Tiling Connect

🚨 NEW Episode OUT NOW

#66 The Trade Everyone Said She Couldn't Do

In this episode, I sit down with Joanna Cassidy from Cassidys to talk about her journey into one of construction’s most demanding trades.

Joanna shares what inspired her to become a qualified brick and blocklayer and how she’s built a reputation based on craftsmanship, pride in her work, and a relentless commitment to quality.

We dive into the realities of working in a male-dominated industry and how Joanna challenges outdated stereotypes simply by turning up, delivering great work, and letting her results speak for themselves.

She also opens up about the expectations and challenges that come with the job and why resilience and confidence are essential traits for anyone stepping into the trade.

Joanna describes what it takes to run a successful husband-and-wife business while maintaining a balance in life. It highlights managing workloads and supporting each other’s strengths as a strong partnership model.

Most importantly, Joanna shares her passion for encouraging more women to consider careers in construction. Her story is proof that skill, dedication, and pride in the craft matter far more than stereotypes.

If you’re passionate about craftsmanship, leadership, and building a better future for the trades, this conversation is one you won’t want to miss.

If you want to connect with Joanna at Cassidys, here are her details:

Website: https://www.cassidysbrickandblocklaying.com.au/
LinkedIn: https://www.linkedin.com/in/joannacassidyau/

Host: Mark M
Sponsor: https://www.rlapolymers.com.au/

➡️ Listen or Watch Now: https://linktr.ee/tilingconnect

🚨 New Episode Out Now

#65 Pride in the Job: Jamie Pride on Craft, Grit & Building a Tiling Business

In this episode, I’m joined by Jamie Pride from Tiling with Pride. A bloke who backs his work, backs his standards, and isn’t interested in cutting corners.

Jamie breaks down why he got into tiling, what hooked him on the trade, and why pride in workmanship still matters in an industry that’s often racing to the bottom.

We discuss what separates the average operator from someone who earns respect on-site, with clients, and within the industry. This isn’t theory. It’s real talk about craftsmanship, reputation, and doing the job properly, even when it’s harder, slower, or costs more upfront.

We also discuss the realities of running a tiling business with multiple employees, the pressure, the responsibility, the leadership required and how Jamie works to grow a company without compromising his health, relationships, or life outside the job.

What We Get Into:

> Why Jamie chose tiling and why he stayed
> Why standards and pride still matter in the trade
> How to stand out without undercutting or BS marketing
> Craftsmanship as a business advantage, not a weakness
> The truth about running a crew and leading from the front
> Managing pressure, expectations, and responsibility
> Building systems so the business doesn’t own you
> Chasing success without burning out or losing your family

If you’re sick of the race to the bottom, tired of cowboys lowering the bar, and want to build something you’re genuinely proud of, this episode will hit home.

If you want to connect with Jamie at Tiling with Pride, here are his details:

Website: https://www.tilingwithpride.com/
Instagram: https://www.instagram.com/tiling.with.pride/

Sponsor: RLA Polymers

➡️ Listen or Watch Now: https://linktr.ee/tilingconnect

🚨Episode Alert

Featuring: .with.pride
Host:
When: Tuesday 10.02.26
Time: 7:00 AM
Sponsor:

Subscribe: www.tilingconnect.com.au

🚧 New Episode Alert

#64 Building Victoria’s Biggest Independent Tile Business

In this powerful episode, Mark Moskwa sits down with Sean Somers from Ultimate Tiles to unpack the exciting next chapter for the business: the acquisition of an existing location on the Mornington Peninsula.

Sean shares the real story behind the expansion: what drove the decision, the risks involved, and the long-term vision to build one of Victoria’s biggest independent tile businesses.

This conversation goes far beyond tiles and into what it truly takes to lead, innovate, and grow in today’s competitive market.

In This Episode, You’ll Learn:
> The strategy behind Ultimate Tiles’ Mornington acquisition
> What leadership really looks like during periods of growth
> How to balance innovation with strong business fundamentals
> The challenges and opportunities of expanding locations
> Why independent businesses can still dominate in a corporate world
> The passion and vision driving Ultimate Tiles forward

Who This Episode is For:
> Tile retailers, contractors, and construction professionals
> Business owners looking to scale or acquire
> Anyone interested in leadership, growth, and building a legacy brand
> Those passionate about the future of the Australian tile industry

This episode is a must-listen for anyone serious about business growth, leadership development, and creating something that lasts.

If you want to connect with Sean or any of the Ultimate Tiles locations, here are their details:

Website:
https://ultimatetiles.com.au/
Instagram:
https://www.instagram.com/ultimatetilespakenham/
https://www.instagram.com/ultimatetilesmornington/
Facebook:
https://www.facebook.com/Tilerswarehouse

Sponsored by: RLA Polymers

➡️ Listen or Watch Now: https://linktr.ee/tilingconnect

🚨 Episode Alert

Featuring:
Host:
When: Thursday 22.01.26
Time: 7:00 am
Sponsor:

Subscribe: Link in Bio