Tubics

Are you thinking about selling your products on YouTube? 📈

Then don't make this one mistake Petra Boteková sees most businesses do - not properly planning out the customer journey.

She will share the behind-the-scenes of sales automation and reveal the strategy that helped her clients boost sales from online services and products.

About Petra Boteková Botekova:
- Marketing & sales automation strategist and founder of theskool
- Co-founded a startup that digitalized the relocation process of IT talent to Austria
- She has been working in sales for ten years in countries like Germany, China, and Austria, for corporations and small businesses.
- Currently helping businesses leverage sales and marketing automation strategies.

Want to hear Petra speak? Make sure to get your YouTube Marketing Conference pass here 👉 https://bit.ly/3eiJD1g

Your Early Bird ticket is about to expire! ⏰

Less than 10 hours left until we close the Early Bird sale. So make sure to get your YouTube Marketing Conference ticket now 👉https://bit.ly/3eiJD1g.

About the conference:

The YouTube Marketing Conference is a leading online event that brings together digital marketing professionals from all over the world to learn from top-class YouTube and Video Marketing experts and network with peers.

Featured sessions:

🎥 State of Video Marketing 2022 by Chris Savage, Wistia
📊 Analytics is your friend: Creating a data-driven strategy for video by Tom Martin, Certified YouTube Growth Specialist
🖥 Western Unions Global YouTube Channel: From opportunistic to data-driven strategic by Stefan Zechner and Dominik Lenz from Noodles Agency
💶 THIS makes you sell through YouTube in 2022 by Lidia Canu, Dr., Cosnova
📈 What we have learned from tracking +15.000 Enterprise YouTube Channels by Dieter Rappold, tubics
🤔 Activating knowledge with Microlearning by Felix Dibelka, Neukurs
💰 How to automate sales with YouTube by Petra Boteková, Marketing & Sales Automation Strategist
💻 How to please the YouTube algorithm by Ena Wegner, Head of LOOKAUT

Should you be making longer videos or shorter videos? When is the right time to include calls to action? 🤔

In his talk, the CEO of Wistia, Chris Savage, reveals what the most innovative businesses are doing today.

Chris will be exploring what's working for video marketers today and what you can learn from the underlying data from the more than 300k companies that use them.

Come and learn about the way business video content is being consumed.

About Chris Savage:
- Chris Savage is the CEO and co-founder of Wistia, the video marketing platform for businesses.
- He is a host of the Talking Too Loud podcast.
- He is passionate about fitness, f1, quantified self, and disaster movies.

Early Bird tickets are on sale now for only 49 EUR – so be quick and get your tickets here! 👉 https://bit.ly/3eiJD1g

You asked for it: our first conference in April got great feedback, so we are launching an awesome autumn edition. 🎉🚀 Learn from international top speakers all the secrets about Video Marketing in our online event on October 11th from 13:00 to 18:00 CET.

Featured sessions:

🎥 State of Video Marketing 2022 by Chris Savage, Wistia
📊 Analytics is your friend: Creating a data-driven strategy for video by Tom Martin, Certified YouTube Growth Specialist
🖥 Western Unions Global YouTube Channel: From opportunistic to data-driven strategic by Stefan Zechner and Dominik Lenz from Noodles Agency
💶 THIS makes you sell through YouTube in 2022 by Lidia Canu, Dr., Cosnova
📈 What we have learned from tracking +15.000 Enterprise YouTube Channels by Dieter Rappold, tubics
🤔 Activating knowledge with Microlearning by Felix Dibelka, Neukurs
💰 How to automate sales with YouTube by Petra Boteková, Marketing & Sales Automation Strategist
💻 How to please the YouTube algorithm by Ena Wegner, Head of LOOKAUT

Early Bird tickets are on sale now for only 49 EUR – so be quick and get your tickets here! 👉 https://bit.ly/3eiJD1g

Do you use YouTube Analytics to its fullest potential? 💫

In his talk, YouTube Marketing Conference speaker Tom Martin will take you through the data-driven analytics strategies that have helped him add millions of subscribers, billions of views, and tens of millions of revenue for the channels he has managed.

About Tom Martin:
- Certified by YouTube as an expert in Audience Growth and Digital Rights.
- He has led the YouTube strategy for some of the world’s largest media companies, gaining millions of subscribers and views.
- He consulted with YouTube Creators and Fortune 500 companies to improve their results on YouTube via his company Channel Fuel.
- He specializes in YouTube SEO, optimization, and channel strategy and has dedicated his time to making sure other YouTube Creators can learn from his experience.
- He is the author of YouTube Optimization – The Complete Guide.

Early Bird tickets are on sale now for only 49 EUR – so be quick and get your tickets here! 👉 https://bit.ly/3eiJD1g

Video content has become one of the most popular ways to engage with customers and potential consumers. 💪

Long-form video content is especially effective, as it will allow you to create a more in-depth and engaging story. However, producing long-form content comes with a higher financial risk. How to know upfront that a video will be popular?

The engagement decay is real but valid data will help you to prevail. With the right tech stack, you can minimize cost and take out the guesswork. Read more about how in our recent blog post 👉 https://bit.ly/3PBoFsc

⚡️ Feature Alert: Correct Mistakes for Old Videos

Until now, if you wanted to correct an error in an existing YouTube video or provide updated information, you had to re-upload the video, resulting in decreased engagement metrics.

You could, of course, mention the mistake in the comments, but not all viewers would see this note.

With the launch of Corrections, creators will be able to call attention to corrections and clarifications in the description of already published videos.

When creators add a correction, viewers will see a card appear at the time of the error. Clicking on that card will expand the video description where the correction is described.

Have you seen this feature already? Let us know in the comments down below. 👇

🎯 Are your YouTube channel keywords set up correctly?

Check if you have the channel tags by following these steps:

1. Head to YouTube Studio.
2. Click "Settings."
3. Head to "Channel" and "Basic info."

Why are channel keywords important?

YouTube uses Channel Keywords, your Channel Description, and the types of videos you produce to figure out your channel’s overall topic and category.

Best practices for YouTube channel keywords:

👉 should be kept rather broad
👉 should include non-branded and branded keywords related to your business (your brand name, relevant industry keywords, product category keywords).

⚡️ Feature Alert: Popular Segments on YouTube

Popular Segments are presented as a graph that lets viewers quickly see which parts of a video they may find the most interesting and allows them to easily navigate to highlights within a video.

The graph's peaks indicate the parts of the video that have been most replayed. It will only appear if the users start seeking.

However, the Popular Segments feature raised some concerns. Will it decrease watch time or negatively impact some content types? 🤔

The good news is that in YouTube's experiment, developers found that there's no statistically significant impact to watch time from showing these graphs. Neither is there any impact on watch time to particular content types.

Curious to try it out? Check out the tubics video on YouTube chapters here 👉 https://bit.ly/3LF3F13