World Data Lab

If Americans aged 60 and over were their own country, they'd be the world's third-largest consumer market.

This group spends $6.7 trillion a year — ahead of India, Germany, the UK, and Japan — while numbering just 86 million people, which would rank 19th in the world by population.
Older adults now account for 30% of total US consumer spending, at roughly $77,000 per person per year.

Full deck: https://eu1.hubs.ly/H0xhn9d0

"A World Data Lab report released on July 27 highlights a widening disconnect in WAEMU between strong economic growth and the availability of productive employment for young people. The WAEMU Youth Population and Employment Outlook 2025–2040 estimates that the bloc’s eight member states are home to 53 million people aged 15 to 35. Of the roughly 32 million who are employed, 96% work in the informal economy, mainly in low-productivity activities, while around 11 million remain in extreme poverty despite having jobs." Read the full report at https://eu1.hubs.ly/H0xh9S_0

https://eu1.hubs.ly/H0xh88_0

WAEMU Youth Employment Lags Despite Strong Economic Growth, Report Finds A new report says 96% of employed young people in WAEMU work in the informal economy despite the region's sustained economic growth. The bloc's youth population is projected to grow by nearly 28 million by 2040, intensifying pressure to create more productive jobs. The findings highlight the widenin...

In 2023, Germany was the larger consumer market: $2,269B to India's $2,190B (nominal USD).

By 2024, India moved ahead.

The driver is the growth gap. India's consumer spending is rising 8.2% a year against Germany's 4.4%. By 2025 that puts India at $2,565B and Germany at $2,463B.

Get insights like this — total consumer spending by country, category, and year — from the World Data Intelligence demo → https://eu1.hubs.ly/H0xcJ-Y0

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Bengaluru is adding ~190K new Core Middle+ consumers every year (avg. 2023–2026), more than Munich, Chicago, Lagos, and Guadalajara combined (~147K).

It's a reminder that the map of consumer growth doesn't follow the map of established markets.

For anyone deciding where to launch, expand or invest, the question isn't just "how big is this market today?", it's "where is the next wave of consumers actually being created?"

You can explore insights like this- new consumer class growth, spending power, and demographic shifts, city by city- in our World Data Intelligence demo: https://eu1.hubs.ly/H0x5FjS0

Spain are world champions. 🇪🇸 A 1–0 win over Argentina in New York/New Jersey seals it.

Spanish consumers spend $1.21 trillion a year (PPP) versus Argentina's $784.5 billion. Per person it's $25,497 to $16,956. And on sport and recreation specifically, Spain puts in $92.3B a year against Argentina's $53.3B.

Full tournament data: https://eu1.hubs.ly/H0x37-K0

Adults 60+ are 15% of the world's population. They account for 26% of global consumer spending, $18.7 trillion today.
By 2036, that gap widens: 18% of people, 30% of spending, $34.2 trillion.

No other age group is growing its spending power this fast.

Check out the dataset on Voronoi: https://eu1.hubs.ly/H0wSqYk0

India's recreation & culture spending is growing at 15.3% CAGR (2023–2026), more than double the US's 6.4%, and nearly three times Germany's 5.3%. Despite that growth, the category still makes up just 1.2% of Indian consumer budgets in 2026, compared with 10.3% in the US and 9.8% in Germany.

This is the kind of insight you can get from our free WDI demo → https://eu1.hubs.ly/H0w-3VV0

A city's population tells you how big it is. It doesn't tell you which of your products it's actually ready to buy.

Take New Delhi: roughly 21M consumers have crossed the affordability threshold for everyday digital payments, but only about 4M have reached the threshold for luxury jewelry. Same city, two completely different addressable markets.

That's the shift WDL's data points to for market entry: sequence your launch by affordability threshold, not headline population.

📊 Full breakdown via Voronoi: https://eu1.hubs.ly/H0wSlQK0