

The right words authentically sound like the best version of you while also working hard for your business. 💪

So… when was the last time you looked at your copy? Maybe you need some fresh eyes? 👀

📱 0410 355 656

Social media is the squeakiest wheel we know. It gets ALL the grease. 😂 It’s fun, it’s immediate, and it’s effective when done right. TBH, it’s a really important place to focus your efforts.

Websites also tend receive attention. If there are issues, they get flagged by customers pretty quickly, particularly if it makes it hard to purchase something that’s on sale! 🧾🔥

Where we see so many clients flounder is in their direct to customer communication. These are the confirmation messages, the email updates, the loyalty programs. They're either too generic, too boring, too sporadic, or too overwhelming. People can lose interest very quickly when they’re annoyed or feel ignored.

It’s a delicate balance. Luckily, we have plenty of experience producing balanced communication. (Balancing other things, like work and life - or our bank accounts - are still a work in progress!) 🤭

We can help you craft messages to your customers that engage and delight. Imagine - EDMs that are actually opened! Content that has a consistent voice, providing value and encouraging engagement. To get started, drop us a line at [email protected]

Our team would love to work with you to design the right comms program for you and your clients.