Refuel Creative

🚨 Happening TOMORROW! Catch up on everything you missed at HubSpot's 2026 product drop! 🚀

Join us online for a full recap of what's new and what's next. We are thrilled to host Rohan Banga, Lead Enablement Trainer for APAC at HubSpot, who will be breaking down the biggest updates directly for our community.

What we'll cover:
- Key takeaways from the major UNBOUND updates
- Practical steps to activate these new features directly in your portal
- Live product demonstrations across Marketing, Sales & Ops
- A live Q&A session with HubSpot experts

The details:
- When: Wednesday, 30 Sept, 2026 from 2-3 PM (ACST)
- Where: Online via Zoom

You don't want to miss this! Secure your spot and register 👇
https://refuel.blog/4ynU3kD

seniorWebDevRole.isOpen = true; 👀

Flexible hours, dedicated PD time, AI tools we actually use, and projects you own end-to-end. It's all in the spec.

We're after an Adelaide-based Senior Web Developer with 5+ years behind them looking for a long-term role to grow their career.

💻 TypeScript, React, Node, PHP, HubSpot, WordPress & Shopify.
⏱️ 0.6–1.0 FTE (full-time or part-time, your call).
📍 Adelaide only (hybrid/flexible, not fully remote).

📅 Applications close 25 September.

Learn more about the role and apply 👇
https://refuel.blog/4y2hz6s

HubSpot UNBOUND 2026 officially kicks off tomorrow! 🚀

With HubSpot about to drop a massive wave of new features, AI tools, and platform updates, the real question is: what will these changes actually mean for your day-to-day workflow?

Don't worry about taking notes - we’ve got you covered.

Join Refuel Creative on September 30th for an exclusive UNBOUND 2026 debrief. We are thrilled to welcome our special guest, Rohan Banga (Lead Enablement Trainer, APAC @ HubSpot), who will cut through the noise and give us a curated, high-level tour of the newest product drops.

📅 Date: Wednesday, 30 September 2026
⏰ Time: 2:00 PM - 3:00 PM (ACST)
📍 Location: Virtual (Zoom)

Secure your spot now and let us do the heavy lifting 👇
https://refuel.blog/4dfyMAU

Your marketing stack called. It wants a spring clean too. 🧹

Duplicate contacts in the CRM, an email list full of people who haven't opened anything since 2019, workflows quietly doing their own thing, dashboards nobody's looked at since last financial year... sound familiar?

We've pulled together 5 things worth sorting out this month, including one you'll want on your radar before Black Friday and Boxing Day sneak up on you.

Swipe through for the checklist! 👉

Need a hand with the bigger jobs? That's what we're here for.

Behind every screen is a whole human, often with a whole lot going on. ❤️‍🩹

This R U OK? Day, and any day, check in on the humans behind the screens. You don't need the perfect words, just ask, listen, encourage, and check in again.

Sometimes we all need a nudge to actually start the conversation, and the real value is carrying it through the other 364 days too.

If the words don't come easily, we've included some gentle ways to start.

And if it's you who's struggling, you don't have to sit with it on your own. There's more at https://refuel.blog/4j0WCnw, and if things feel heavy, Lifeline is there any time on 13 11 14.

R U OK?

🚀 We’re hiring: Senior Web Developer (Adelaide)

Looking for your next long-term home?

Refuel Creative is on the hunt for an Adelaide-based Senior Web Developer to lead impactful projects, mentor our growing team, and help shape our technical landscape.

Whether you're looking for full-time or a flexible part-time arrangement (0.6–1.0 FTE), we offer a supportive environment where you can do your best work and balance your life.

The Role
You’ll take the lead on bringing our clients’ digital visions to life - driving growth through web apps, custom API integrations and platforms across WordPress, Shopify and HubSpot Content Hub.

Tech & Tools
👉 Stack: HTML/CSS, JavaScript, TypeScript, Node.js, React, PHP, GitHub
👉 Infrastructure: Cloudflare, Google Cloud or AWS with server/DB management
👉 Workflow: Active use of AI tools like Cursor, Claude Code and Codex
👉 Focus: Technical architecture, accessibility, UX ex*****on and mentorship

Why Refuel? We’re one of SA’s fastest-growing agencies, and we're committed to being the best place for Adelaide devs to work.
👉 Flexible remote/hybrid options with hours built around your life
👉 Friday lunches in Port Adelaide and a zero-ego, team-first culture
👉 Dedicated professional development time and clear growth paths

Who Should Apply? This role suits a developer with 5+ years of experience who values user experience as much as clean code. The right candidate uses modern AI tools to work efficiently and is looking for a stable, long-term home within a growing team.

📅 Applications close: September 25, 2026

Check out the full job description! 👇
https://refuel.blog/4xdgnfm

ChatGPT Ads are here. Should they be part of your ad mix?

If you’re used to Google and Meta, expect a shift. ChatGPt Ads have no keywords, just context. You’re buying a follow up to a prospect's question, not the top answer. Throw in national only targeting (outside the US), no language settings, and limited reporting, and it’s a completely new game.

The opportunity? Early tests can deliver for consumer brands, if your tracking is ready. The catch? It’s definitely not for everyone yet.

Before you spend a dollar testing the hype, read our full breakdown on how ChatGPT Ads work and whether your category is even eligible.

👉 Read the blog: https://refuel.blog/4gwNIN7

Choosing a B2B Google Ads agency shouldn't be about the best pitch or the flashiest dashboard.

It should be about finding a team that truly gets your sales cycle, connects ad spend to a real pipeline, and asks the right questions before touching a keyword.

If your agency can’t show you where revenue connects back to a click, it’s time to rethink. Consistency, transparency, and strategy win over shiny promises every time.

Learn more about what to look for in a true revenue driven partner 👇

How to choose a B2B Google Ads agency Tired of agency pitches that only measure leads? Learn how to evaluate a B2B Google Ads agency, track actual CRM revenue, and protect your ad account.

Google Ads says 40. HubSpot says 22. Meta claims 15 of the exact same leads. Your gut says none of those numbers are right.

You're not doing it wrong. You're running channels through one CRM, and every ad platform has its own idea of what counts as a conversion.

The fix isn't a magic setting. It's knowing what each connection can and can't do, then building your reporting on top of the truth instead of hope.

Read our guide to see how to map your setup properly, including where the connections actually stop 👇
https://refuel.blog/4xhAn11

It's a wrap on Digital Adelaide for another year, so we wanted to share our final key takeaways from Day 2 of the event.

With sessions for B2B and B2C, and two powerful keynotes, we learned about how Sales and Marketing can work together, what social media should be about, building in public and why trust and customer service is the key to growing your business.

Take a read and recap on Digital Adelaide for 2026 👇
https://refuel.blog/45ASgMg