In the Making

We’re on the hunt for a talented Social Media Account Coordinator / Content Creator. If you have a sharp eye for trends before they peak, creative ideas that just keep coming, and you’re always thinking “how can we turn this into content?” then you might be just who we’re looking for!

Melbourne | Hybrid (Office + WFH)
Six-month full-time contract with view to make permanent
Between Grad and 2 years’ experience

About Us
In The Making is a PR + digital agency with big energy and even bigger ideas.
We work across tourism, retail/ fashion, lifestyle, health & beauty, FMCG and purpose-led brands.

This is not a “sit behind a desk and schedule” job. You’ll be in the room for brainstorms, on set for shoots, inside campaign decks, and across the details that make brands feel culturally relevant, not just present.

As part of this role, you’ll be:

- Shooting content (iPhone + our fancy camera)
- Editing Reels, TikToks, Shorts
- Brainstorming hooks and concepts
- Helping manage accounts end-to-end from captions to community management
- You're just as comfortable in front of the camera as you are behind it
- Reviewing performance and making it better next time
- Bringing influencer collaborations to life

What you’ll bring

- 0–2 years’ experience in social/content (agency a bonus, not a must)
- Deep understanding of Instagram and TikTok culture
- Confident shooting and editing on iPhone
- Experience with Canva and/or Adobe Creative Suite, CapCut (or similar) editing skills
- You’re comfortable behind AND in front of the camera
- You understand hooks, storytelling, retention and why subtitles matter
- You’re organised (creative chaos only, operational chaos no thanks)
- Cool under pressure and the ability to juggle multiple projects and priorities
- Must love dogs

To apply, send through:
1. Your CV
2. Examples of content you’ve created (this matters more than your CV)
3. Pitch yourself like you’d pitch a piece of content. We want to see a video showing off your skills. Make us stop scrolling.

[email protected]
If you read this and thought, “this is literally me” - it probably is

We are really proud to have worked closely with the Hervey Bay Taxi Service to have recreated & revamped their website.

This evolution took the website from a simple landing page to a site with capabilities including but not limited to online booking, driver training, and a fare estimator (we’re especially excited about this one!)

If you’re ever in Hervey Bay, you know where to go for all your driving needs!

Are we going back to analog? What does that mean for brands?

Here are our thoughts.

Proud of the people behind In The Making. Only four weeks in & 2026 is already looking very bright for our crew!

Since we like to think we have our finger on the pulse, we thought we’d start sharing what’s trending in our eyes as of late…

So without further ado, here are the things we are tasting, toasting with, tuning into & trying this month.

Out with the old & in with the new! Here’s what we’re curbing and what we want to see more of this year.

Some happy snaps from content shoots 📸

2025 was a BIG YEAR for the Makers. We might have slowed down on our own socials but don’t worry we’ve been busy making noise for our clients!

Here’s peak behind the curtain into some of our favourite campaigns from the past year. We promise we’ll keep you in the loop from here on out.

Happy one year as a full time Maker Alex 🎉

Our ultimate hybrid: part PR powerhouse, part digital dynamo, and full-time legend.

Her attitude? Always A+.
Her energy? Stunning.
Her ability to cover George? Frankly, suspicious 😅

From day one as an intern she’s brought smarts, spark and serious skill - all with that signature smile.

We hit the jackpot with this one 🫶

here’s to the incredible women making an impact today and everyday👏

Gosh, we have been busy! For those following along, here’s what’s been going on at ITM:

1. All hands on deck! The Savers® Marleston opening in Adelaide’s inner south-west saw ITM work across PR, asset design, digital advertising, content and influencer engagement!
2. ITM proudly supported the launch of Journi, an Australia Road Safety Foundation program targeting school aged kids and educating them on road safety.
3. Our PR team JUMPED on board to help generate buzz about a brand new miniBOUNCE in the Ipswich community.
4. Legacy Livestock hopped on the mic and joined the Humans of Agriculture Podcast, spreading the word on finance in farming.
5. And all four of our summer birthdays were celebrated in style!

The year is flying by, how is it already March!?

lemon lime bitters & a cheeseboard are calling our name for the last day of summer🍋‍🟩