IFITT

ENTER27 invites the global tourism and technology community to submit their latest research, ideas, and innovations.

As tourism enters a new era shaped by AI, intelligent systems, analytics, and immersive technologies, ENTER27 explores how these developments can support not only efficiency and growth, but also people, communities, and meaningful experiences.

The Call for Contributions is now open.

Join us in shaping the future of eTourism.

https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

Why did the digital twin become depressed?
It realised it was only half the person.

Have a nice weekend!

The future of tourism is being shaped by AI, immersive technologies, digital platforms, human-centred innovation, and new ways of understanding experiences, destinations, and societies.

ENTER27 in Madrid invites researchers, innovators, and industry professionals from around the world to explore how technology can create not only smarter tourism but also more meaningful, responsible, and human-centred futures.

Call for contributions is now open.

https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

It was inspiring to participate in IFITT’s latest webinar, AI & Big Data in Tourism: From Research to Practice.

Artificial intelligence and data-driven technologies are rapidly reshaping tourism, creating new opportunities for research, destination management, and business development. The insightful presentations by Prof. Wolfram Höpken and Mirko Lalli highlighted both the potential and the challenges that lie ahead, and we are grateful for their valuable contribution

Meet the ENTER27 Chair: Professor Estrella Díaz!

A globally recognised expert in smart tourism marketing, Professor Estrella Díaz from the University of Castilla-La Mancha has spent nearly two decades advancing research in tourism, marketing, technology, and business intelligence.

Recognised among the world’s leading experts in market research and tourism, she has contributed to major European smart tourism and destination data projects while helping shape the future of data-driven tourism development.

We are proud to welcome her as one of the Chairs of ENTER27!

https://ifitt.net/professors-cece-leung-estrella-diaz-and-luis-rubio-andrada-will-be-chairs-of-enter27/

The future of tourism technology is being written now — and ENTER27 wants your contribution.

The Call for Contributions is open for ENTER27 in Madrid, bringing together global experts exploring AI, smart tourism, digital transformation, ethics, data, immersive experiences, and the future of human-centred tourism systems.

Whether your work focuses on innovation, society, business impact, or meaningful human experiences, ENTER27 is your platform to share it.

https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

Why did the smart destination become arrogant?
Because it had too many followers.

Have a nice weekend!

What happens when technological innovation meets human creativity, ethics, and meaningful experiences?

ENTER27 will bring together global experts at the intersection of tourism and technology to discuss AI, digital transformation, smart destinations, analytics, immersive experiences, and the future of tourism ecosystems.

Join the conversation in Madrid, 12–16 January 2027.

https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/

Last chance to register!

Today is the final day to sign up for the IFITT Webinar “AI & Big Data in Tourism: From Research to Practice”.

Discover how AI, Big Data, LLMs, and intelligent travel technologies are transforming the future of tourism — from personalised experiences and AI-powered travel assistants to automated travel planning and next-generation tourism ecosystems.

An inspiring opportunity for researchers, students, tourism professionals, and anyone interested in the intersection of technology and tourism.

Featuring Wolfram Höpken and Mirko Lalli.

Registration closes today at 11:59 AM CEST

IFITT Webinar: AI & Big Data in Tourism: From Research to Practice - IFITT Join the IFITT Webinar “AI & Big Data in Tourism: From Research to Practice” to explore how data-driven technologies are transforming tourism research, innovation, and industry practice

Meet one of the ENTER27 Chairs: Professor Cece Leung!

Dr Cece Leung, Associate Professor and Program Chair of Event & Hospitality Management at Kansas State University, brings extensive international expertise in hospitality, tourism, revenue management, social media, and information technology.

With experience across academia and industry in the U.S. and China, she continues to shape research and innovation in hospitality and tourism management.

We are delighted to welcome her as one of the Chairs of ENTER27!
https://ifitt.net/professors-cece-leung-estrella-diaz-and-luis-rubio-andrada-will-be-chairs-of-enter27/