Apalka Digital

💥 💥💥 Don't waste it.

The adoption of the Performance Max campaigns is growing rapidly. Check out our latest article for some helpful tips on getting the most out of them!
https://bit.ly/3a1E19F

https://apalka.com.au/5-ways-to-make-your-performance-max-campaigns-more-effective/

With 65 million decision-makers and 8.2 million C-level executives, LinkedIn is a great channel if you're looking to target B2B customers and boost lead generation.
In our recent article, we have explained how to create a lead generation ad on LinkedIn step by step.
https://apalka.com.au/how-to-use-linkedin-lead-ads-to-expand-your-business/

If you are looking to promote your business with LinkedIn ads, we'd love to help!

Many companies are so focused on their positive opinions that they get worried when they get complaints. They get worried about losing their reputation; they get focused on defending themselves instead of learning.
They miss the opportunity to improve. They miss the chance to understand their customer's needs better than before.
The best way to defend your reputation is always to be learning and improving. Negative opinions are your most significant source of insight into how your business can do better in the future.
If you are serious about getting feedback from your customers, if you are serious about knowing what you are doing right and wrong, there is one simple rule: treat every negative comment as if it were true. Listen to it carefully, and then try to figure out what is true in what they said, no matter how upset they seem or how much it goes against your beliefs.

How effectively are you using YouTube as a marketing channel?

Shoppers are turning to YouTube and other social media platforms for inspiration every step of the way. They want to know what is hot and what they can't live without, or they want to see which products are trending today.

According to Think with Google, 63% of people globally say they bought something online that they saw in a YouTube video.

Looking to run your first YouTube video ad campaign? We’d love to help. Drop us a line.

As a business, are you making it easy for customers to find and purchase your product/service online?

Convenience has now become a major priority for consumers. Those who look for convenience are increasingly turning to online search.

According to Think with Google,
- 1 in 3 consumers will choose their second-choice brand over their first because it shows up on the search page.
- More than 2x returns on paid search when brands shifted to online fulfilment.

Source: Think with Google.

Let's refocus on the top line.

With over 200 targeting characteristics, LinkedIn ads can boost purchase intent and drive more leads for your business.

If you’re getting started with LinkedIn Ads and looking for some guidance, get in touch with us online or over the phone!

People rely on Google My Business profiles more than ever to find out what's happening with local businesses around them. It's important to keep your Google My Business profile up to date, especially in the era of Covid-19.
In our recent article, we've explained why GMB profiles are vital to local businesses. https://apalka.com.au/why-google-my-business-matters-especially-in-2021/

Whether you’re a working parent or not, you can relate to having to juggle your responsibilities. Today, we would like to extend a special shout-out to the parents working from home while trying to balance their duties along with their careers or businesses.
You’re doing awesome!

(Image source: 4musing_User_Name/Reddit)